Roofer Growth Hacks

Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272

Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s

Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10

Resources:

RoofingSites: https://roofermarketingheroes.com/

Connect with us!

Instagram: https://www.instagram.com/roofermarketingheroes/

LinkedIn: https://www.linkedin.com/company/roofermarketingheroes/

Financial Hacks for Roofers: Cash Flow Over Loans

Sun, 12 Apr 2026 05:45:00 -0500

Welcome to Roofer Growth Hacks! In this episode, Chris Hunter sits down with Josh Luebker to talk about the financial side of growing a roofing company the right way. Josh shares how his background in large-scale construction project management led him into the world of fractional CFO services, where he now helps subcontractors and roofing companies solve cash flow problems, improve estimating, tighten up job costing, and make smarter growth decisions.

If you’ve ever wondered what a roofing company should fix first when cash flow gets tight, how much roofers should really spend on marketing, why job costing matters so much, when to lease versus buy trucks, or why new roofing companies should avoid taking on debt too early, this episode is for you.

Josh also shares his thoughts on AI, overhead, and what roofing companies need to pay attention to in 2026 and beyond.

About Josh:

Josh Luebker is the founder of The Construction CFO, where he helps subcontractors and roofing companies improve cash flow, job costing, estimating, billing, and overall financial clarity. Before starting the business, Josh spent years in project management on large-scale construction projects, including massive Google jobs, where he developed a deep love for planning, operations, and the math behind making projects work.

What makes Josh different is that he does not come from the traditional CPA or bookkeeping world. Instead, he brings an operations-first perspective to construction finance, focusing on what actually happens in the field and how that affects profitability. His work is centered on helping owners understand where money is being made, where it is leaking, and how to build systems that create long-term stability.

Today, Josh works with trade contractors across a range of sizes, helping them fix collections, improve estimating, benchmark overhead, build better financial systems, and make smarter decisions without relying on guesswork. He also offers free tools and templates for owners who want to get better control of their business finances.

Timestamps:

[00:00 – 01:17] – Intro

[01:18 – 03:05] – Josh’s background & why he started SPM The Construction CFO

[03:06 – 05:52] – Why Josh is not a traditional accountant

[05:53 – 08:44] – The first thing to fix in a roofing company: cash flow

[08:45 – 10:47] – Profit First, buckets, and understanding overhead

[10:48 – 12:32] – Job costing and estimating rules of thumb

[12:33 – 15:11] – Who Josh works with, his tools, and free spreadsheets

[15:12 – 19:08] – Marketing budgets, overspending, and making marketing work

[19:09 – 21:03] – AI, overhead benchmarks, and 2026 industry trends

[21:04 – 24:06] – Advice for new roofing companies: don’t take out loans

[24:07 – 28:06] – Buying vs leasing trucks, bootstrapping, and building on the side

[28:07 – 28:25] – Ad Break

[28:26 – 32:14] – Favorite Personal Hack

[32:15 – 33:32] – Favorite Business Hack

[33:33 – 34:27] – Best advice ever received: How You Do Anything Is How You Do Everything

[34:28 – 35:39] – How to Connect with Josh

[35:40 – 36:24] – Outro

Listen to the episode below:

Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272

Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s

Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10

Resources:

Josh Luebker: https://www.linkedin.com/in/the-construction-cfo/

The Construction CFO: https://constructioncfo.net/

Roofer Marketing Heroes: https://roofermarketingheroes.com/

Connect with us!

Instagram: https://www.instagram.com/roofermarketingheroes/

LinkedIn: https://www.linkedin.com/company/roofermarketingheroes/

From Marketing to Roofing to CRM Innovation

Tue, 07 Apr 2026 05:45:00 -0500

Welcome to Roofer Growth Hacks! In this episode, Chris Hunter sits down with Joe, a serial entrepreneur and longtime marketer who shares his journey from building online businesses in the 1990s to starting a roofing company from scratch and launching Root Flow Pro, a CRM built specifically for roofing companies. Joe breaks down how his background in branding, marketing, software, and systems helped him enter the roofing industry, serve homeowners in a meaningful way, and build tools that solve real problems for contractors.

If you’ve ever wondered how marketing experience can help grow a roofing company, why patience matters so much in SEO, how to avoid getting burned by bad marketing agencies, or what roofing companies should actually look for in a CRM, this episode is for you.

About Joe:

Joe’s entrepreneurial journey began in the 1990s, when he started building websites, launching software businesses, running affiliate programs, and exploring email marketing, lead generation, and digital products. Over the years, he built and sold businesses across multiple industries, developing a deep understanding of branding, systems, and what it takes to grow something from the ground up.

About five years ago, Joe entered the roofing industry through marketing, then went on to start his own roofing company from scratch. What drew him in was not only the business opportunity, but also the chance to help homeowners who were often overwhelmed, underserved, or taken advantage of. That sense of purpose, combined with his love of processes and software, eventually led him to build Root Flow Pro.

Today, Joe is focused on creating practical, affordable solutions for roofing companies while continuing to share insights from decades of experience in marketing, entrepreneurship, SEO, and business growth.

Timestamps:

[00:00 – 00:08] – Intro

[00:09 – 02:08] – Joe’s entrepreneurial journey & where is he now?

[02:09 – 03:31] – From Marketer to Roofing Business Owner

[03:31 – 06:28] - Why Marketing Experience Matters in Roofing

[06:29 – 07:29] - The Role of Patience in SEO Success

[07:30 – 10:20] - What New Roofing Entrepreneurs Need to Know

[10:21 – 12:49] - The SEO Scam Nobody Talks About

[12:50 – 16:12] - The Future of Search, AI, and Website Traffic

[16:13 – 17:59] - Should Roofers Be Running Pay per Click Ads?

[18:00 – 18:21] – Ad Break

[18:22 – 19:13] – Favorite Personal Hack

[19:14 – 20:02] – Favorite Business Hack

[20:03 – 23:57] - Best advice ever received: Know When to Pivot

[23:58 – 26:11] – How to Connect with Joe

[26:12 – 26:30] - Outro

Listen to the episode below:

Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272

Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s

Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10

Resources:

Joe Daley: https://www.linkedin.com/in/joe-daley/

Roof Flow Pro: https://roofflowpro.com/

Columbus Roofing Rescue: https://www.columbusroofingrescue.com/

Roofer Marketing Heroes: https://roofermarketingheroes.com/

Connect with us!

Instagram: https://www.instagram.com/roofermarketingheroes/

LinkedIn: https://www.linkedin.com/company/roofermarketingheroes/

We've Got 5 Roofing Clients From Chatgpt In One Month

Fri, 27 Mar 2026 12:43:53 -0500

Welcome to Roofer Growth Hacks! In this episode, Chris Hunter sit down with James Wolfgang Kuntz, co-founder of Tarrytown Roofing in Austin, Texas - a company he's built to 15+ employees in under two years and co-founder of BuilderLync, a disruptive CRM software for the construction and roofing space. James shares his raw, honest journey from real estate investing and corporate startups to launching and scaling a premium roofing brand, and the exact growth hacks that got him there.

If you've ever wondered how to position your roofing company to attract high-value clients, build credibility fast, or use AI and systems to scale without chaos - this episode is for you.

About James Wolfgang Kuntz:

James’s path to roofing began in Mexico, where he worked as a cowboy and learned the value of hard work, grit, and perseverance. From there, he built experience across logistics technology, financial services, and roofing, with each chapter shaping his understanding of leadership, teamwork, and the importance of doing things the right way.

Those principles became the foundation of Tarrytown Roofing, a company built on integrity, craftsmanship, and a genuine passion for helping people.

James is driven by a mission to raise the standard in the roofing industry by putting relationships above transactions. He and his team take pride in delivering excellent work, communicating clearly, and always putting the customer first.

That commitment has earned Tarrytown Roofing the trust of homeowners and businesses across Texas. For James, success is not about being the biggest company, but about being the one people can count on every single time.

Timestamps:

[00:00 - 00:49] - Intro

[00:50 - 02:42] - James's entrepreneurial background & corporate journey

[02:43 - 03:47] - Starting Tarrytown Roofing (and what triggered it)

[03:48 - 04:26] - The Austin office location strategy

[04:27 - 07:13] - The Tarrytown brand name — SEO, positioning, and the premium signal

[07:14 - 08:16] - ChatGPT sent us 5 roofing clients in one month

[08:17 - 10:40] - How to build 100 Google reviews in 2 years

[10:41 - 13:13] - Defining the ideal customer profile (ICP)

[13:14 - 14:21] - Running the business on EOS / Traction

[14:22 - 16:34] - Building a scalable onboarding & sales training system

[16:35 - 18:46] - Advice James would give his 2-years-ago self

[18:47 - 20:43] - AI-powered inbound handling & CRM tracking

[20:44 - 22:31] - Outbound sales strategy: relationship-first growth

[22:32 - 26:56] - 5 common mistakes new roofing companies make

[26:57 - 28:33] - The BHAG: from $6M to $15M this year

[28:34 - 32:17] - Expansion plans: Houston, Colorado & acquisition strategy

[32:18 - 32:36] - Ad Break

[32:37 - 33:27] - Personal hack: Wim Hof breathwork

[33:28 - 34:20] - Business hack: Who Not How

[34:21 - 35:33] - Best advice ever received: "Treat the janitor like the CEO"

[35:34 - 37:30] - How to connect with James & BuilderLync

Listen to the episode below:

Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272

Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s

Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10

Resources:

James Wolfgang Kuntz: https://www.linkedin.com/in/wolfgangkuntz/

Tarrytown Roofing: https://tarrytownroofing.com/

BuilderLync: https://builderlync.com/

Roofer Marketing Heroes: https://roofermarketingheroes.com/

Connect with us!

Instagram: https://www.instagram.com/roofermarketingheroes/

LinkedIn: https://www.linkedin.com/company/roofermarketingheroes/

How To Build A Disney-like Customer Experience for Your Roofing Company

Fri, 20 Mar 2026 11:28:53 -0500

Welcome to Roofer Growth Hacks! In today’s episode, we’re breaking down how to build a distinct, Disney-like customer experience for your roofing company with a simple, repeatable system that helps you earn more trust, get more reviews, generate more referrals, and create repeat business instead of always chasing the next lead.

In this episode, Chris Hunter walks through why most roofers don’t actually lose jobs on price - they lose because homeowners don’t trust them enough yet - and the exact steps roofing companies should focus on to become THE roofer homeowners remember, recommend, and call again.

Today, you’ll learn:

Why most roofing companies lose on trust, not price
What a “Disney-like” customer experience actually looks like in roofing
How to map the 3 phases of the customer journey: sales, operations, and post-job follow-up
Why no system = no reviews, no referrals, and no repeat business
How better communication before and during the job helps you win the review and the referral
Why the roofer who follows up best gets more reviews, more referrals, and a lower cost per lead
How quarterly follow-up keeps your company top of mind when the next storm hits

If you want the checklist + system we use to help roofers create a better customer experience, get more reviews, earn more referrals, and grow with less wasted ad spend, use the free resources below.

Free resources mentioned in this episode:

✅ Get the free digital copy of the book: https://go.roofermarketingheroes.com

✅ Get the Disney Customer Experience Workbook: https://roofermarketingheroes.com/cx-workbook

✅ Schedule a call with us: https://roofermarketingheroes.com/schedule/

About:

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 01:18] - Intro

[01:19 - 02:57] - Why doing what other roofers are not doing matters

[02:58 - 04:07] - The idea behind building a standout customer experience

[04:08 - 05:54] - Why roofers usually lose on trust, not price

[05:55 - 09:12] - What a Disney-like customer experience looks like

[09:13 - 10:26] - The 3 phases: sales, operations, and post-job follow-up

[10:27 - 21:53] - The growth framework behind a better roofing experience

[21:54 - 24:46] - Answering the phone the right way + building trust fast

[24:47 - 31:57] - Sales experience: setting the tone early

[31:58 - 35:07] - Communication before the job + setting expectations

[35:08 - 44:20] - During the job: nurture, thank-you touches, reviews, and referrals

[44:21 - 47:43] - Why consistency and follow-up drive reviews + lower cost per lead

[47:44 - 55:02] - Quarterly follow-up, top-of-mind awareness, and repeat business

[55:03 - 59:06] - Action steps + free resources

Listen to the episode below:

Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272

Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s

Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10

Resources:

RoofingSites: https://roofermarketingheroes.com/

Connect with us!

Instagram: https://www.instagram.com/roofermarketingheroes/

LinkedIn: https://www.linkedin.com/company/roofermarketingheroes/

2026 Guide On How to Rank your Roofing Company on Google

Thu, 05 Mar 2026 09:14:55 -0600

Welcome to Roofer Growth Hacks! In this workshop replay, we’re breaking down how to rank your roofing company on Google in 2026 with a simple, repeatable system to win in the new search landscape where AI Overviews can show above the Maps 3-Pack and new intent buttons like “Top rated” + “Online estimates” are changing what homeowners click first.

In this episode, Chris Hunter (CMO at RooferMarketingHeroes.com) walks through what’s changed, what still matters, and the exact steps roofing companies should focus on to become THE choice (not a choice) in their market.

Today, you’ll learn:

Why Google’s results now include AI-driven recommendations (and how that impacts your visibility)
How to think about AI Engine Optimization (AEO) and why “authority” is becoming even more important
The fast path to improving rank + conversions: reviews, trust, and consistency
How to align your website + Google Business Profile so Google understands your services and service area
A practical Topical Authority content plan (pillar topic + weekly supporting posts + distribution)
Why online estimates can be a competitive advantage and how to use that shift in consumer behavior to your favor

🎯 If you want the checklist + system we use to help roofers get more calls, book more appointments, and close more jobs use the free resources below.

Free resources mentioned in this episode:

✅ Get the free digital copy of the book: https://go.roofermarketingheroes.com
✅ Schedule a call with us: https://roofermarketingheroes.com/schedule/

About:

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 04:30] - Intro + what changed in 2026
[04:31 - 07:45] - The new SERP: AI Overview vs Maps 3-Pack
[07:46 - 12:10] - “Top rated” + “Online estimates” buttons (why it matters)
[12:11 - 16:40] - AITEO: how AI results are choosing roofers
[16:41 - 24:20] - Your ranking foundation: reviews, trust, consistency
[24:21 - 33:40] - Website + GBP alignment (what Google needs to see)
[33:41 - 47:30] - Topical authority plan: pillar topic + weekly posts
[47:31 - 55:10] - Maps ranking focus: what moves the needle now
[55:11 - 1:02:30] - Action plan + next steps
[1:02:31 - End] - Freebies + wrap-up

Listen to the episode below:

Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272

Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s

Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10

Resources:

RoofingSites: https://roofermarketingheroes.com/

Connect with us!

Instagram: https://www.instagram.com/roofermarketingheroes/

LinkedIn: https://www.linkedin.com/company/roofermarketingheroes/

The AI Marketing Tools That Will Save You HOURS with AI Marketing Experts - Roofer Growth Hacks - Season 4 Episode 14

Thu, 19 Feb 2026 09:56:29 -0600

Welcome to Roofer Growth Hacks! In this roundtable, Chris Hunter and the AI Marketing Experts crew break down the AI marketing tools for roofers and small business owners that will save you hours every week as you kick off 2026 including ChatGPT Projects, AI agents + inbox automation (Comet Browser), NotebookLM, Google Gemini, Claude Code, and voice-first workflows (Whisper/Whisper Flow).

This episode is a practical, no-fluff playbook for using AI as your thought partner and building simple systems that compound all year.

You’ll learn:

How to start simple with ChatGPT and build toward agents/chatbots (without overcomplicating it).
How to use agents + browser tools to sort/screen your inbox and surface only what’s actionable.
How to organize workflows inside ChatGPT Projects and turn inputs into infographics/roadmaps using NotebookLM.
What’s happening with Claude Code (and why tokens matter if you’re coding with AI).
Why voice + dictation is about to explode and how Whisper/Whisper Flow fits into daily work.
Why “people aren’t searching anymore they’re asking” and how FAQ content helps you show up in AI answers.
Why 2026 is a watershed year for brand visibility in AI recommendations (and what to do about it).

Timestamps:

[00:00 - 00:52] Welcome + why 2026 is the year to start using AI
[00:53 - 03:56] Start simple: ChatGPT, agents/chatbots + voice AI
[03:57 - 08:49] Brad’s AI picks: Gemini + NotebookLM + faster creative workflows
[08:50 - 10:44] The “year of agents/connectors” + why email is the bottleneck
[10:45 - 12:14] Comet Browser: inbox rules + automation ideas
[12:15 - 14:33] ChatGPT Projects: planning, bookmarking, keeping context
[14:34 - 16:45] Claude Code token boost + practical notes
[16:46 - 21:10] AI as a “thought partner” for audits, decisions, and planning
[21:11 - 25:02] Master prompt + building a 2026 roadmap infographic (talk-only workflow)
[25:03 - 27:17] Voice tools (Whisper/Whisper Flow) + why voice is taking over
[27:18 - 33:18] AI recommendations, brand mentions, and why strategy matters more now
[33:19 - 37:16] “People aren’t searching - they’re asking”: FAQ content strategy
[37:17 - 41:41] Final takeaways + how to use AI daily without overwhelm
[41:42 - 42:47] Outro

Listen to the episode below:

Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272

Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s

Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10

Resources:

AI Marketing Experts Podcast: https://www.youtube.com/@AIMarketingExperts

Roofer Marketing Heroes: https://roofermarketingheroes.com/

Connect with us!

Instagram: https://www.instagram.com/roofermarketingheroes/

LinkedIn: https://www.linkedin.com/company/roofermarketingheroes/

The 2026 Ultimate Digital Marketing Plan for Roofing Companies Part 2 - Roofer Growth Hacks - Season 4 Episode 13

Wed, 21 Jan 2026 11:18:39 -0600

Welcome to Roofer Growth Hacks! In this workshop replay, we’re breaking down the 2026 Roofing Marketing Plan a simple, repeatable way to build the Ultimate Marketing Machine using the 4R Framework: Reputation, Reach, Resell, Referral so you become THE choice (not a choice) in your market and turn more leads into revenue.

Chris Hunter CMO at RooferMarketingHeroes.com and author of The Ultimate Guide to Digital Marketing for Roofers shares the exact system his team teaches roofing companies to stop chasing random “tactics” and start running a real marketing machine that works 24/7.

Today, we’ll walk you through the key pillars of a winning roofing marketing system starting with why your reputation is your foundation (reviews, trust, and consistency) and how to shore it up fast… then how to dominate Google (LSAs, Google Business Profile/Maps, SEO) to reach more people today than yesterday.

You’ll also learn how to resell past customers (upsells + cross-sells), run retargeting + lead nurturing, and use a monthly newsletter as your ultimate leverage tool to stay top-of-mind when the next storm hits plus how to build a steady referral engine (instead of “hoping” referrals happen).

Free resources mentioned in this episode:

2026 Marketing Plan Workbook: roofermarketingheroes.com/workbook

Get the free digital copy of the book: https://go.roofermarketingheroes.com

Schedule a call with us: https://roofermarketingheroes.com/schedule/

About:

RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 04:34] - Intro

[04:35 - 07:29] - Who am I? (Chris Hunter, CEO of RooferMarketingHeroes.com)

[07:30 - 13:29] - 4R Roofing Marketing System

[13:30 - 17:54] - Fix Your Reputation

[17:55 - 23:39] - Fix Your Website

[23:40 - 28:29] - Post Regularly to Social Media

[28:30 - 40:09] - Dominate Google

[40:10 - 42:24] - What To Share On Social Media?

[42:25 - 43:49] - Sell To People Who’ve Bought From You Before (Resell Pillar)

[43:50 - 48:14] - How To Resell?

[48:15 - 48:34] - Get Referrals

[48:35 - 50:44] - How To Get Referrals?

[50:45 - 52:54] - Recap & Conclusion

[52:55 - 58:14] - Freebie 1: Your 2026 Digital Marketing Plan

[58:15 - 58:39] - Freebie 2: The Ultimate Guide to Digital Marketing for Roofers (BOOK)

[58:40 - 59:54] - Outro

Listen to the episode below:

Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272

Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s

Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10

Resources:

RoofingSites: https://www.roofingsites.com/

Connect with us!

LinkedIn: https://www.linkedin.com/company/roofingsites/

How to Grow Sales 15-30% Next Year (Outgrow system) with Lyn Askin - Roofer Growth Hacks - Season 4 Episode12

Tue, 13 Jan 2026 07:29:00 -0600

Welcome to Roofer Growth Hacks! In this episode, Chris Hunter sits down with Lyn Askin, an Outgrow Advisor, for a practical B2B sales breakdown that helps roofing companies build a proactive pipeline and win more high ticket sales without hiring more salespeople.

This is a true sales masterclass on predictable revenue growth.

You’ll learn why most salespeople stop after 2 “no’s” even though buyers typically need ~10 touches, how to turn your entire customer-facing team into a “nontraditional sales force,” and why consistent follow-up and better sales skills (especially on the sales call) lead to more booked jobs and more signed deals.

If you want better sales calls, stronger follow-up, and a simple system to generate more revenue from your existing database, this episode is for you!

About Lyn Askin:

Lyn Askin is a lifelong entrepreneur and strategic advisor with 26+ years of experience helping founder-led businesses grow and transition.

He now helps marketing agencies and home service companies scale revenue, build structure, and prepare for successful exits using a proven 3-part framework.

Timestamps:

[00:00 - 01:23] Introduction to Outgrow and Lynn Askin

[01:24 - 02:51] The Importance of Predictable Revenue Growth

[02:52 - 05:49] Lynn's Entrepreneurial Journey and Challenges

[05:50 - 09:28] Discovering EOS and Outgrow

[09:29 - 10:42] Understanding Outgrow's System for Sales Growth

[10:43 - 12:10] The Role of Customer-Facing Teams in Outgrow

[12:11 - 14:08] Bridging the Gap: From Two to Ten Interactions

[14:09 - 18:39] Mindset: The Key to Sales Success

[18:40 - 22:36] The Power of Follow-Up in Sales

[22:37 - 25:10] Real-Life Examples of Effective Follow-Up

[25:11 - 28:39] The Importance of Asking for Referrals

[28:40 - 30:34] Overcoming Fear in Sales

[30:35 - 33:54] The Role of Mindset in Sales Performance

[33:55 - 38:32] The Need for Proactive Communication

[38:33 - 43:26] Strategies for Engaging Happy Clients

[43:27 - 46:12] Creating a Culture of Sales in Your Organization

[46:13 - 49:02] Practical Steps for Implementing Outgrow

[49:03 - 52:13] The Value of Personal Connections in Sales

[52:14 - 54:41] Tracking Actions and Results

[54:42 - 56:13] The Predictable Growth Model

[56:14 - 01:10:43] Conclusion and Call to Action

Listen to the episode below:

Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272

Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s

Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10

Resources:

Lyn Askin: https://lynaskin.com

Roofer Marketing Heroes: https://roofermarketingheroes.com/

Connect with us!

Instagram: https://www.instagram.com/roofermarketingheroes/

LinkedIn: https://www.linkedin.com/company/roofermarketingheroes/

The ROI Dashboard Roofers Wanted; Track Every Lead To "Sold" W/ Corey Combes - Roofer Growth Hacks - Season 4 Episode 11

Mon, 22 Dec 2025 05:30:00 -0600

Welcome to Roofer Growth Hacks! In this episode,Chris Hunter talks with Corey Combs, the roofing operator behind a practical ROI dashboard that follows every lead from first touch to “sold.”

They discuss the struggle roofers face connecting ad spend to revenue, how to reconcile offline sources inside your CRM, and why standardized terminology unlocks clean, actionable data. You’ll also hear practical workflows (including AI) and Corey’s best advice for building systems before you need them.

If you’re serious about growing your roofing business and mastering ROI tracking, this episode is for you!

About:

SouthShore Roofing & Exteriors is only committed to using high-quality materials, dependable craftsmanship, and time-tested techniques on every roof. You can trust that your home or business will be safe from the elements and look amazing for years. Whether you have missing or damaged shingles, a hole that needs patching, or a complete roof replacement, we can take care of it!

Our team of licensed, certified roofing experts have the training and experience to handle all of your roofing needs. We begin every job with a consultative inspection and an honest assessment of your property's needs, no matter how large or small the job may be.

Home improvement projects can be stressful, but we don't believe it should be that way. SouthShore Roofing & Exteriors will make it easy for you!

Timestamps:

[00:00 - 00:25] Intro

[00:26 - 05:02] Corey's Origin Story: Early Days in Roofing

[05:03 - 09:38] Transitioning to Sales and Marketing

[09:39 - 13:03] Acquisition and Growth Strategies

[13:04 - 16:17] Shared Services and Brand Management

[16:18 - 20:42] Marketing Strategies and Cost Management

[20:43 - 24:54] Developing a Marketing Tool for Contractors

[24:55 - 30:18] Understanding Lead Quality and Attribution

[30:19 - 48:38] Future Trends in the Roofing Industry

[48:39 - 57:00] Lightning Round: Personal and Business Hacks

Listen to the episode below:

Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272

Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s

Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10

Resources:

SouthShore Roofing & Exteriors: https://southshorecontractorstampa.com/

Roofer Marketing Heroes: https://roofermarketingheroes.com/

Connect with us!

Instagram: https://www.instagram.com/roofermarketingheroes/

LinkedIn: https://www.linkedin.com/company/roofermarketingheroes/

Your 2026 Digital Marketing Plan For Roofing Companies - Roofer Growth Hacks - Season 4 Episode 10

Wed, 17 Dec 2025 06:47:56 -0600

Welcome to Roofer Growth Hacks! In this episode, we’re breaking down the 2026 Roofing Marketing Plan a simple, repeatable system to make you THE choice (not a choice) in your market and turn more leads into revenue (fast).

Chris Hunter, Chief Marketing Officer at RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers shares the exact frameworks, prompts, and automations his team uses to help roofing companies dominate their markets with smart, low-cost “resell” campaigns.

Today, we’ll walk you through the key pillars of a winning roofing marketing system the 4R Framework: Reputation, Reach, Resell, Referral—starting with why your reputation is everything and how to shore it up quickly. If your website is dated, your reviews are thin, or your social media’s been quiet, this is a must-watch.

Stick around for actionable ideas you can launch this week: 15+ touch nurturing, 10+ upsell & cross-sell campaigns, the “2 Text / 2 Email / 2 Call” prompt, and the Resell Flywheel that keeps customers coming back. Plus, grab the free 2026 Marketing Plan Workbook to put these strategies to work right away.

Tune in and get ready to maximize LTV and monetize your database in 2026 and beyond!

About:

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 06:10] - Intro & What’s Coming

[06:11 - 10:45] - The 4R Roofing Marketing System

[10:46 - 11:56] - Maximizing Leads

[11:57 - 13:15] - The #1 Profit Lever Most Roofers Ignore

[13:16 - 15:37] - Step 1 - The Resell Flywheel

[15:38 - 16:44] - What’s in Your Upsell Toolbox?

[16:45 - 20:36] - Step 2 - Offer Selection + ChatGPT Prompts

[20:37 - 23:07] - Step 3 - The Simple 7-Day Campaign Flow

[23:08 - 27:07] - Step 4 - Track it Or Trash It

[27:08 - 30:20] - Step 5 - Automate + Follow Up

[30:20 - 37:35] - Tips & Tricks

[37:36 - 40:30] - Free Resources

[40:31 - 41:46] - Outro

Listen to the episode below:

Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272

Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s

Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10

Resources:

RoofingSites: https://www.roofingsites.com/

Connect with us!

LinkedIn: https://www.linkedin.com/company/roofingsites/

How to Get ChatGPT to recommend your roofing company - Roofer Growth Hacks - Season 4 Episode 9

Mon, 24 Nov 2025 11:28:29 -0600

Welcome to Roofer Growth Hacks! In this episode, we’re breaking down to How to Get ChatGPT to recommend your roofing company a rapid‑fire update on what’s changing with Google Local Services Ads, Google Business Profiles, AI tools, and lead generation that every roofing company needs to know.

Chris Hunter, Chief Marketing Officer at RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers, walks through the latest updates, what they mean for your business, and how to stay ahead as algorithms, ads, and AI evolve.

Today, we’ll cover the biggest shifts shaping roofing marketing right now—from how Local Services Ads are impacting map visibility to practical ways AI (like ChatGPT) can help you write stronger copy, generate more leads, and automate follow‑up so fewer prospects slip through the cracks.

If you’re still running your 2023 playbook, this is your wake‑up call. The game has changed and we’re showing you how to win in 2025.

About

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 01:05] - Intro

[01:06 - 02:01] - Visibility Issue in The Roofing Industry

[02:02 - 05:31] - AI is The New Yellow Pages

[05:32 - 07:44] - Who Am I? Chris Hunter

[07:45 - 10:03] - Secret Method: 4R Roofing Marketing System

[10:04 - 11:59] - Google Is Still The King Of Search

[12:00 - 13:17] - ChatGPT Is The King Of AI (for now)

[13:18 - 14:26] - The ACC Framework + How AI Decides

[14:27 - 20:31] - ChatGPT SEO Workbook Download + Overview

[20:32 - 25:31] - Step 1 - Build Authority

[25:32 - 33:13] - Step 2 - Build Credibility

[33:14 - 35:32] - Step 3 - Build Consistency

[35:33 - 36:47] - The Simple Weekly Campaign Flow

[36:48 - 40:43] - Step 4 - Create The Automations + Assignments

[40:44 - 44:26] - Step 5 - Track It or Trash It

[44:27 - 47:53] - Tips and Tricks

[47:54 - 48:26] - Download the WorkBook

[48:27 - 49:04] - Get a Free Book

[49:05 - 50:01] - Work With Us

[50:02 - 51:17] - Outro

Listen to the episode below:

Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272

Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s

Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10

Resources:

ChatGPT Seo Workbook: https://www.roofingsites.com/chatgpt-seo-workbook

RoofingSites: https://www.roofingsites.com/

Connect with us!

LinkedIn: https://www.linkedin.com/company/roofingsites/

November State of Marketing for Roofers - Roofer Growth Hacks - Season 4 Episode 8

Thu, 20 Nov 2025 12:42:59 -0600

Welcome to Roofer Growth Hacks! In this episode, we’re breaking down the November 2025 State of Marketing for Roofers a rapid-fire update on what’s changing with Google Local Service Ads, Business Profiles, AI tools, and lead generation that every roofing company needs to know.

Chris Hunter, Chief Marketing Officer at RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers, walks through the latest Google updates, what they mean for your business, and how to stay ahead as algorithms, ads, and AI evolve.

Today, we’ll cover the biggest shifts shaping roofing marketing right now from Local Service Ads showing up in Google Maps and the retirement of the Google Guaranteed badge, to how AI tools like ChatGPT can help you write better copy, generate more leads, and automate your follow-up.

If you’re still running your 2023 marketing playbook, this is your wake-up call. The game has changed and we’re showing you how to win in 2025.

About:

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 01:08] – Intro

[01:09 - 04:56] – The Importance of Local Service Ads

[04:57 - 10:29] – Changes in Google Business Profiles

[10:30 - 14:33] – Leveraging AI in Marketing

[14:34 - 18:36 ] – The Critical Role of Speed to Lead

[18:37 - 24:33] – Embracing Multi-Channel Marketing

[24:34 - 26:13] – Outro

Listen to the episode below:

Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272

Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s

Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10

Resources:

Upsell & Cross-Sell Campaign Builder for Roofers: https://roofingsites.com/upsell-workbook

RoofingSites: https://www.roofingsites.com/

Connect with us!

LinkedIn: https://www.linkedin.com/company/roofingsites/

The 2025 Guide to Upsell/Cross-Sell Campaigns for Roofers - Roofer Growth Hacks - Season 4 Episode 7

Tue, 21 Oct 2025 16:18:05 -0500

Welcome to Roofer Growth Hacks! In this episode, we’re breaking down the 2025 Upsell & Cross-Sell Playbook for Roofers, a simple, repeatable system to turn past customers and old leads into new revenue (fast).

Today, we’ll walk you through the key pillars of a winning roofing marketing system: the 4R Framework: Reputation, Reach, Resell, Referral starting with why your reputation is everything and how to shore it up quickly. If your website is dated, your reviews are thin, or your social media’s been quiet, this is a must-watch.

Stick around for actionable ideas you can launch this week: 10+ upsell & cross-sell campaigns, the “2 Text / 2 Email / 2 Call” prompt, and the Resell Flywheel that keeps customers coming back. Plus, grab the free Upsell & Cross-Sell Campaign Builder to put these strategies to work right away.

Tune in and get ready to maximize LTV and monetize your database in 2025 and beyond!

About:

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 06:10] - Intro & What’s Coming

[06:11 - 10:45] - The 4R Roofing Marketing System

[10:46 - 11:56] - Maximizing Leads

[11:57 - 13:15] - The #1 Profit Lever Most Roofers Ignore

[13:16 - 15:37] - Step 1 - The Resell Flywheel

[15:38 - 16:44] - What’s in Your Upsell Toolbox?

[16:45 - 20:36] - Step 2 - Offer Selection + ChatGPT Prompts

[20:37 - 23:07] - Step 3 - The Simple 7-Day Campaign Flow

[23:08 - 27:07] - Step 4 - Track it Or Trash It

[27:08 - 30:20] - Step 5 - Automate + Follow Up

[30:20 - 37:35] - Tips & Tricks

[37:36 - 40:30] - Free Resources

[40:31 - 41:46] - Outro

Listen to the episode below:

Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272

Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s

Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10

Resources:

Upsell & Cross-Sell Campaign Builder for Roofers: https://roofingsites.com/upsell-workbook

RoofingSites: https://www.roofingsites.com/

Connect with us!

LinkedIn: https://www.linkedin.com/company/roofingsites/

How Specialty Contractors Scale Faster than GCs with Jeremy Owens - Roofer Growth Hacks - Season 4 Episode 6

Sat, 11 Oct 2025 09:38:35 -0500

Welcome to Roofer Growth Hacks by RoofingSites.com. In Season 4, Episode 6, Chris Hunter talks with Jeremy Owens CEO at US Construction Zone & 3 Generations Improvements.

They discuss Jeremy's journey from growing up in the family business to taking over operations and marketing. The conversation covers the importance of specialization in contracting, the evolution of marketing strategies, and the impact of AI on business operations.

Jeremy shares valuable advice for new entrepreneurs, the significance of building a strong team, and insights into current industry trends. The episode concludes with a lightning round of quick hacks and advice for roofing professionals.

If you’re serious about growing your roofing business and mastering modern website strategy, this episode is for you!

About:

Jeremy Owens is a third-generation contractor, podcast host, and founder of US Construction Zone, a growing digital community for construction professionals. With over two decades in the industry, Jeremy is a fierce advocate for mental health, trades-based careers, and redefining leadership through legacy, not just numbers. His mission is to change the conversation in construction, one connection at a time.

Timestamps:

[00:00 - 01:16] - Intro - Who am I (Chris Hunter)?

[01:17 - 03:08] - 4R Roofing Marketing System

[03:09 - 05:25] - The Three-Pillar Referral System

[05:26 - 07:52] - Pillar 1: Customer Ambassadors Program

[07:53 - 10:46] - Option A: Gift Cards & Customer Journey

[10:47 - 14:55] - Option B: Handwritten Cards, Cookie Boxes & Touchpoints

[14:56 - 17:35] - Option C: Social Media & Seasonal Campaigns

[17:36 - 19:46] - Pillar 2: Realtor Priority Program

[19:47 - 20:33] - Option A: Same-day Inspections/48 Hour Reports

[20:34 - 21:18] - Option B: Closing Ready Documentation

[21:19 - 23:10] - Option C: Prospecting System & CRM Setup

[23:11 - 23:54] - Option D: Scripts, Objection Handling & Follow-up

[23:55 - 24:45] - Pillar 3: Insurance Agents Priority Program

[24:46 - 25:57] - Option A: Faster Claim Resolution

[25:58 - 27:22] - Option B: Finding Agents & Building Relationships

[27:23 - 29:04] - Phase-by-Phase Rollout Plan

[29:05 - 29:41] - CRM Automation & Tracking

[29:42 - 29:54] - Success Metrics That Matter

[29:55 - 32:56] - Tips & Tricks

[32:57 - 39:31] - Quick Workbook Overview & Download

[39:32 - 40:19] - Get a Free Book

[40:20 - 41:27] - Work With us

[41:28 - 41:41] - Outro

Listen to the episode below:

Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272

Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s

Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10

https://www.linkedin.com/in/jeremy-owens-2786a32a/

Resources:

RoofingSites: https://www.roofingsites.com/

https://usconstructionzone.com/

Let us help - https://www.roofingsites.com/schedule/

Ultimate Website Checklist - https://www.roofingsites.com/website-checklist

Connect with us!

LinkedIn: https://www.linkedin.com/company/roofingsites/

How to Build the Ultimate Referral Machine for Roofers with Chris Hunter - Roofer Growth Hacks - Season 4 Episode 5

Mon, 29 Sep 2025 07:11:47 -0500

Welcome to Roofer Growth Hacks by RoofingSites.com. In Season 4, Episode 5, Chris Hunter dives into how to build a scalable Roofing Referral Machine that turns happy customers, realtors, and insurance pros into steady, high-intent leads. From $250 customer incentives and handwritten thank-you notes to cookie/brownie boxes with QR codes, monthly newsletters, and storm-season campaigns, Chris lays out the referral systems and scripts that keep your phone ringing—without burning cash on cold traffic.

Chris Hunter explains how the 4R Roofing Marketing System focuses this episode on the Referral Pillar, showing you how to create 100+ active referrers (the “33×3” method), segment customers by lifecycle (recent, established, legacy), and stay top-of-mind year-round. You’ll also learn when and where incentives are appropriate (customers) and how to collaborate with realtors and insurance partners within industry guidelines.

If you’re serious about growing your roofing business with reliable referrals and higher close rates, this episode is for you!

If you’re serious about growing your roofing business and mastering modern website strategy, this episode is for you!

About:

RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System, to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company, as that’s what the Internet’s all about - and it’s what our partners kept asking us for!

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 01:16] - Intro - Who am I (Chris Hunter)?

[01:17 - 03:08] - 4R Roofing Marketing System

[03:09 - 05:25] - The Three-Pillar Referral System

[05:26 - 07:52] - Pillar 1: Customer Ambassadors Program

[07:53 - 10:46] - Option A: Gift Cards & Customer Journey

[10:47 - 14:55] - Option B: Handwritten Cards, Cookie Boxes & Touchpoints

[14:56 - 17:35] - Option C: Social Media & Seasonal Campaigns

[17:36 - 19:46] - Pillar 2: Realtor Priority Program

[19:47 - 20:33] - Option A: Same-day Inspections/48 Hour Reports

[20:34 - 21:18] - Option B: Closing Ready Documentation

[21:19 - 23:10] - Option C: Prospecting System & CRM Setup

[23:11 - 23:54] - Option D: Scripts, Objection Handling & Follow-up

[23:55 - 24:45] - Pillar 3: Insurance Agents Priority Program

[24:46 - 25:57] - Option A: Faster Claim Resolution

[25:58 - 27:22] - Option B: Finding Agents & Building Relationships

[27:23 - 29:04] - Phase-by-Phase Rollout Plan

[29:05 - 29:41] - CRM Automation & Tracking

[29:42 - 29:54] - Success Metrics That Matter

[29:55 - 32:56] - Tips & Tricks

[32:57 - 39:31] - Quick Workbook Overview & Download

[39:32 - 40:19] - Get a Free Book

[40:20 - 41:27] - Work With us

[41:28 - 41:41] - Outro

Listen to the episode below:

Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272

Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s

Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10

Resources:

RoofingSites: https://www.roofingsites.com/

Workbook: https://www.roofingsites.com/referral-machine-workbook

Let us help - https://www.roofingsites.com/schedule/

Ultimate Website Checklist - https://www.roofingsites.com/website-checklist

Connect with us!

LinkedIn: https://www.linkedin.com/company/roofingsites/

From $3M to $10M in One Year – Indy Roof & Restoration Success Story with Aaron Christy - Roofer Growth Hacks - Season 4 Episode 4

Wed, 24 Sep 2025 11:21:21 -0500

Welcome to Roofer Growth Hacks by RoofingSites.com. In this episode, Chris Hunter sits down with Aaron Christy, the founder of Indy Roof & Restoration — one of Indiana’s fastest-growing roofing companies. Known for his transparency, community focus, and marketing chops, Aaron shares the real growth hacks that helped him triple his company’s size in just a few years.

From using SOPs without an in-house team to overcoming the dreaded $15M revenue plateau, Aaron opens up about the behind-the-scenes challenges of scaling a roofing business. He also breaks down the early marketing moves that worked — including how he leveraged social media, built key realtor relationships, and used simple text blasts to drive leads and momentum.

If you're looking for real-world strategies from a roofer who's been in the trenches, this episode is packed with insights you won’t want to miss!

About:

Aaron Christy, owner of Indy Roof & Restoration, began the business in 2018. Our company continues to lead the way in demonstrating exactly how roofing services should be performed. We place a huge emphasis on ensuring our customers are well educated and informed throughout every step of the process.

From communicating with most insurance companies and being trusted by real estate agents and residential and commercial customers throughout our wide Indiana service areas, you can always rest easy knowing you’ve picked the right roofing team for the job.

Timestamps:

[00:00 - 01:08] - Intro

[01:09 - 04:57] - Aaron’s Entrepreneurial Journey

[04:58 - 05:59] - Biggest Hurdles When Growing Your Company

[06:00 - 08:54] - What is SOP?

[08:55 - 11:48] - Tripling in Size with No In-House SOP Team

[11:49 - 15:34] - The $15M Wall: Why Growth Slows and Where to Focus Next

[15:35 - 24:05] - Using Social Media to Launch

[24:06 - 27:25] - AI And Company Rating

[27:26 - 31:02] - Roofing Industry Trends Worth Following

[31:03 - 31:30] - Word From Our Sponsor

[31:31 - 36:55] - Lightning Round

[36:56 - 46:10] - Episode Wrap Up & Key Takeaways

Listen to the episode below:

Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272

Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s

Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10

Resources:

Indy Roof & Restoration:https://indyroofandrestoration.com/

LinkedIn:https://www.linkedin.com/in/aaronchristy/

RoofingSites: https://www.roofingsites.com/

Ultimate Website Checklist - https://www.roofingsites.com/website-checklist

Let us help - https://www.roofingsites.com/schedule/

Connect with us!

LinkedIn: https://www.linkedin.com/company/roofingsites/

September State of Marketing for Roofers With Chris - Roofer Growth Hacks - Season 4 Episode 3

Wed, 17 Sep 2025 05:45:00 -0500

Welcome to Roofer Growth Hacks by RoofingSites.com. In this episode, Chris Hunter breaks down how AI search (AEO/IEO/“answer engines”), Google Gemini’s newest upgrades, and smarter content distribution are changing how roofing companies get found and chosen.

From AI-generated video/image tools (“Veo 3” video, “Nano Banana” image) to FAQs, schema, and local backlinks, Chris shows exactly how to widen your footprint so ChatGPT, Gemini, Perplexity & Google consistently surface your brand before competitors.

Chris shares why diversified content (YouTube, podcast platforms, social, Google Business Profile) and on-site FAQs are fueling AI results—plus why adding robust schema and local citations (BBB, Chamber, associations) can tip the scales in your market. If you’re serious about being the roofer AI recommends first, this episode is for you.

If you’re serious about growing your roofing business and mastering modern website strategy, this episode is for you!

About:

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00] Introduction to Roofer Growth Hacks [01:15] Google Gemini's Latest Features [03:45] AI in Cost-Effective Marketing Content [06:30] Importance of AI Search Optimization [09:00] Preparing for Siri's Voice Search Advancements [12:00] Closing Remarks and Call to Action

[00:00 - 00:26] - Intro

[00:27 - 02:36] - Google Gemini's Latest Features

[02:37 - 03:30] - Google Nano Banana

[03:31 - 12:15] - Importance of AI Search Optimization

[12:16 - 17:30] - Preparing for Siri's Voice Search Advancements (Apple)

[17:30 - 19:14] - Episode Wrap Up

Listen to the episode below:

Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272

Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s

Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10

Resources:

RoofingSites: https://www.roofingsites.com/

Ultimate Website Checklist - https://www.roofingsites.com/website-checklist

Let us help - https://www.roofingsites.com/schedule/

Connect with us!

LinkedIn: https://www.linkedin.com/company/roofingsites/

Systems vs. Discipline: The Real Breakthrough for Roofing Owners with Jason Todd - Roofer Growth Hacks - Season 4 Episode 2

Tue, 09 Sep 2025 11:51:43 -0500

Welcome to Roofer Growth Hacks by RoofingSites.com. In this episode Chris Hunter interviews Jason Todd, founder and CEO of Thinker Ventures. They discuss Jason's entrepreneurial journey, the role of Thinker Ventures in helping businesses grow, and the common challenges faced by small businesses.

Jason emphasizes the importance of discipline over systems in business management and shares insights on how to implement effective strategies for growth and exit planning.

The conversation also touches on the use of AI in business operations and the significance of reflection and outside perspectives in achieving success.

If you’re serious about growing your roofing business and mastering modern website strategy, this episode is for you!

About:

High-growth teams hire Jason Todd to shape business strategy, technology, and communications. With 20+ years of experience, he has founded and exited four companies, written over one million lines of code, advised hundreds of organizations, built brands worth $300M+, and negotiated with billion-dollar corporations.

He helps leaders and teams through:

Business Advising – multi-disciplinary mentoring for faster growth
On-Demand CTO/CIO – expert tech guidance without full-time overhead
Sprints & Short Contracts – 90-day growth and accountability sprints
Advisory Boards – strategic leadership and connections to funding

Todd’s track record spans startups to $1B enterprises—driving systems integration, ecosystem development, brand strategy, and software innovation. He’s also a community builder, having hosted 500+ hours of live streams, podcasts, and startup events.

Find more at www.TheRealJTodd.com

Timestamps:

[00:00 - 00:48] Intro

[00:49 - 01:45] Who is Jason Todd?

[01:46 - 04:20] The Role of Thinker Ventures in Business Growth

[04:21 - 06:31] Common issues: founder cap; discipline + team to scale

[06:32 - 14:53] Lead Handling, Outside Eyes & Pricing Turnaround

[14:54 - 20:17] Systems vs. Disciplines in Business

[20:18 - 23:05] The Role of AI in Business Operations

[23:06 - 29:30] Understanding AI Agents and Their Limitations

[29:31 - 29:47] Sponsor AD

[29:48 - 41:24] Lightning Round (Rapid Fire Questions)

[41:25 - 42:43] How Can You Find Jason?

[42:44 - 50:20] Episode Wrap Up & Key Takeaways

Listen to the episode below:

Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272

Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s

Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10

Resources:

Jason Todd's Website: www.TheRealJTodd.com
Thinker Ventures Website: https://thinkerventures.com/the-thinker-story/

RoofingSites: https://www.roofingsites.com/

Let us help - https://www.roofingsites.com/schedule/

Connect with us!

LinkedIn: https://www.linkedin.com/company/roofingsites/

How to Build a High-Converting Roofing Website With Chris - Roofer Growth Hacks - Season 4 Episode 1

Wed, 27 Aug 2025 06:48:09 -0500

Welcome to Roofer Growth Hacks by RoofingSites.com. In this first episode in Season 4, Chris Hunter dives into how to build a high-converting roofing website that turns visitors into booked inspections. From Story brand messaging and the 3-second “grunt test” to mobile-first design and the five-page structure that wins local intent, Chris shows exactly what roofing companies must do to boost calls and close more jobs—without wasting ad spend.

Chris Hunter explains why platform choice (hello, WordPress), page architecture (Home, About, Services + City Pages, Locations, Contact), and on-page trust signals matter more than ever. You’ll also learn how FAQs and competitor analysis reveal gaps you can fix fast for better visibility and conversion.

If you’re serious about growing your roofing business and mastering modern website strategy, this episode is for you!

About:

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 00:55] - Intro

[00:56 - 05:40] - Understanding High Conversion Websites

[05:41 - 08:58] - The 4R Pillar System for Marketing

[08:59 - 20:52] - Building a High Conversion Website

[20:53 - 33:58] - Key Elements of a High Conversion Website

[33:59 - 34:56] - Tips and Tricks for Website Optimization

[34:57 - 35:56] - Website Speed and Optimization

[35:57 - 38:24] - The Importance of Tracking and Testing

[38:25 - 40:22] - A/B Testing for Better Conversions

[40:23 - 41:44] - Making Contact Easy for Customers

[41:45 - 43:40] - Revamping Your Website

[43:41 - 45:37] - Utilizing AI and Chatbots

[45:38 - 46:36] -Self-Service Options for Customers

[46:37 - 48:04] - Standing Out in the Market

[48:05 - 1:06:21] - Live Website Review

[01:06:22 - 01:10:12] - Episode Wrap Up & Key Takeaways

Listen to the episode below:

Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272

Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s

Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10

Resources:

RoofingSites: https://www.roofingsites.com/

Ultimate Website Checklist - https://www.roofingsites.com/website-checklist

Let us help - https://www.roofingsites.com/schedule/

Connect with us!

LinkedIn: https://www.linkedin.com/company/roofingsites/

Roofer Growth Hacks - Season 3 Episode 22 - August State of Marketing For Roofers & Season Wrap Up W/ Chris

Wed, 13 Aug 2025 07:14:26 -0500

Welcome to Roofer Growth Hacks by RoofingSites.com.In this solo episode, Chris Hunter dives into how AI is reshaping online search and what roofing companies must do to stay ahead. From the continued dominance of Google to the rise of ChatGPT and Bing, Chris explains why diversifying your online presence and reviews is critical.

He also breaks down Google’s E-E-A-T principles—expertise, experience, authority, and trustworthiness—and how they still impact your rankings in the AI-driven search world. Plus, learn how to use FAQs and competitive analysis to optimize your website for better visibility.

If you’re serious about growing your roofing business and mastering modern marketing strategies, this episode is for you!

About:

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 01:20] - Intro

[01:21 - 02:30] - The New ChatGPT 5

[02:31 - 04:54] - What Can You Do With ChatGPT 5?

[04:55 - 09:42] - Turn the Slow Season Into a Sales Season

[09:43 - 12:09] - Are You Answering Every Call?

[12:10 - 13:37] - How Fast Are You Sending Roofing Estimates?

[13:38 - 15:05] - Stop Chasing Leads—Fix Your Sales Process

[15:06 - 17:06] - Own the Search Results of the Future

[17:07 - 25:53] - Where Are Homeowners Searching for You?

[25:54 - 29:27] - E-E-A-T principles—expertise, experience, authority, and trustworthiness

[29:28 - 30:48] - Episode Wrap Up & Key Takeaways

Resources:

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 3 Episode 21 - Why 87% of Roofing Companies Struggle to Scale (And How to Fix It) with Chris

Fri, 01 Aug 2025 13:14:57 -0500

Welcome to the latest episode of Roofer Growth Hacks, hosted by RoofingSites.com

In this solo episode, Chris Hunter dives deep into one of the biggest issues plaguing roofing companies today: how to grow without burning out or breaking the business.

After speaking with thousands of roofers across the country, one pattern keeps repeating—companies relying on hustle, referrals, and word of mouth. While that might get you started, it won’t take you to 7 figures.

To scale sustainably, you don’t need more grit—you need systems.

Tune in as Chris breaks down the Core Four Systems that separate the roofing companies that grow fast from the ones that stay stuck: Marketing, Sales, Operations, and HR. He walks you through the common growth ceilings roofers hit and shares how to break through using simple but powerful frameworks you can implement immediately.

If you’re ready for predictable, scalable growth—this episode is for you.

About:

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 01:40] - Intro

[01:41 - 02:25] - 4R Roofing Systems

[02:26 - 03:01] - Reputation Pillar

[03:02 - 03:55] - Reach Pillar

[03:56 - 04:45] - Resell Pillar

[04:46 - 06:38] - Referral Pillar

[06:39 - 09:04] - The Importance of Sales System

[09:05 - 11:50] - Appointment Follow-up System

[11:51 - 12:57] - The importance of System operations

[12:58 - 14:31] - Taking a Closer Look at Your Tech Stack

[14:32 - 19:56] - HR Hiring System

[19:47 - 21:21] - Scorecards and KPIs

[21:22 - 24:52] - Retention and Culture

[24:53 - 25:53] - Episode Wrap Up & Key Takeaways

Resources:

RoofingSites: https://www.roofingsites.com/

Connect with Us!

🎧 Spotify: https://bit.ly/RoofingSites-Spotify
🎙️ Podbean: https://roofergrowthhacks.podbean.com/
📺 YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
📘 Facebook: https://www.facebook.com/roofingsites
📸 Instagram: https://www.instagram.com/roofingsites/

Roofer Growth Hacks - Season 3 Episode 20 - Branding & Marketing In The Age Of AI With Chris

Tue, 22 Jul 2025 13:39:08 -0500

Welcome to the latest episode of Roofer Growth Hacks, hosted by RoofingSites.com “Branding & Marketing In The Age Of AI.” In this episode, Chris Hunter kicks off a deep-dive panel with AI marketing experts to explore how roofers and small business owners can start using AI to build real brand assets. From understanding your ideal customer to generating messaging that actually resonates, Jen shares how she uses tools like Perplexity and ChatGPT to craft audience-driven brand strategies.

We cover where to start (hint: it’s all about the feelings your audience wants to have), how to use AI tools without losing your voice, and how this process can turn months of branding work into a few hours of focused creativity.

Tune in for actionable branding insights powered by AI, and learn how to move past version zero of your brand.

About:

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 00:22] - Intro

[00:23 - 04:18] - How Should Businesses Use AI For Branding?

[04:19 - 11:58] - Can AI Really Sound Like Your Brand?

[11:59 - 20:04] - Using AI Videos In Marketing

[20:05 - 26:42] - Brand Training for AI, Simplified

[26:43 - 27:00] - Sponsor AD

[27:01 - 27:43] - Brand Training for AI, Simplified (PART 2)

[27:44 - 31:25] - AI Tools Are Turning Days of Branding into Hours

[31:26 - 34:11] - Here's Why Brand Assets Are the Real Growth Engine

[34:12 - 40:26] - Shoot on Your Phone or Simulate with AI?

[40:27 - 41:45] - Episode Wrap Up & Key Takeaways

Resources:

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 3 Episode 19 - July State of Marketing For Roofers With Chris

Tue, 15 Jul 2025 13:10:58 -0500

Welcome to the latest episode of Roofer Growth Hacks, hosted by RoofingSites.com: “July 2025 State of Marketing for Roofers.” In this episode, Chris Hunter unpacks the top marketing trends and industry shifts roofing contractors need to know this summer.

From analyzing your Q2 wins to preparing for hurricane season, Chris shares strategic insights on where to double down, what to cut, and how to adapt to the growing influence of AI in search. Plus, we dive into the critical link between marketing and sales—especially your intake process—and what happens when storms bring in thousands of leads overnight.

Tune in for practical strategies to keep your marketing lean, responsive, and ready for anything this quarter throws your way.

About:

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 01:10] - Intro

[01:11 - 03:11] - New Quarter, New Marketing?

[03:12 - 04:55] - Start With Google!

[04:56 - 07:17] - What Worked in Q2, And What Should Go?

[07:18 - 14:47] - AI Search Is Rising - Are You Ready?

[14:48 - 15:21] - Great Marketing Is Useless Without a Solid Sales System

[15:22 - 18:28] - How to Stay Visible and Prepared When Hurricanes Strike

[18:29 - 19:44] - Episode Wrap Up & Key Takeaways

Resources:

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 3 Episode 18 - The Ultimate Guide To Google Ads for Roofers w/ Chris

Mon, 07 Jul 2025 11:32:16 -0500

In this power-packed episode, we break down how roofing companies can win big with Google Ads — a tactical guide to maximizing ROI, building online reputation, and turning clicks into quality leads.

We’re joined by Chris Hunter, Chief Marketing Officer of RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers. Chris brings decades of experience helping roofing contractors grow smarter using his 4R Roofing Marketing System.

This episode walks you through everything from setting up your first campaign to understanding key ad mechanics, optimizing landing pages, and using AI tools to boost efficiency. You’ll also discover how to turn missed leads into booked jobs through smart follow-up systems — and how to avoid the most common (and expensive) ad mistakes roofers make.

Whether you're new to Google Ads or want to squeeze more ROI out of your current campaigns, this episode is your ultimate blueprint.

About:

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 04:15] – Intro: Why Google Ads Matter for Roofers

[04:16 - 10:57] – The 4R Roofing Marketing System Overview

[10:58 - 17:07] – What Google Ads Can Do for Your Business

[17:08 - 20:29] – Understanding Google Ads Mechanics

[20:30 - 27:11] – Creating High-Converting Campaigns

[27:12 - 29:35] – Landing Pages That Actually Convert

[29:36 - 33:52] – Mobile Optimization for Roofing Leads

[33:53 - 39:05] – Metrics That Matter: What to Track & Why

[39:06 - 41:58] – Common Mistakes That Burn Ad Spend

[41:59 - 46:47] – Setting an Effective Ad Budget

[46:48 - 51:37] – Why Follow-Up is the Secret Weapon

[51:38 - 55:50] – Tactical Tips for Better Google Ads Results

[55:51 - 59:00] – Final Thoughts, Resources & Next Steps

Resources:

RoofingSites: https://www.roofingsites.com/

Free Social Media Workbook: https://roofingsites.com/workbook

Free Book Download: https://go.roofingsites.com/

Schedule a Strategy Call: https://roofingsites.com/schedule

Free AI SEO Course: http://roofingsites.com/roofer-ai-seo

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 3 Episode 17 - The AI-Powered Social Strategy for Roofers With Chris

Fri, 27 Jun 2025 09:50:58 -0500

In this power-packed episode, we break down The AI-Powered Social Strategy for Roofers —a comprehensive guide to building trust, increasing visibility, and staying top-of-mind using the platforms your customers actually use.

We’re joined by Chris Hunter, Chief Marketing Officer of RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers. Chris brings decades of experience helping roofing contractors grow smarter using his 4R Roofing Marketing System.

This episode dives deep into how social media fits into the entire marketing ecosystem—and why most roofing companies misunderstand its purpose. Learn how to stop treating social like a lead-gen shortcut and start using it as a long-term brand asset that powers reputation, reach, resell, and referrals.

Chris walks through exact daily, weekly, and monthly content strategies, explains how to batch and automate with AI tools like ChatGPT and Claude, and shares the prompts his agency uses to create high-converting posts in minutes. You’ll also discover why being “the choice” instead of “a choice” can change your business forever.

Stick around to the end to access 33 free ChatGPT prompts, the AI Social Workbook, and a free copy of Chris’s book to jumpstart your social media strategy today.

About:

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 03:14] – Intro: Who is Chris Hunter and why social media matters

[03:15 - 05:34] – The #1 misunderstanding roofers have about social media

[05:35 - 08:51] – The 4R Roofing Marketing System: Reputation, Reach, Resell, Referral

[08:52 - 13:10] – How social media supports all four marketing pillars

[13:11 - 16:08] – What to post daily: job site photos, short-form videos, polls

[16:09 - 19:45] – Weekly content: reviews, stories, blog shares, crew highlights

[19:46 - 21:50] – Monthly posts: case studies, sponsorships, offers & community updates

[21:51 - 25:07] – Staying consistent: Why most social accounts fail

[25:08 - 30:00] – Using ChatGPT & Custom GPTs for faster content creation
[30:01 - 35:33] – Deep research tools: Claude, Perplexity, and more
[35:34 - 38:39] – How to personalize AI for your brand + ChatGPT walkthrough
[38:40 - 45:50] – 33 AI social prompts for roofing content (project, people, tips & more)
[45:51 - 50:42] – Promos, testimonials, community content & how to present offers
[50:43 - 54:10] – Creating effective video scripts with ChatGPT prompts
[54:11 - 57:02] – Final tips, resources, and how to get the free playbook and book
[57:03 - 59:04] – Episode wrap-up and next steps

Resources:

RoofingSites: https://www.roofingsites.com/

Free Social Media Workbook: https://roofingsites.com/workbook
Free Book Download: https://go.roofingsites.com/

Schedule a Strategy Call: https://roofingsites.com/schedule

Free AI SEO Course: http://roofingsites.com/roofer-ai-seo

Connect with us!

YouTube: / @roofingsites

Facebook: / roofingsites

Instagram: / roofingsites

Roofer Growth Hacks - Season 3 Episode 16 - Roofing Insights: How Podcasting Can 10x Your Local Brand with Megan Ellsworth

Fri, 20 Jun 2025 10:02:30 -0500

Welcome to Roofer Growth Hacks! In this episode, I sit down with Megan Ellsworth from RoofersCoffeeShop, a creative force in the roofing industry helping contractors grow through content and community-driven marketing.

Megan shares fresh insights on how roofers can stand out by telling their story, building local connections, and creating engaging content that drives trust and visibility.

We dive into practical growth hacks any roofing contractor can use to boost their brand, connect with their audience, and grow smarter in a crowded market.

Tune in for actionable strategies and inspiration to take your roofing business to the next level!

About:

Megan Ellsworth has grown up in the roofing industry, she is a child of marketing and getting her hands dirty on site. Growing up with Heidi J. Ellsworth as one's mom, it would be hard to not fall into roofing somehow. As the podcast producer for The Coffee Shops™, Megan handles all these audio and recordings. If you have ever recorded a podcast for The Coffee Shops™, then you have met her.

She is a full time musician and leads her own band, ELLSWORTH. She recently graduated from the University of Colorado at Denver with a double major in Music Business and Songwriting. This young woman is one to watch both in the music and roofing industries. Catch her and her infectious smile at the FRSA or IRE tradeshows this summer.

Timestamps:

[00:00 - 01:06] - Intro

[01:07 - 05:48] - Megan’s Entrepreneurial Journey

[05:49 - 08:50] - Roofers Building Community Through Podcasts

[08:51 - 13:30] - How Can Roofers Start Sharing Their Stories?

[13:31 - 15:46] - Smart Content Ideas for Roofing Podcasts

[15:47 - 17:39] - Can Roofers Build Community with a Podcast?

[17:40 - 19:20] - Common Mistakes Roofers Make When Starting a Podcast?

[19:21 - 22:25] - Future Trends In Roofing Podcast Industry

[22:26 - 27:22] - Using AI To Enhance Your Podcasts

[27:23 - 27:48] - Message From The Sponsor

[27:49 - 32:54] - Lightning Round

[32:55 - 37:42] - Episode Wrapup and Key Takeaways

Resources:

📌 Free Workshop Access: https://webinar.roofingsites.com

📘 Get Your FREE Marketing Guide: https://go.roofingsites.com

🌐 RoofingSites: https://www.roofingsites.com
https://www.rooferscoffeeshop.com/
https://www.linkedin.com/in/megan-ellsworth-ba39727b/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 3 Episode 15 - From Yellow Pages to AI Assistants (Is SEO Dead?) with John Clendenning, Laura Sutherly, Jennifer Crego, Brad Killgore & Chris Hunter

Mon, 16 Jun 2025 07:32:22 -0500

Welcome to Roofer Growth Hacks! In this episode.We are joined by four marketing experts from the seven-figure agencies world who specialize in helping businesses grow smarter with AI.

In this episode of Roofer Growth Hacks, the panel discusses the evolving landscape of SEO and marketing in the age of AI. They explore whether SEO is dead, the impact of AI on search engines, and the importance of adapting marketing strategies to stay relevant.

The conversation emphasizes the significance of brand authenticity, the role of video content, and the necessity of managing online reviews to enhance reputation. The experts share insights on future-proofing marketing strategies and the need for businesses to stay ahead in a rapidly changing environment.

Tune in for real-world AI marketing hacks and strategies from experts who’ve been there and done that.

About:

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 03:09] - Is SEO Dead? A Timeless Debate

[03:10 - 06:34] - The Impact of AI on Search and Marketing

[06:35 - 10:28] - Search Everywhere Optimization: The New SEO

[10:29 - 14:36] - The Future of Google and AI Integration

[14:37 - 16:44] - Adapting Marketing Strategies in a Changing Landscape pt1

[16:45 - 17:02] - Word from Sponsor

[17:03 - 19:38] - Adapting Marketing Strategies in a Changing Landscape pt2

[19:39 - 23:50] -The Importance of Brand and Authenticity

[23:51 - 27:56] - Leveraging Video and Content for Engagement

[27:57 - 32:51] - The Role of Reviews and Reputation in AI Search

[32:52 - 37:30] - Future-Proofing Your Marketing Strategy

[37:31 - 40:26] - Final Thoughts: Episode Wrap Up & Key Takeaways

Resources:

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 3 Episode 14 - June State of Marketing for Roofers With Chris

Sat, 07 Jun 2025 07:44:01 -0500

Welcome to Roofer Growth Hacks! In this episode, we’re diving into how roofers can future-proof their business using AI, SEO, and Local Service Ads — including a jaw-dropping 47X ROI case study that proves this system works.

We’re joined by Chris Hunter, Founder & Chief Marketing Officer of RoofingSites.com, and author of The Ultimate Guide to Digital Marketing for Roofers. With over 20 years of marketing experience and deep industry insight, Chris breaks down what’s working right now during the busiest season of the year.

You'll learn how to avoid a lead drought in August and September, how Google's AI box is reshaping local rankings, and the 3 things every roofer needs to win the game: Reputation, Expertise, and Authority.

Plus, hear how one client turned a $96K investment into $4.5M in tracked revenue and how YOU can start doing the same.

About:

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 01:11] Welcome to Roofer Growth

[01:12 - 02:17] 5 Hot Topics in June Marketing

[02:18 - 04:14] Why Ignoring Marketing Now Will Crush August

[04:15 - 06:46] How AI Is Taking Over Google Search

[06:47 - 08:27] 3 Keys to Rank in Google’s AI Box

[08:28 - 12:01] What LSA Is Doing Right & How to Dominate

[12:02 - 14:02] 47X ROI Client Case Study Breakdown

[14:03 - 16:00] AI Workshop Launch: June 19th

[16:01 - 17:17] Roofing’s #1 Problem: Missed Calls

[17:18 - 19:06] Samantha, the AI Phone Answering Tool

[19:07 - 20:59] Site Supercharger Landing Page Update

[21:00 - 22:03] Episode Wrap Up & Free Tools & Resources for Local Service Ads Success

Resources:

📌 Free Workshop Access: https://webinar.roofingsites.com

📘 Get Your FREE Marketing Guide: https://go.roofingsites.com

🌐 RoofingSites: https://www.roofingsites.com

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 3 Episode 13 - 2025 Local Service Ads Mastery for Roofers With Chris

Fri, 30 May 2025 08:35:01 -0500

Welcome to Roofer Growth Hacks! In this episode, We’re breaking down the 2025 Local Service Ads Mastery for Roofers — a powerful way to add serious revenue to your roofing business.

We’re joined by Chris Hunter, Chief Marketing Officer at RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers. With over two decades of SEO experience and as a member of NRCA, RCAT, and HARCA, Chris has helped roofing companies dominate their markets through smart digital marketing.

Today, we’ll walk you through the key pillars of a winning marketing system, starting with why your reputation is everything — and how to build it strong. If your website is outdated or your social media hasn’t been touched in years, this episode is a must-watch.

Stick around for actionable tips to get more leads, grow your sales, and position your roofing company as the local go-to expert. Plus, grab your free checklist and digital marketing guide to put these strategies into action right away.

About:

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 02:36] - Intro

[02:37 - 07:54] - Four Pillars of Marketing

[07:55 - 09:59] - Why is Google Still King for Roofers?

[10:00 - 14:50] - Areas Inside Google Search Engine

[14:51 - 20:42] - The Importance of Local Service Ads for Roofers

[20:43 - 26:48] - How to Set Up Local Service Ads

[26:49 - 28:56] - Is Your Business Showing Up When It Should?

[28:57 - 34:02] - ZIPs, Cities & 24/7: What’s the Winning Combo?

[34:03 - 36:30] - Ignore This in Local Ads and Pay the Price - Literally

[36:31 - 39:21] - How Google’s Proximity Preference Can Make or Break Your Local Ads

[39:22 - 41:40] - Budget Like a Pro

[41:41 - 50:47] - Essential General Tips & Tricks to Boost Your Business

[50:48 - 53:00] - Episode Wrap Up & Free Tools & Resources for Local Service Ads Success

Resources:

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 3 Episode 12 - AI Marketing Round Table With John Clendenning, Laura Sutherly, Jennifer Crego, Brad Killgore & Chris Hunter

Fri, 23 May 2025 05:45:00 -0500

Welcome to Roofer Growth Hacks! In this episode, We are joined by four marketing experts from the seven-figure agencies world who specialize in helping businesses grow smarter with AI.

We dive into how roofing companies can use AI to boost their marketing, streamline processes, and connect better with customers.

We explore practical AI tools, how to implement them effectively, and tips to stay ahead in the competitive roofing market. Whether you’re new to AI or looking to level up your digital strategy, this roundtable offers valuable insights to help your roofing business grow.

This episode is for roofing contractors and marketers who want actionable advice on using AI to power growth.

Tune in for real-world AI marketing hacks and strategies from experts who’ve been there and done that.

About:

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 01:49] - Intro

[01:50 - 04:55] Who Are Today’s Guests

[04:56 - 13:38] - The Best Tips To Maximize Your AI Usage

[13:39 - 15:31] - How to Make AI Content Look Human

[15:32 - 24:23] - Marketing Tips For Using AI

[24:24 - 27:21] - Using AI to Create Emotional, Custom Content That Connects

[27:22 - 27:35] - Word from Sponsor

[27:36 - 32:16] - How AI Helps the Over-50 Crowd Online

[32:17 - 34:32] - Using AI to Save Time, Train Staff, and Close More Sales

[34:33 - 37:21] - How AI Keeps Stories Alive

[37:22 - 42:42] - Don’t Fear the Bot: How AI Can Supercharge Your Business, Not Replace You

[42:43 - 45:32] - Train, Document, Repeat: The AI Way to Bulletproof Your Business

[45:33 - 50:59] - Favorite AI Tools

[51:00 - 56:24 ] - Episode Wrap Up & Key Takeaways

Resources:

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 3 Episode 11 - From $200 and a Landscaping Trailer To a 12-Acre Roofing HQ - The PRO Roofing Journey With Mellisa and James Parker

Fri, 16 May 2025 05:30:00 -0500

Welcome to Roofer Growth Hacks! In this episode, We sit down with Melissa and James Parker, owners of Pro Roofing. Since launching their company in 2017, they have built a fast-growing roofing business by implementing smart systems, staying laser-focused on leadership, and establishing a strong operational foundation.

We dive into their journey from startup to stand out, uncovering the key strategies that helped them scale quickly in a competitive market. Melissa and James share how they’ve structured their sales and back-office processes, what they’ve learned over nearly a decade in business, and how they’re thinking about big-picture growth.

If you’re a roofing contractor looking for practical insights on leadership, systems, and sustainable scaling, this one’s for you.

Tune in for real-world growth hacks and proven strategies from a roofing company that’s doing it right.

About:

Parker Roofing Options, LLC – PRO Roofing is a Florida based licensed and insured roofing company, privately owned and operated out of Tallahassee, FL. We provide residential and commercial roofing services, including roofing repairs throughout North Florida and South Georgia.

The mission of Parker Roofing Options, LLC – PRO Roofing is to provide the utmost care and devotion in providing customer service and a quality product to our customers. We work with our customers to ensure that we understand their needs and provide our services to their satisfaction. We know the roofing business, however we also know that truly satisfied customers are the backbone of this company.

Our crews are staffed by experienced, hand selected roofers, with a track-record of providing top quality workmanship. The company is licensed (CCC1333056 ) and (CCC1327425) and insured for your protection with full workman’s compensation and general liability insurance. We use quality products from top manufacturers with the best warranty protection in the industry and we stand under our roofs.

Timestamps:

[00:00 - 01:20] - Intro

[01:21 - 02:58] - Melissa’s and James’ Entrepreneurial Journey

[02:59 - 03:57] - What Made Melissa and James Jump Into the Roofing Business?

[03:58 - 06:25] - Biggest Lesson After 10 Years in Entrepreneurship

[06:26 - 07:46] - The Hardest Task of Being in Business

[07:47 - 09:10] - The Biggest Challenge in the Roofer Industry

[09:11 - 12:10] - Sales Roles and Systems in a Roofing Company Explained

[12:11 - 14:22] - What’s Your BHAG? Setting Big Hairy Audacious Goals for the Next 10 Years

[14:23 - 14:59] - Message From The Sponsor

[15:00 - 19:20] - Lightning Round

[19:21 - 20:29] - How Can Roofers Reach Melissa and James?

[20:30 - 26:18] - Episode Wrap Up & Key Takeaways

Resources:

RoofingSites: https://www.roofingsites.com/

Pro Roofing’s Website: https://roofsbypro.com/

Pro Roofing’s Facebook: https://www.facebook.com/roofsbyPRO/

Pro Roofing’s X (Twitter): https://x.com/roofsbyPRO

Pro Roofing’s Instagram: https://www.instagram.com/roofsbyPRO/

Pro Roofing’s LinkedIn: https://www.linkedin.com/in/melissa-parker-249321169/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 3 Episode 10 - Leadership Secrets Every Roofer Must Know With Dr. William Attaway

Fri, 09 May 2025 05:45:00 -0500

Welcome to Roofer Growth Hacks! In this episode, We sit down with Dr. William Attaway, founder of Catalytic Leadership and a seasoned executive coach who’s helped countless entrepreneurs scale by building strong leadership teams. As the host of the Catalytic Leadership Podcast, Dr. Attaway brings decades of experience in guiding business owners to eliminate bottlenecks and lead with clarity.

We dive into actionable growth hacks for roofing contractors, focusing on the power of leadership, long-term vision, and how to keep your business on course. Dr. Attaway shares practical strategies that roofing business owners can implement to grow smarter and build more resilient teams.

Tune in for expert insights and proven leadership strategies that will help you take control of your business and lead it to new heights!

About:

Dr. William Attaway is an Executive Coach for Catalytic Leadership, LLC, a company he founded to help leaders to INTENTIONALLY grow and thrive. For nearly 30 years, William has been coaching leaders to higher performance and greater results.

Today he helps high-performance agency owners, business leaders, entrepreneurs, and their teams to conquer challenging situations & maximize potential with Clear-Minded Focus, Calmness, and Confidence. As the host of the Catalytic Leadership Podcast, William interviews leaders from a variety of disciplines to help entrepreneurs, agency owners, and leaders learn how to succeed and thrive.

Timestamps:

[00:00 - 01:53] - Intro

[01:54 - 02:46] - Who is Dr. Williams Attaway?

[02:47 - 04:45] - Inside Dr. Williams’ Coaching

[04:46 - 05:54] - How Can We Train People To Become Leaders?

[05:55 - 09:16] - How Do You Start Leading Yourself?

[09:17 - 12:51] - Why is Scheduling so Important?

[12:52 - 15:20] - How Do You Define the Future of Your Business

[15:21 - 18:18] - What to Do When the Long-Term Plan Slips

[18:19 - 21:43] - How to Start a Difficult Conversation

[21:44 - 23:25] - You're the Leader—But You're Underperforming. Now What?

[23:26 - 24:59] - Common Leadership Mistakes

[25:00 - 29:21] - How Can AI Help You Become a Better Leader?

[29:22 - 29:50] - Word From Sponsor

[29:51 - 33:13] - Lightning Round

[33:14 - 39:03] - Episode Wrapup and Key Takeaways

Resources:

Catalytic Leadership Website: https://catalyticleadership.net/

Dr. William Attaway’s LinkedIn: https://www.linkedin.com/in/williamattaway/

Catalytic Leadership Podcast: https://www.youtube.com/@catalyticleadership

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 3 Episode 9 - The 2025 Guide to Ranking on Google Maps For Roofers With Chris Hunter

Fri, 02 May 2025 05:19:38 -0500

Welcome to Roofer Growth Hacks! In this episode, we break down the 2025 Guide to Ranking on Google Maps for Roofers—a must-know strategy for any roofing contractor looking to dominate local search.

We are joined by Chris Hunter, Chief Marketing Officer of RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers. As a proud member of the NRCA, RCAT, and HARCA.

We’ve spent years helping roofing businesses grow through proven digital strategies—and today, we’re talking all things Google Maps SEO.

We’ll dive into the exact steps you need to take to boost your visibility on Google Maps, get more qualified leads, and position your roofing business as the go-to expert in your area. Plus, stick around till the end to get a free download of my digital marketing guide for roofers.

Tune in for tactical insights, actionable tips, and step-by-step guidance that will help you rise to the top of local search in 2025 and beyond.

About:

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 02:53] - Intro

[02:54 - 04:48] - Problems in the Roofer Industry

[04:49 - 08:37] - The Four Pillar Strategy System

[08:38 - 11:10] - From Yellow Pages to Google

[11:11 - 18:50] - Why Roofers Must Stop Chasing Clicks and Start Dominating Google

[18:51 - 21:34] - How to Dominate Google Maps?

[21:35 - 31:52] - E-E-A-T Your Way to the Top

[31:53 - 38:57] - The Visual Map That Explains Google Rankings

[38:58 - 42:13] - The Secret Sauce to Ranking: Quality Links + Perfect Citations

[42:14 - 45:50] - Link Local, Rank Higher

[45:51 - 48:02] - From Conversations to Conversions: Turn Local Interviews into SEO Wins

[48:03 - 52:21] - Topical Authority Simplified

[52:22 - 55:13] - Train ChatGPT for Your Brand

[55:14 - 58:51] - Episode Wrapup and Key Takeaways

Resources:

RoofingSites: https://www.roofingsites.com/

Free AI SEO Course: http://roofingsites.com/roofer-ai-seo

Free Book Download: https://go.roofingsites.com/

Schedule a Call With Us: https://roofingsites.com/schedule/

Free Marketing Assessment & Workbook: https://roofingsites.com/workbook/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 3 Episode 8 - The May State of Marketing for Roofers With Chris

Fri, 25 Apr 2025 06:02:44 -0500

Welcome to Roofer Growth Hacks! In this episode, We are diving into the May State of Marketing for Roofers, a special edition focused on the latest trends and changes in the roofing marketing landscape. Hosted by Chris Hunter, founder of RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers, we’ll explore the critical shifts that roofing contractors need to watch out for.

We’ll share actionable insights on what’s changing in the industry, the marketing strategies that are working, and what roofing businesses can expect moving forward. If you're looking to stay ahead of the curve and grow your business with creative marketing tactics, this episode is packed with expert advice to help you navigate the evolving roofing marketing world.

Tune in for essential tips and growth hacks that will keep you on top of your game!

About:

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:
[00:00 - 01:10] - Intro

[01:11 - 03:05] - Work Smarter, Not Harder: Block Time & Let AI Handle the Calls

[03:06 - 05:02] - Reporting Made Easy: Let AI Tell You What Matters

[05:03 - 06:12] - AI Is the Next Big Shift—Are You Ready?

[06:13 - 07:16] - Cost Surge Alert

[07:17 - 10:56] - Maximize Operations with AI

[10:57 - 12:03] - Episode Wrapup and Key Takeaways

Resources:

RoofingSites: https://www.roofingsites.com/

Free AI SEO Course: http://roofingsites.com/roofer-ai-seo

Free Book Download: https://go.roofingsites.com/

Schedule a Call With Us: https://roofingsites.com/schedule/

Free Marketing Assessment & Workbook: https://roofingsites.com/workbook/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 3 Episode 7 - AI Experts Panel With Jonathan Mast, John Clendenning, Laura Sutherly, Jennifer Crego, Brad Killgore & Chris Hunter

Fri, 18 Apr 2025 05:45:21 -0500

Welcome to Roofer Growth Hacks! In this episode, we’re sharing insights from our recent experience on an AI Experts Panel, where we explored how AI is reshaping the roofing industry.

From marketing to sales operations, and even HR and admin, we discuss how AI can help streamline processes and drive growth. Whether you're looking to optimize your business operations or enhance efficiency, this episode is packed with growth hacks and expert strategies.

Tune in for actionable insights on how AI can elevate your roofing business and help you stay ahead of the competition!

About:

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 00:54] - Intro

[00:55 - 01:17] - Panel Intro

[01:17 - 01:40] - Brad Intro

[01:41 - 02:04] - John Intro

[02:05 - 02:18] - Chris Intro

[02:19 - 02:49] - Laura Intro

[02:50 - 03:29] - Jennifer Intro

[03:30 - 07:51] - How Is AI Reshaping Digital Marketing Landscapes in Different Industries?

[07:52 - 10:28] - Smarter Client Segmentation with AI

[10:29 - 11:30] - Using AI to Tailor Marketing to Every Farmer’s Needs

[11:31 - 14:43] - How AI Is Revolutionizing Local SEO and Ad Targeting for Local Businesses

[14:44 - 17:20] - How Can AI Transform Campaign Analytics

[17:21 - 18:56] - Using Analytics to Improve Voice AI Performance

[18:57 - 22:29] - Using AI to Deliver Timely, Seasonal Content That Resonates

[22:30 - 24:16] - AI in Esthetics: Help or Hurdle?

[24:17 - 28:13] - Using AI to Uncover Trends and Unlock Growth

[28:14 - 33:36] - How Can AI Help Manage Reviews and Boost Online Reputation?

[33:37 - 35:04] - Using AI to Discover Market Trends and Opportunities

[36:05 - 40:29] - AI-Driven Success Stories

[40:30 - 43:58] - How Combining Skill and Technology Elevates Results

[43:59 - 48:49] - AI Pitfalls: What to Watch Out For

[48:50 - 50:43] - How to Train AI to Reflect Your Brand's Voice

[50:44 - 53:16] - Key Gotchas Roofers Should Watch for in Marketing Automation

[53:17 - 56:24] - AI in Farming: Caution and Consideration

[56:25 - 59:22] - AI Trends to Watch in 2025

[59:23 - 01:01:57] - AI Trends and Strategies Roofers Should Watch in 2025

[01:01:58 - 01:04:27] - More AI Trends To Watch Out in Different Industries

[01:04:28 - 01:05:20] - AI Gotchas: What to Watch Out For

[01:05:21 - 01:07:37] - Opportunities for AI in Roofers’ Marketing

[01:07:38 - 01:08:43] - Using AI In The Smartest Way Possible

[01:08:44 - 01:14:03] -Episode Wrap-Up & Biggest Takeaways

Resources:

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 3 Episode 6 - State of Sales for Roofers with Ryan Groth

Fri, 11 Apr 2025 06:36:08 -0500

Welcome to Roofer Growth Hacks! In this episode, I sit down with Ryan Groth, founder of Sales Transformation Group and a former professional baseball player turned sales expert. Ryan has helped over 500 roofing businesses grow through his innovative sales systems.

We dive into actionable growth hacks for roofing contractors, focusing on how to build a high-performing sales team and optimize your sales process. Ryan shares his expertise in sales transformation, offering valuable insights to help you overcome growth challenges and elevate your roofing business. Tune in for expert tips and proven strategies to take your sales to the next level!

About:

Ryan is a former professional baseball player who got into sales in the construction industry after his career in baseball ended.

Growing up, his parents owned a construction company and he saw the pains that they went through due to not having a predictable, consistent sales system in place.

Today Ryan has helped transform over 500+ contracting, trades, and building materials businesses through the sales transformation model.
Timestamps:

[00:00 - 00:57] - Intro

[00:58 - 04:40] - One Year Later: What’s Really Happening in Roofing Sales?

[04:41 - 09:14] - What Does a Successful Commercial Sales Team Look Like?

[09:15 - 14:45] - Leveraging Tech for Targeted Outbound Prospecting in the Roofing Industry

[14:46 - 15:05] - Word From Sponsor

[15:06 - 18:13] - Sales Struggles: Why Are Sales Down Across the Board in Q1?

[18:14 - 20:04] - How Can Small Roofers Compete with Big Players and Private Equity?

[20:05 - 21:57] - The Current State of Marketing and Sales: What’s Really Going On?

[21:58 - 24:24] - Can Technology Help You Understand What Your Salespeople Are Saying?

[24:25 - 25:11] - What Else is Shaping the State of Sales for Roofers?

[25:12 - 26:47] - How Often Should You Be Coaching and Reviewing KPIs with Your Sales Team?

[26:48 - 28:26] - How Does an Athlete Player Become a Sales Coach?

[28:26 - 32:13] - Episode Wrap-Up & Biggest Takeaways

Resources:

RoofingSites: https://www.roofingsites.com/

Sales Transformation Group: https://www.salestransformationgroup.com/

Ryan Groth’s LinkedIn: https://www.linkedin.com/in/grothryan/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 3 Episode 5 - April State of Marketing For Roofers With Chris Hunter

Fri, 04 Apr 2025 05:30:00 -0500

Welcome to the latest episode of Roofer Growth Hacks, hosted by RoofingSites.com! In this episode, Chris Hunter breaks down the ever-changing landscape of roofing marketing in 2025. With AI revolutionizing the industry and digital marketing evolving faster than ever, it’s crucial to stay ahead. We’ll cover what’s working, what’s not, and how you can leverage the latest strategies to drive more leads and close more sales.

Stay informed, stay competitive, and take your roofing business to the next level!

About:

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 00:27] - Intro

[00:28 - 03:37] - April 2025 Roofing SEO Update: The New Formula for Ranking on Google

[03:38 - 07:27] - AI in Marketing: Is It Replacing You or Helping You Grow?

[07:28 - 13:44] - Maximizing Local Service Ads: The Key to More Roofing Leads in 2025

[13:45 - 16:13] - Ryan Groth’s Sales Secrets

[16:14 - 18:47] - Google Maps Ranking Secrets for Roofers—Workshop Live on April 17th!

[18:48 - 20:11] - Episode Wrap-Up & Biggest Takeaways

Resources:

RoofingSites: https://www.roofingsites.com/

Free AI SEO Course: http://roofingsites.com/roofer-ai-seo

Free Book Download: https://go.roofingsites.com/

Schedule a Call With Us: https://roofingsites.com/schedule/

Free Marketing Assessment & Workbook: https://roofingsites.com/workbook/

Connect with us!

Podbean: https://roofergrowthhacks.podbean.com

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Instagram: https://www.instagram.com/roofingsites

Roofer Growth Hacks - Season 3 Episode 4 - The NEW 2025 SEO Formula for Roofers with Chris

Fri, 28 Mar 2025 07:07:37 -0500

Welcome to the latest episode of Roofer Growth Hacks. In this episode, Chris Hunter will walk you through the NEW 2025 SEO Formula for Roofers. He’s diving deep into the brand-new 2025 SEO formula built specifically for roofers who are ready to grow, dominate local search, and drive serious leads.

Whether you’ve been in business for decades or you’re the new kid on the block, you’ve probably noticed the digital marketing game has shifted.

If you’ve been asking yourself, “Why can’t I keep up with these newer, more agile roofing companies?” – this one’s for you.

Chris breaks down exactly how to win on Google in 2025, including the latest updates, ranking factors, and real-world tactics we use to help roofing companies double in size.

Plus, Chris will show you how our 4R Roofing Marketing System gives you a solid, evergreen strategy no matter how fast things change online.

If you’re tired of chasing tactics and ready to build a system that gets results, hit play and let’s go.

About:

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 01:02] - Intro

[01:03 - 02:27] - Why SEO Still Matters in 2025

[02:28 - 03:54] - The Real Problem in Roofing Marketing

[03:55 - 05:08] - Tactics vs Strategy: The Common Mistake

[05:09 - 07:07] - The 4R Roofing Marketing System Explained

[07:08 - 08:06] - From Yellow Pages to Smartphones

[08:07 - 09:33] - Proven SEO Strategies That Work

[09:34 - 11:01] - Why Google Is Still the #1 Sales Driver

[11:02 - 13:20] - Where to Focus on Google

[13:21 - 16:24] - The Power of the Google 3-Pack

[16:25 - 19:18] - Understanding Google’s EEAT Framework

[19:19 - 22:24] - What Great SEO websites Have in Common

[22:25 - 29:22] - The Ideal Website & SEO Structure

[29:23 - 36:33] - Top 10 Ranking Factors for the Google 3-Pack

[36:34 - 43:12] - Top Ranking Factors for Local Organic SEO

[43:13 - 46:22] - The Rise of AI & The Future of SEO

[46:23 - 49:08] - Staying Ahead with AI and SEO Best Practices

[49:09 - 51:38] - Final Advice & Free Resources

[51:39 - 52:27] - Episode Wrap-Up

Resources:

RoofingSites: https://www.roofingsites.com/

Free AI SEO Course: http://roofingsites.com/roofer-ai-seo

Free Book Download: https://go.roofingsites.com/

Schedule a Call With Us: https://roofingsites.com/schedule/

Free Marketing Assessment & Workbook: https://roofingsites.com/workbook/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

If this episode gave you value, please take a second to rate, follow, and leave a review. It helps us reach more roofers like you who are ready to scale with a plan. And don’t forget to share it with someone in the industry who needs to hear this!

Roofer Growth Hacks - Season 3 Episode 3 - State of Recruiting for Roofers with Paul Sanneman

Fri, 21 Mar 2025 05:30:00 -0500

Welcome to Roofer Growth Hacks! In this episode, we sit down with Paul Sanneman, CEO of Contractor Staffing Source, a recruiting expert specializing in the contracting industry. With years of experience helping businesses find top-tier talent, Paul has developed key strategies that have transformed recruitment in the roofing sector.

We dive into actionable growth hacks designed to help roofing contractors attract and retain the best employees, overcome recruiting challenges, and build high-performing teams. Paul shares insights on effective recruiting practices, how to stand out as an employer, and how to scale your workforce to meet business demands.

Tune in for expert tips and proven strategies that will help you streamline your hiring process, boost your recruitment efforts, and scale your roofing business with the right team in place.

Tune in for expert tips and proven strategies that will take your roofing business to the next level

About:

With over 40 years of experience, Paul has created several business coaching companies and consulted more than 400 construction companies. Contractor Staffing Source is the product of this experience and his most profound inspiration, as well as a solution to the most common issue his clients face; finding good people.

Paul’s dedication to working with residential contractors stems from his belief that they are the most exciting and ethical business owners. He is passionate about helping them build successful teams so they can make more money in less time and have more FUN.

Paul holds a Bachelor’s Degree in Political Science and a Master’s Degree in Education. He studied metaphysics as a post graduate and has facilitated and attended numerous seminars in personal growth and business success over the years. Check out Paul’s latest album with the Beach Road Band, Mostly for Kids.

Timestamps:

[00:00 - 00:47] - Intro

[00:48 - 05:20] - The State of Recruiting in Contracting: What You Need to Know

[05:21 - 10:07] - Attracting Top Talent: Your Business Image Speaks Volumes

[10:08 - 12:37] - It’s Hiring Time—Here’s Your Next Move

[12:38 - 16:00] - Industry Trends: How Private Equity is Changing the Game

[16:01 - 21:19] - Should Politics Matter in Business? Let’s Talk About It

[21:20 - 21:47] - Word from Sponsor

[21:48 - 26:11] - Busy Season is Here—Are You Ready for What’s Next?

[26:12 - 32:33] - What is Easier to Find Sales or Operations People?

[32:34 - 35:01] - Key Insights Contractors Need to Know This Quarter

[35:02 - 37:58] - AI in Business: Are We Closer to AGI Than We Think?

[37:59 - 43:40] - Episode Wrapup and Key Takeaways

Resources:

RoofingSites: https://www.roofingsites.com/

Contractor Staffing Source: https://contractorstaffingsource.com/

LinkedIn: https://www.linkedin.com/in/paul-sanneman/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 3 Episode 2 - The Follow-Up Formula: How To Turn More Roofing Leads Into Sales with Steve Rosenbaum

Fri, 14 Mar 2025 05:45:00 -0500

Welcome to Roofer Growth Hacks! In this episode, We sit down with Steve Rosenbaum, the creator of the Flawless Followup customer LTV System, and a sales automation expert with over 40 years of experience.

Steve has helped tens of thousands of businesses improve customer retention and maximize revenue through smart follow-up strategies. We dive into actionable growth hacks designed to help roofing contractors streamline their follow-ups, boost conversions, and increase lifetime customer value.

Steve shares his expertise on automation, AI-driven workflows, and the power of strategic follow-ups, offering valuable insights that can help you close more deals and scale your business.

Tune in for expert tips and proven strategies that will take your roofing business to the next level

About:

Steve Rosenbaum, is the creator of the "Flawless Followup"™ customer LTV System.

Steve has inspired tens of thousands of businesses and professionals in over 150 different countries with his top-rated books, courses and done-for-you systems.

His style is often called, “Passionate”, “Humorous”, “Exciting” and “Real-Life”, which means you’re going to have a great time in this presentation, plus take away pure gold that you can immediately implement into your own business.

Steve is also passionate about helping fellow "Baby Boomers" create new opportunities for themselves in their "Second Act".He has been featured in the the NY Times Best Selling Book “So What Do You Do, vol. 2″, written about in the Wall Street Journal, and interviewed by CBS News 20/20, and is a popular speaker at numerous events, meet ups, podcasts and rallies.

Timestamps:

[00:00 - 01:16] - Intro

[01:17 - 02:09] - Steve’s Entrepreneurial Journey - Where he started and where is he now?

[02:10 - 09:43] - Flawless Follow-Up System - What is it?

[09:44 - 15:31] - What Makes Flawless Follow-Up System Unique?

[15:32 - 18:29] - Is the 7-11-4 Follow-Up System the Key to Success in Any Business?

[18:30 - 23:43] - The Biggest Follow-Up Mistakes Roofing Companies Make (And How to Fix Them!)

[23:44 -26:33 ] - QR Codes for Roofers – Are You Using Them to Their Full Potential?

[26:34 - 28:31] - How Can AI Revolutionize Follow-Ups for Roofers?

[28:32 - 32:17] - Can AI Automation Take Roofing Follow-Ups to the Next Level?

[32:18 - 32:45] - Word from Sponsor

[32:46 - 37:04] - Lightning round

[37:05 - 43:19] - Episode Wrap-Up & Biggest Takeaways

Resources:

RoofingSites: https://www.roofingsites.com/

Flawless FollowUp website: https://flawlessfollowup.com/

Steve Rosenbaum Linkedin: https://www.linkedin.com/in/kingoffollowup/

Steve Rosenbaum bio: https://meetwithsteve.biz/

Steve Rosenbaum Youtube: https://www.youtube.com/@SteveRosenbaum1717

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 3 Episode 1 - The Future of Roofing Sales: Live Video & Instant Estimates with James Hatfield

Sun, 09 Mar 2025 05:45:00 -0600

Welcome to Roofer Growth Hacks! In this episode, we sit down with James Hatfield, the Chief Revenue Officer at LiveSwitch, a cutting-edge company revolutionizing the contracting industry with real-time video communication. James shares how roofers can increase sales efficiency, reduce wasted time, and close more deals faster by integrating video technology into their sales process.

We dive into game-changing strategies that help roofing companies implement virtual estimates, streamline customer interactions, and improve hiring and training processes—all while saving time and increasing revenue. James also reveals how LiveSwitch is disrupting the industry and why speed-to-lead is the key to dominating the market.

If you’re looking for a competitive edge and a way to close deals faster than ever before, this is the episode for you. Tune in now and get ready to supercharge your sales strategy!

About:

James is the Chief Revenue Officer at LiveSwitch, a global technology company that serves the trades and other businesses. As an industry thought leader and expert in sales, leadership, and business innovation, he has extensive experience working with entrepreneurs, small businesses and Fortune 500 enterprises. James is also an entrepreneur who founded a painting and power washing company.

People can reach out and talk to James here: https://www.liveswitch.com/

LiveSwitch is built for the trades. Use instant video to drive less, pre-qualify leads better, give more estimates, assess issues remotely, document your work and more. LiveSwitch is a fast and easy way to connect with prospects, customers and team members to save time & make more money.

Book a Demonstration - https://book-a-demo.referral-factory.com/unenvr0N

Timestamps:

[00:00 - 01:01] – Intro

[01:02 - 01:39] – Who is James Hatfield?

[01:40 - 03:42] – From Painting Business to Tech Industry Leader

[03:43 - 08:20] – How LiveSwitch is Revolutionizing Roofing Sales

[08:21 - 11:21] – The Power of Virtual Estimates: Closing Deals Faster

[11:22 - 17:36] – Speed-to-Lead: Why It’s Critical in Roofing Sales

[17:37 - 20:30] – How Roofers Can Use Video Tech to Stand Out from Competitors

[20:31 - 27:09] – LiveSwitch Success Story: A Roofer’s Experience

[27:10 - 27:26] – Message from Our Sponsor

[27:27 - 30:37] – Lightning Round: James’ Best Business & Personal Hacks

[30:38 - 33:01] – Final Thoughts & How to Connect with James

[33:02 - 37:05] – Episode Wrap-Up & Biggest Takeaways

[37:06 - 37:19] – Outro

Resources:

RoofingSites: https://www.roofingsites.com/

Biography: https://www.liveswitch.io/leadership/james-hatfield

LinkedIn: https://www.linkedin.com/in/james-hatfield/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 2 Episode 22 - Season Wrap Up + March State of Marketing for Roofers With Chris Hunter

Tue, 04 Mar 2025 05:32:25 -0600

Welcome to the latest episode of Roofer Growth Hacks, hosted by RoofingSites.com: “Season Wrap Up + March State of Marketing for Roofers” In this episode, Chris Hunter breaks down the newest marketing trends shaping the roofing industry — from the start of busy season to updates in Google’s algorithm, shifts in lead costs, and the latest AI tools built for roofers.

As roofing companies gear up for spring, we’re sharing practical insights to help you fine-tune your marketing, improve your sales process, and stay ahead of the competition. Tune in for actionable strategies to drive growth and make sure your business is ready for what’s coming next.

About:

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 00:42] - Intro

[00:43 - 01:49] - Is Your Marketing Ready for Busy Season? Here’s What to Do First

[01:50 - 04:31] - Local Service Ads: The $10 Million Shortcut You’re Probably Ignoring

[04:32 - 06:47] - The Sales System Every Roofing Company Needs (But Almost None Have)

[06:48 - 09:20] - Tired of Missed Calls? Our New AI Handles It All

[9:21 - 12:09] - AI Won’t Save Your Business — Unless You Train It Right

[12:10 - 13:59] - Episode Wrap-Up & Biggest Takeaways

Resources:

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 2 Episode 21 - AI For Roofers With Chris Hunter

Fri, 21 Feb 2025 12:25:49 -0600

Welcome to the latest episode of Roofer Growth Hacks, hosted by RoofingSites.com: "AI for Roofers" In this episode, Chris Hunter explores the fast-moving world of AI and its impact on the roofing industry. From automation tools to building intelligent agents, Chris shares his deep dive into how roofing businesses can leverage AI to streamline processes and boost efficiency.

Whether you’re looking to enhance your marketing or automate your workflow, this episode provides practical insights and actionable tips to stay ahead of the curve in an ever-evolving market. Tune in to learn how AI can drive your business growth.

About:

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps

[00:00 - 02:32] - Intro

[02:33 - 04:53] - Four Pillars of our Marketing System

[04:54 - 09:25] - Where Does AI Fit in Your Roofing Business Strategy?

[09:26 - 11:59] - Maximizing Efficiency: The Power of AI in Roofing Operations

[12:00 - 16:11] - How Can AI Automate Your Roofing Marketing Strategy?

[16:12 - 19:40] - AI-Powered Calls: Never Lose a Lead to Slow Follow-Ups Again

[19:41 - 28:50] - Revolutionize Your Roofing Sales & Operations with AI!

[28:51 - 32:25] - The Secret to Scaling Your Roofing Business with AI & Automation

[32:26 - 39:16] - Build Your Own AI Dream Team: Tools Every Business Owner Needs

[39:17 - 44:43] - Master Automation: Demo on Creating AI Assistants That Work for You

[44:44 - 49:13] - Episode Wrap-Up & Biggest Takeaways

Resources:

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 2 Episode 20 - Know Your Numbers: The Key to Roofing Business Success with Valerie Grandinetti

Fri, 14 Feb 2025 05:45:00 -0600

Welcome to Roofer Growth Hacks! In this episode, we sit down with Valerie Grandinetti, a powerhouse financial advisor who’s transforming how businesses approach strategic financial growth. Valerie specializes in helping roofing companies boost profitability and scale through smarter financial planning and decision-making.

We dive into actionable growth hacks designed to help you improve cash flow, set the right pricing strategy, and optimize your financial systems for long-term success. Valerie shares her expert insights, offering practical tips to help you overcome common growth challenges and build a more resilient, profitable business.

Tune in for proven strategies and financial advice that will take your roofing business to the next level!

About:

Vitality CFO Consulting provides services that integrate vision and execution so you can quickly amplify your business. Vitality CFO Services is built on fundamental values of integrity, entrepreneurship and philanthropy.

Timestamps:

[00:00 - 00:49] - Intro

[00:50 - 02:14] - Who is Valerie?

[02:15 - 07:33] - What Does Valerie’s Company Do in Helping Other Entrepreneurs?

[07:34 - 09:38] - What Stands Out Every Time: A Finance Pro’s Take

[09:39 - 11:21] - Cash Flow is King: The Golden Rule of Business

[11:22 - 13:32] - Why Your Prices Might Be Holding Back Your Growth?

[13:33 - 14:54] - Roofing Industry Trends You Can’t Afford to Ignore

[14:55 - 17:55] - The Labor Shortage: Why It’s Driving Prices Up

[17:56 - 18:23] - Message from the Sponsor

[18:24 - 21:47] - Lightning Round

[21:48 - 25:14] - Episode Wrap-Up & Biggest Takeaways

Resources:

RoofingSites: https://www.roofingsites.com/

Vitality CFO Consulting: https://www.vitalitycfoconsulting.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

https://www.igniteresults.net/

Roofer Growth Hacks - Season 2 Episode 19 - Why Process Comes Before People In Business Growth with Dr. Jessica Stahl

Fri, 07 Feb 2025 05:45:00 -0600

Welcome to Roofer Growth Hacks! In this episode, We sit down with Dr. Jessica Stahl, a pioneering organizational psychologist and founder of Ignite Results. Jessica specializes in helping contracting businesses scale through innovative leadership and team development strategies.

We dive into actionable growth hacks designed to help roofing contractors build stronger teams, improve communication, and develop a leadership mindset that drives business success. Jessica shares her expertise in organizational psychology, offering valuable insights to help you overcome growth challenges and create a thriving company culture.

Tune in for expert tips and proven strategies that will take your roofing business to the next level

About:

Ignite Results is a pioneer in the roofing industry and our approach is radical. We are not a business in a box company. Everything is custom! We actually come out to your company and deep dive into your business. We take time to understand who you are, your pain points, your culture, and your goals. We guide you every step of the way through the growth process. We take the pressure off of you so that you can focus on running your business and spending time with family.

Timestamps:

[00:00 - 01:14] - Intro

[01:15 - 02:26] - Jessica’s Entrepreneurial Journey - Where she started and where is she now?

[02:27 - 03:06] - What is Organizational Psychology?

[03:07 - 04:14] - What’s Holding Roofers Back? The #1 Issue Uncovered

[04:15 - 06:32] - How to Shift Your Mindset & Lead with Confidence

[06:33 - 09:28] - Breaking Barriers: How to Improve Proactive Communication?

[09:29 - 11:37] - Core Values in Business—Are Owners Really Prepared?

[11:38 - 17:40] - The Best Morning Routine for Entrepreneurs—What Works?

[17:41 - 21:55] - The Most Common Mistakes Roofers Make and How to Avoid Them?

[21:56 - 23:59] - What’s Next? Key Trends Shaping the Future

[24:00 - 24:23] - Word from Sponsor

[24:24 - 28:14] - Lightning Round/

[28:15 - 33:40] - Episode Wrap-Up & Biggest Takeaways

Resources:

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 2 Episode 18 - The 2025 Roofing Marketing Blueprint: Navigating a New Era for Roofers With Chris

Fri, 31 Jan 2025 06:45:16 -0600

Welcome to the latest episode of Roofer Growth Hacks: The 2025 Roofing Marketing Blueprint: Navigating a New Era for Roofers. In this episode, Chris Hunter dives into the essential strategies every roofing business needs to succeed in the year ahead. From navigating Google’s constant algorithm changes to building a solid marketing plan, we provide the tools and insights you need to stay competitive. This interactive session also includes tips on leveraging our exclusive workbook to prioritize your efforts, optimize your ad spend, and achieve your revenue goals. Tune in and start building your blueprint for success in 2025!

About:

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 01:12] - Intro

[01:13 - 03:13] - Who is Chris Hunter?

[03:14 - 05:09] - The Overcrowded Roofing Market: Issues in Roofing Industry

[05:10 - 07:08] - The Roofing Marketing Machine: Building a Strategy That Works for You

[07:09 - 11:31] - The 4 Pillars of Your Marketing System

[11:32 - 15:00] - The First Steps to Success: Reviews, Reputation, and Your Website

[15:01 - 23:09] - Winning the Roofing Game: Social Media, Google Domination, and Reputation Boosts

[23:10 - 27:43] - From Reviews to Job Site Photos: Top Social Media Tips for Roofers

[27:44 - 31:06] - Why Retargeting Ads Are a Must-Have for Roofers

[31:07 - 33:36] - Don't Let Leads Go Cold: Build Trust with Lead Nurturing and Monthly Newsletters

[33:37 - 37:41] - Boost Your Business with Referrals: Building a System for Success

[37:42 - 39:40] - Unlock Your Success: Free Workbook and Tools for Roofers

[39:41 - 42:04] - Self-Evaluation of Marketing Efforts

[42:05 - 44:28] - Setting and Prioritizing Goals

[44:29 - 48:17] - Understanding Financial Metrics

[48:18 - 55:33] - Budgeting for Marketing Success

[55:34 - 57:30] - Allocating Marketing Resources

[57:31 - 59:27] - Episode Wrap-Up & Biggest Takeaways

Resources:

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 2 Episode 17 - Are You Missing Out On Free Roofing Leads? with Evan Hoffman

Fri, 24 Jan 2025 05:45:00 -0600

Welcome to Roofer Growth Hacks! In this episode, We sit down with Evan Hoffman, a seasoned fractional CMO with extensive experience in helping home service businesses thrive through innovative marketing strategies.

We dive into actionable growth hacks designed to help roofing contractors elevate their marketing efforts and drive measurable results. Evan shares his expertise in the roofing industry, offering valuable insights to help you overcome growth challenges and achieve sustained success. Tune in for expert tips and creative strategies that will take your roofing business to the next level!

About:

Evan Hoffman is the Co-Founder of On Purpose Media. He previously worked at Best Version Media as a Publisher. Evan Hoffman attended the University of Alberta.

On Purpose Media is dedicated to supporting local home service companies by allowing business owners to concentrate on their expertise—delivering outstanding service. Their mission is straightforward: to offer honest and transparent digital marketing that delivers tangible results. They prioritize clear communication and measurable outcomes, ensuring growth without unnecessary complexity or empty promises.

Timestamps:

[00:00 - 01:12] - Intro

[01:13 - 05:42] - Evan’s Entrepreneurial Journey - Where he started and where is he now?

[05:43 - 08:07] - Unlocking the Secret to Successful Referrals: Strategies for Roofers in 2025

[08:08 - 10:29] - Making Referrals Rewarding: How to Incentivize with Co-Branded Gift Cards

[10:30 - 15:11] - The Rule of 10: Empowering Your Team to Maximize Referrals and Revenue

[15:12 - 17:09] - Where to Start? A Fractional CMO’s Deep Dive into Roofing Businesses

[17:10 - 18:10] - Who Benefits Most? The Ideal Client

[18:11 - 20:31] - What are ROAs and Why are They Important?

[20:32 - 22:39] - Frontline Fails: Why Service Knowledge is Non-Negotiable for CSRs

[22:40 - 24:06] - Marketing Trends to Watch: What Every Business Should Focus on in 2025

[24:07 - 27:01] - Engage, Entertain, Educate: Making Roofing Fun for Your Audience

[27:02 - 28:18] - What is ASMR and How is It Done in Roofing Videos?

[28:19 - 28:44] - Message from the Sponsor

[28:45 - 29:44] - Lightning Round - Evan’s Favorite Personal Hack

[29:45 - 30:52] - Evan’s Favorite Business Hack/Favorite AI Tool

[30:53 - 32:02] - The Best Advice Evan Has Ever Been Given

[32:03 - 33:00] - How Can Roofers Get in Touch With Evan?

[33:01 - 38:44] - Episode Wrap-Up & Biggest Takeaways

Resources:

On Purpose Media : https://onpurposemedia.ca/

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 2 Episode 16 - From Pilot to Coach: Steve Rozenberg's Business Growth Lessons

Fri, 17 Jan 2025 05:45:00 -0600

Welcome to Roofer Growth Hacks! In this episode, we’re joined by Steve Rozenberg, Owner & founder of The Rozenberg Group, a former airline pilot turned successful entrepreneur and real estate expert. Steve shares his inspiring journey of overcoming challenges and turning them into growth opportunities. As the founder of the Rozenberg Group, he’s dedicated to helping others achieve their dreams through innovative strategies. Tune in for powerful growth hacks and valuable insights that can empower you to elevate your roofing business and reclaim your freedom in the industry!

We know you will get value from today’s episode, so please take a moment to leave us a 5-star review!

About:

Steve Rozenberg, originally aspiring to be an international pilot, navigated a challenging shift in his career trajectory when the 9/11 attacks jeopardized his pilot career. Turning adversity into opportunity, he embraced his entrepreneurial spirit and transformed his situation into a multimillion-dollar success story.

As the proud owner and founder of The Rozenberg Group, an esteemed international consulting firm, Steve is dedicated to helping clients achieve their goals and regain control of their time and freedom.

Beyond his role as a successful entrepreneur, Steve is renowned for his dynamic keynote presentations. He delivers motivational and inspiring speeches that resonate with audiences, providing actionable steps, business systems, and a roadmap to success. His direct yet hopeful messages engage audiences both mentally and emotionally, instilling a positive outlook and guiding them toward success in various aspects of life.

Despite facing an unimaginable tragedy on March 6th, 2023, with the loss of his beloved son Jett in a motorcycle accident, Steve demonstrated an indomitable spirit. In honor of Jett’s remarkable life, filled with global adventures, martial arts, music, and inspiration, Steve and his wife Renee established the LIVE LIKE JETT SCHOLARSHIP FUND.

This scholarship fund serves as a tribute to Jett’s legacy, encouraging others to embrace life fully and persistently pursue their dreams. The fund specifically supports high school students seeking to enter the trade industry, mirroring Jett’s passion as a welder.

Currently, Steve Rozenberg channels his extensive experience as a successful real estate investor to mentor and guide individuals toward prosperity. Despite the challenges he has faced, Steve remains committed to inspiring, uplifting, and creating a positive impact on the lives of those around him.

Timestamps:

[00:00 - 01:05] - Intro

[01:06 - 06:47] - Steve’s entrepreneurial journey - Where he started and where is he now

[06:48 - 08:33] - The Number One Thing Steve Helps Roofers With

[08:44 - 12:39] - What is the size of companies that work with Steve

[12:40 - 15:04] - Navigating the Breakpoints: Scaling Your Business and Embracing Change

[15:05 - 18:15] - Starting Strong: Key Strategies for Roofing Success

[18:16 - 21:35] - Avoiding Common Pitfalls: Top Mistakes New Roofing Companies Make

[21:36 - 25:36] - Roofing Trends to Watch: What's Shaping the Future of the Industry

[26:37 - 27:05] - A Word From The Sponsor

[27:06 - 27:07] - Lightning Round - Steve’s Favorite Personal Hack

[27:08 - 28:21] - Favorite Business Hack

[28:22 - 30:37] - Best Advice Steve Has Been Given

[30:38 - 31:56] - How Can Roofers Get in Touch With Steve

[31:57 - 38:40] - Episode Wrap-Up & Biggest Takeaways

Listen to the episode below:

Resources:

Connect with Steve at www.steverozenberg.com listen to his podcast https://steverozenberg.com/speaking/podcasts/ or follow him on https://blinq.me/xGYNql7zEuLJ

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 2 Episode 15 - The January State of Marketing for Roofers

Fri, 10 Jan 2025 05:25:43 -0600

Welcome to the latest episode of Roofer Growth Hacks, hosted by RoofingSites.com: "January 2025 State of Marketing for Roofers." In this episode, Chris Hunter breaks down the most recent marketing trends impacting the roofing industry, from seasonal slowdowns to shifts in ad costs and new AI-driven tools. As roofing companies prepare for the year ahead, we provide practical insights to help you adjust your strategy, maximize your ad spend, and stay ahead in a constantly changing market. Tune in for actionable tips to drive business growth and navigate the evolving marketing landscape.

We hope you got value from our today’s episode, so please take a moment to leave us a 5-star review!

Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers https://go.roofingsites.com/

About:

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 00:29] - Intro

[00:30 - 03:43] - Marketing Shifts Every Roofer Needs to Know — January 2025 Edition

[03:44 - 05:57] - Post-Holiday Marketing Costs: How Roofers Can Maximize ROI in 2025

[05:58 - 07:58] - Roofing Leads Start on Google: How to Stay Ahead as AI Evolves

[07:59 - 09:48] - Ad Spend Strategy for Roofers: Why 5-10% of Revenue Is the Sweet Spot

[09:49 - 11:17] - AI for Roofers: Why ChatGPT and Other Tools Are Game-Changers

[11:18 - 15:38] - AI in Action: AI Voice Assistant Demo for Roofing Sales

[15:39 - 17:40] - AI Demo Part 2: How Chatbots Can Handle Roofing Lead Follow-Ups

[17:41 - 20:03] - Episode Wrap-Up & Biggest Takeaways

Listen to the episode below:

Resources:

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 2 Episode 14 - Your 2025 Digital Marketing Plan for Roofing Companies

Fri, 03 Jan 2025 07:34:17 -0600

In this episode, we dive into the 2025 digital marketing plan for roofing companies, emphasizing the need for a realistic strategy to achieve growth. We introduce the 4R marketing system, which includes reputation, reach, resell, and referral, as essential pillars for effective marketing.

The conversation highlights the importance of building a strong reputation, expanding reach through various marketing tactics, leveraging existing customers for repeat business, and utilizing referrals to drive growth.

Practical implementation strategies are also provided to help roofing companies optimize their marketing efforts. In this conversation, we discuss the importance of leveraging AI for customer engagement, streamlining scheduling processes, and conducting self-assessments for business growth.

We emphasize the significance of setting clear goals, creating a vision for the future, and budgeting effectively for marketing success. The conversation concludes with actionable steps for effective marketing strategies in the roofing industry.

We hope you got value from our today’s episode, so please take a moment to leave us a 5-star review!

Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers https://go.roofingsites.com/

About:

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 02:28] - Intro

[02:29 - 04:51] - The Importance of a Realistic Marketing Strategy

[04:52 - 06:20] - Understanding Marketing Systems and Machines

[06:21 - 07:44] - The 4R Marketing System Overview

[07:45 - 11:34] - Building a Strong Reputation

[11:35 - 15:27] - Expanding Reach Through Effective Marketing

[15:28 - 21:50] - The Power of Reselling to Existing Customers

[21:51 - 23:43] - Leveraging Referrals for Business Growth

[23:44 - 27:04] - Practical Implementation of the Marketing System

[27:05 - 28:32] - Leveraging AI for Customer Engagement

[28:33 - 29:30] - Streamlining Customer Scheduling

[29:31 - 30:56] - Self-Assessment for Business Growth

[30:57 - 32:50] - Setting Goals for Success

[32:51 - 38:34] - Creating a Vision for the Future

[38:35 - 52:23] - Budgeting for Marketing Success

[52:23 - 53:55] - Outro

Listen to the episode below:

Resources:

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 2 Episode 13 - How Systems Can Transform Your Roofing Business with David Jenyns

Fri, 27 Dec 2024 05:35:00 -0600

Welcome to Roofer Growth Hacks! In this episode, we’re joined by David Jenyns, founder of SYSTEMology, who shares his expertise on building efficient business systems that drive growth and scalability. Tune in as David explains how his proven framework can help roofing professionals streamline operations, reduce errors, and reclaim their time, all while sharing valuable growth hacks for your business!

We know you will get value from today’s episode, so please take a moment to leave us a 5-star review!

About:

In 2016, David Jenyns successfully systemised himself out of the business, hired a CEO and stepped back from the daily operations. Through this process he became a systems devotee – founding SYSTEMology & systemHUB. Today, his mission is to free all business owners worldwide from the daily operations of running their business.

Timestamps:

00:00 - 02:03 - Intro

02:04 - 05:54 - David’s Entrepreneurial Journey - Where He Started and Where is He Now?

05:55 - 09:30 - The First Step to Streamlining a Full-Service Agency

09:31 - 10:43 - Who Drives the Systems: Owner or Team?

10:44 - 16:41 - Building Systems for Success: A Blueprint for Roofing Companies

16:42 - 20:02 - Blame the System, Not the People: The Key to Effective Leadership

20:03 - 23:48 - The Systemology Way: A Framework for Business Success

23:49 - 28:49 - Geeking Out on Technology: Tools to Optimize Your Business Systems

28:50 - 32:55 - The Biggest Pitfall in Systemizing Your Business: Common Mistakes to Avoid

32:56 - 37:22- Future-Proofing Your Roofing Business: Key Industry Trends to Watch

37:23 - 37:40 - Sponsor AD

37:41 - 42:13 - Lightning round

42:14 - 42:36 - Outro

42:37 - 47:29 - Key Takeaways

Listen to the episode below:

Resources:

Connect with David at www.SYSTEMology.com, listen to his podcast (Business Processes Simplified) or follow him on Twitter @davidjenyns and on his website https://www.davidjenyns.com/

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 2 Episode 12 - What’s Holding Back Your Roofing Business Growth? with John Nieuwenburg

Fri, 20 Dec 2024 05:45:00 -0600

Welcome to Roofer Growth Hacks! In this episode, we’re joined by John Nieuwenburg, Founder of W5 Business Coaching, business coach and founder of W5 Coaching, to explore powerful strategies for roofing company owners. We dive into John’s Five Steps to Freedom framework, designed to help small business owners increase profits, reduce stress, and regain control of their personal lives. John shares his wealth of experience in guiding businesses to overcome growth challenges and achieve lasting success. Tune in for actionable growth hacks that will help you elevate your roofing business and reach new heights!

We know you will get value from today’s episode, so please take a moment to leave us a 5-star review!

Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here!

About:

Since 2004, as a professional business coach, John Nieuwenburg has taken over 350 clients through a systematic process that helps them increase profit, remove the stress and chaos from their businesses, and get their lives back. At W5 Coaching, the Socratic style of leadership and teaching is employed: a method of teaching by using questions to arrive at the right answer for YOU.

Timestamps:

[00:00 - 01:06] - Intro

[01:07 - 02:43] - John’s Entrepreneurial Journey - Where he started and where is he now?

[02:43 - 03:27] - Who are John’s Ideal Clients

[03:28 - 05:02] - Applying Frameworks for Success

[05:03 - 06:15] - Is Marketing the Key to Driving Sales Success?

[06:16 - 08:03] - What’s the 20% That Delivers 80% of Results for Clients?

[08:04 - 09:18] - What Strategy Saved the Day for Payroll?

[09:19 - 11:59] - What’s the Best Way to Forecast Cash Flow for Contractors?

[12:00 - 13:28] - What Does It Mean for Roofing Contractors to Be Fully Capitalized & How They Can Do It?

[13:29 - 18:40] - What’s the Best Advice for New Roofing Companies Starting Out?

[18:41 - 22:34] - What’s the Key to Delegating Roles in a Growing Roofing Business?

[22:35 - 25:52] - Why is it Crucial to Have Someone Manage Your Schedule?

[25:53 - 26:26] - Message from the Sponsor

[26:27 - 27:20] - Lightning Round/John’s Favorite Personal Hack

[27:21 - 28:11] - Favorite Business Hack

[28:12 - 29:11] - Best Advice John Has Been Given

[29:12 - 30:06] - How Can Roofers Get in Touch with John?

[30:07 - 34:20] - Episode Wrap-Up & Biggest Takeaways

Listen to the episode below:

Resources:

W5 Coaching: https://w5coaching.com/

John Nieuwenburg : https://www.linkedin.com/in/business-coach-canada/

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 2 Episode 11 - The December 2024 State of Marketing for Roofers.

Fri, 13 Dec 2024 05:45:00 -0600

In this episode, we dive into the latest trends and marketing strategies specifically tailored for the roofing industry. As roofing companies look to finish the year strong and plan for 2025, we provide valuable insights into how to align marketing efforts with business growth. Tune in for actionable tips on staying ahead of the competition and adapting your marketing approach to the ever-evolving landscape

We hope you got value from our today’s episode, so please take a moment to leave us a 5-star review!

Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here!

About:

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 01:27] - Intro

[01:28 - ]03:17 - From Year-End Wins to 2025 Goals: The Ultimate Planning Strategy

[03:28 - 05:07] - Fuel Your Growth: Budgeting for a Success

[05:08 - 07:18] - Goal Setting Made Simple: Plan Your 2025 with Vision and Strategy

[07:19 - 09:03] - AI and Search: What Roofers Need to Know for Staying Ahead

[09:04 - 12:15] - Boost Your Digital Footprint: Key Strategies for Online Success

[12:16 - 14:48] - Data-Driven Success: Using AI to Decode Your Marketing Insights"

[14:49 - 16:40] - Educate, Entertain, Elevate: Your 2025 Video Strategy Guide

[16:41 - 18:32] - Episode Wrap-Up & Biggest Takeaways

Resources:

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 2 Episode 10 - How to Implement Marketing Automation to Supercharge Your Lead Conversion With Chris

Fri, 06 Dec 2024 06:04:53 -0600

In this session, we’ll explore the crucial steps to optimizing your lead conversion process through marketing automation. While many roofing companies struggle to keep up with lead follow-up, this workshop is designed to change that. We’ll dive into how to automate your marketing efforts, ensuring no lead slips through the cracks and helping you convert more prospects into clients. Get ready to streamline your sales process and boost your business growth with the power of automation.

Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here!

We hope you got value from our today’s episode, so please take a moment to leave us a 5-star review!

About:

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 03:02] - Intro

[03:03 - 03:59] - From Choice to The Choice: Standing Out in a Crowded Roofing Market

[04:00 - 07:14] - From Leads to Legacy: Mastering the Four Pillars of Roofing Marketing

[07:15 - 11:39] - What is Marketing Automation?

[11:40 - 17:51] - Mapping Success: The 8 Stages of Your Customer Value Journey

[17:52 - 19:06] - From Click to Close: Campaigns That Streamline Your Sales Journey

[19:07 - 20:08] - The Missed Call Text Back: How Can it Help You Double Your Business

[20:09 - 21:26] - Creating Appointment Reminders

[21:27 - 23:56] - Maximizing Revenue: Follow-Ups, Referrals, and Seasonal Campaigns

[23:57 - 28:51] - The Appointment Machine: Demo How it Works - Automate Your Call Follow-Ups

[28:52 - 29:56] - Never Let a Lead Slip Away: Automate Your Chat Follow-Ups

[29:57 - 31:49] - Never Miss a Follow-Up: Automate Appointment and Review Requests

[31:50 - 39:19] Meet Your AI Sales Assistant: The Future of Lead Follow-Up

[39:20 - 41:25] - Unlimited Potential: How Automation Doubles Your Roofing Business

[41:26 - 42:08] - The Role of Outbound Calls and AI in Roofing

[42:09 - 44:42] - Simple Tips to Master Marketing Automation

[44:43 - 47:22] - Episode Wrap-Up & eBook

Listen to the episode below:

Resources:

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Season 2 Episode 9 - Systemizing your Roofing Company For Growth and Success With Danny Kerr

Fri, 29 Nov 2024 05:30:00 -0600

Welcome to Roofer Growth Hacks! In this episode, we’re joined by Danny Kerr, Co-founder and Director of Assessment at Breakthrough Academy, to uncover powerful strategies for scaling your roofing business and reclaiming your time.

Danny, a seasoned expert in business growth and leadership, shares his remarkable journey of building and scaling multiple businesses, leading to the creation of Breakthrough Academy in 2015.

With a track record of helping over 600 contractors across North America achieve growth and profitability, Danny provides actionable insights and creative growth hacks to help you transform your business. Tune in for expert advice that’s guaranteed to take your roofing business to new heights!

We know you will get value from today’s episode, so please take a moment to leave us a 5-star review!

Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here!

About:

Breakthrough Academy is designed to help contracting business owners overcome chaos and inefficiency, transforming them from being the sole doers of all tasks into leaders who build effective systems and inspire great teams.

Their approach focuses on turning entrepreneurial dreams into reality by addressing operational challenges, improving profitability, and making the business more rewarding. They provide innovative solutions, continuous coaching, and a community of like-minded peers to support business owners on their journey to becoming balanced, thriving leaders.

Timestamps:

[00:00 - 01:10] - Intro

[01:11 - 04:15] - Danny’s Entrepreneurial Journey - Where he Started and Where is He Now?

[04:16 - 05:42] - Who does Danny Work With?

[05:43 - 06:34] - From the Ground Up: The Evolution of a Growth Model

[06:35 - 09:06] - Who are Danny’s Clients and how Does he Help them Grow?

[09:07 - 10:07] - Franchise Freedom: Building Systems Without the Strings

[10:08 - 15:59] - The Framework That Transforms: Guiding Contractors to the Next Level

[16:00 - 18:11] - Breaking Through: Advice for Roofers Without a Framework

[18:12 - 19:56] - How Often Should Roofers Check Their Budget?

[19:57 - 22:13] - Building the Business Machine

[22:14 - 24:30] - Common Mistakes Roofing Companies Make and How to Avoid Them?

[24:31 - 27:23] - Visionary or Coincidence? Aligning with the Entrepreneurial Operating System

[27:24 - 30:36] - What are the Newest Industry Trends: What Should Roofers be Looking at?

[30:37 - 31:10] - Message from the Sponsor

[31:11 - 32:09] - Lightning Round/Danny’s Favorite Personal hack

[32:10 - 32:59] - Danny’s Favorite Business Hack

[33:00 - 34:28] - The Best Advice Danny’s Been Given and How He Actually Applies It

[34:29 - 34:58] - How Can Roofers Get in Touch with Danny?

[34:59 - 40:35] - Episode Wrap-Up & Biggest Takeaways

Resources:

Breakthrough Academy: https://www.btacademy.com/

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

https://www.roofingsites.com/

Roofer Growth Hacks - Season 2 Episode 8 - Unlocking Roofing Success: Technology, Marketing and Automation Secrets with Tom Houghton

Fri, 22 Nov 2024 05:45:00 -0600

Welcome to Roofer Growth Hacks! In this episode, we’re joined by Tom Houghton, Owner/Lead consultant of Round Peg Solutions, LLC, to explore innovative strategies for staying ahead in the roofing industry. Tom, an expert in business consulting with a focus on technology implementation and marketing strategy, shares invaluable insights into how roofing businesses can leverage tech to streamline operations and drive growth. We dive deep into actionable tips and creative growth hacks that can help you outsmart the competition and take your roofing business to the next level. Tune in for expert advice that’s sure to fuel your business’ success!

About:

Round Peg Solutions, LLC has a mission to help businesses improve by offering a trusted voice that guides them toward greater impact. The company specializes in innovative thinking and relational consulting, ensuring businesses no longer feel lost, confused, or inadequate when seeking expert advice.

By simplifying complex concepts, Round Peg Solutions makes them easy to understand. Serving clients ranging from “solopreneurs” to large enterprises, they address every aspect of business, focusing on solving challenges and streamlining operations to ensure companies are better tomorrow than they are today.

After collaborating with Round Peg Solutions, businesses operate more effectively and gain valuable insights along the way.

Timestamps:

[00:00 - 00:50] - Intro

[00:51 - 02:49] - Tom’s Entrepreneurial Journey - How He Started and Where is He Now?

[02:50 - 04:18] - From Plan to Passion: How a 2014 Leap Led to Small Business Success

[04:19 - 06:21] - What are the Construction Industry's Biggest Needs in technology

[06:22 - 08:20] - Building Smarter: Bridging the Gap Between Roofing and Operations Tech

[08:21 - 11:52] - From Data to Decisions: The Rise of AI in Roofing and Marketing Innovation

[11:53 - 12:50] - Who is Tom’s Ideal Customer?

[12:51 - 14:19] - The Right Tools: Choosing Specialized Software for Roofing Success

[14:20 - 16:15] - What Does Tom Help with When it Comes to Marketing?

[16:16 - 18:42] - How Roofing Entrepreneurs Can Win with Strategic Marketing

[18:43 - 22:21] - From Stranger to Trusted Partner: How Video Marketing Transforms Roofing Businesses

[22:22 - 24:55] - What are the Biggest Mistakes People are Making and How to Avoid Them?

[24:56 - 27:42] - Aimless to Ambitious: The Power of Goal-Setting in Roofing Success

[27:43 - 31:30] - What are Trends in Roofing Industry?

[31:31 - 31:47] - Message from the Sponsor

[31:48 - 32:43] - Lightning Round/Tom’s Favorite Personal hack?

[32:56 - 33:30] - Sharing the Favorite Business Hack

[33:31 - 34:45] - Using Automation to Improve Your Business Overnight

[34:46 - 35:57] - The Best Advice Tom’s been given

[35:58 - 37:18] - How Can Roofers Get in Touch with Tom?

[37:19 - 42:23] - Episode Wrap-Up & Biggest Takeaways

Resources:

https://roundpegsolutions.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

https://www.roofingsites.com/

Roofer Growth Hacks - S2E7 - Scaling Your Roofing Company: Expert Tips from Pro-Accel Consulting with Jerry Aliberti

Fri, 15 Nov 2024 05:45:00 -0600

Welcome to Roofer Growth Hacks! In this episode, we’re joined by Jerry Aliberti, Owner of Pro-Accel, to uncover powerful strategies for scaling your roofing business. We dive into optimizing operations, building effective systems, and creating sustainable growth—even in challenging economic times. Jerry shares expert insights and practical growth hacks that can help you streamline processes and boost profitability. Tune in for actionable advice to take your roofing business to the next level!

About:

Jerry, with over 20 years of experience in the New York City construction industry and leading knowledge in construction consultant services, is a distinguished leader renowned for his exceptional performance in challenging environments. He has amassed invaluable insights while working alongside the city's largest Heavy Civil contractors, managing projects worth over $300 million and leading estimating teams, handling projects totaling $10 Billion-plus.

Recognizing the need to assist small to medium-sized contractors in reaching new heights, Jerry founded Pro-Accel after establishing himself with some of NYC's most reputable construction companies and running his own concrete business.

Jerry has firsthand experience as a business owner and his commitment to excellence set him apart, enabling him to provide unparalleled guidance to his clients. Jerry resides in NY with his wife Sabrina and their two children, enjoying outdoor activities and cherished family time when he's not transforming the construction landscape.

Timestamps:

[00:00 - 01:04] - Intro

[01:05 - 04:16] - Inside the Mind of a Roofing Entrepreneur: Jerry’s Story

[04:17 - 05:17] - Breaking Down a $1.2 Billion Project: Jerry’s High-Stakes Estimating Journey

[05:18 - 07:39] - Empowering Through Purcell: Jerry’s Mission to Help the Community

[07:40 - 09:04] - Who is an Ideal Candidate?

[09:05 - 10:29] - Fixing the Foundation: Common Operational Issues Contractors Face

[10:30 - 14:40] - The People Problem: Why Right Roles Matter in Contractor Success

[14:41 - 17:46] - From Solo to Scalable: The First Step to Building a Roofing Team

[17:47 - 19:21] - From Serving the Skies to Serving the People: A Business Journey

[19:22 - 24:44] - The Biggest Mistakes Contractors Keep Making

[24:45 - 26:56] - Why Marketing Systems Are Key to Long-Term Business Growth

[26:57 - 31:17] - Industry Trends Shaping the Future of Construction: How Roofers Can Capitalize

[31:18 - 32:55] - AI in Construction: How Roofers Can Leverage Technology for Growth

[32:56 - 33:14] - Sponsor AD

[33:15 - 34:38] - Lightning Round/Jerry’s Favorite Personal Hack?

[34:38 - 36:02] - What is Jerry’s Favorite Business Hack?

[36:03 - 37:02] - The Best Advice Jerry Ever Got, and How He Applied It to His Success?

[37:03 - 38:20] - How Can the Roofer Growth Hacks Family get in Touch with Jerry?

[38:21 - 39:48] - The Power of Systems: How Implementing Marketing Systems Can Transform Businesses?

[39:49 - 43:13] - The Shift from Marketing to Business Consulting: Helping Clients Keep Up

[43:14 - 47:18] - How Referrals and Operational Support Drive Contractor Growth

[47:19 - 52:09] - Episode Wrap-Up & Biggest Takeaways

Resources:

https://www.pro-accel.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 2 Episode 6 - The November State of Marketing for Roofers with Chris

Fri, 08 Nov 2024 05:45:00 -0600

Welcome to our latest episode of Roofer Growth Hacks, hosted by RoofingSites.com. In this session, we explore the current trends and key focus areas in marketing and sales for the roofing industry in November. As roofing companies navigate challenges in growth, this episode provides valuable insights into effective strategies that align marketing efforts with sales goals. Join us as we discuss actionable tips to enhance your marketing approach and ensure your business stays competitive in a changing landscape.

We hope you got value from our today’s episode, so please take a moment to leave us a 5-star review!

Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here!

About:

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00-00:43] - Intro
[00:44-02:23] - Essential Marketing Trends for Roofing Companies in Slower Seasons
[02:24-04:51] - Essential Sales System Fixes for Roofing Companies - Importance of Picking Up the Phone
[04:52-06:51] - Follow Up or Fall Behind - Keep your Sales Alive
[06:52-08:14] - Pre for Peak Season - Building a Winning Roofing Strategy for Next Year
[08:15-12:23] - Most Important Marketing Trends Roofers Can't Ignore
[12:24-15:17] - Using Content Creation to Build Trust and Drive Roofing Sales
[15:18-16:57] - Why is Email Marketing Still Important?
[16:58-19:34] - Creating a Referral System that Keeps Roofing Leads Flowing
[19:35-21:20] - Importance of SEO - Creating Long-Term Strategies for Roofing Companies
[21:21-23:55] - Outro
[44:33 - 47:03] - Essential Video Setup for Roofing Professionals: Resolution, Lighting, and Sound Tips
[47:04 - 48:57] - Optimize Your Marketing: Download the Free Workbook & Guide
[48:58 - 49:22] - Outro

Resources:

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

https://www.roofingsites.com/

Roofer Growth Hacks - Season 2 Episode 5 - How to Build a Video Marketing Machine for Roofing Companies with Chris

Fri, 01 Nov 2024 06:25:15 -0500

Ready to build a powerful video marketing machine for your roofing business? Join us as we dive into actionable strategies for creating a standout video presence in the roofing industry. Learn how to leverage short-form videos, job site walkthroughs, customer testimonials, and more to dominate your market and attract new clients. With step-by-step insights, AI tools for content creation, and proven video formats, this workshop will transform your marketing approach and position you as the top choice for homeowners.

We hope you got value from our today’s episode, so please take a moment to leave us a 5-star review!

Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here!

About:

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 01:13] - Intro
[01:14 - 04:32] - Who is Chris Hunter?
[04:33 - 06:54] - Becoming The Choice: Standing Out in a Crowded Roofing Market with Video Marketing
[06:55 - 11:09] - Navigating Competition: The Four Pillars of Effective Roofing Marketing
[11:10 - 12:10] - Staying Top of Mind: The Essential Role of Social Media Across Marketing Pillars
[12:11 - 15:15] - Why Should You Focus on Video Marketing
[15:16 - 19:58] - What Type of Videos You Should Be Posting?
[19:59 - 26:50] - From Knowledge to Action: A Step-by-Step Guide to Videography Your Brand
[26:51 - 33:05] - Building a Video Marketing Machine: Demo of Step-by-Step Script Creation with AI
[33:06 - 36:30] - Maximizing Efficiency in Short-Form Video Creation
[36:31 - 40:39] - Tps and Trick for Video Marketing
[40:40 - 44:32] - Roofers' Guide to Winning Clients: DIY Video, AI Tools & Changing Settings Tips
[44:33 - 47:03] - Essential Video Setup for Roofing Professionals: Resolution, Lighting, and Sound Tips
[47:04 - 48:57] - Optimize Your Marketing: Download the Free Workbook & Guide
[48:58 - 49:22] - Outro

Resources:

RoofingSites:

https://www.roofingsites.com/

Connect with us!

Spotify: https://bit.ly/RoofingSites-Spotify

Podbean: https://roofergrowthhacks.podbean.com/

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Facebook: https://www.facebook.com/roofingsites

Instagram: https://www.instagram.com/roofingsites/

Roofer Growth Hacks - Season 2 Episode 4 - Systematize Your Roofing Operations: Work Less, Earn More with Todd Dawalt

Fri, 25 Oct 2024 05:45:00 -0500

Welcome to Roofer Growth Hacks! In this episode, we’re joined by Todd, CEO of Construction Leading Edge, to explore proven strategies for growing your roofing business. We dive into how to streamline operations, implement effective systems, and develop leadership skills to navigate industry challenges, including economic downturns. Todd shares expert insights that can help you build a more efficient, profitable business. Tune in for actionable growth hacks to elevate your roofing company!

About:

Todd Dawalt is the founder and host of The Construction Leading Edge podcast, dedicated to helping construction business owners learn from his experience managing projects from bathroom remodels to high-rise buildings. Dawalt coaches construction business owners to systematize their business so it runs without them.

Timestamps:

[00:00 - 01:03] - Intro

[01:04 - 03:56] - Who is Todd? Where did he start and where is he now?

[03:57 - 04:32] - The Most Valuable Lesson Learned Over the Years

[04:33 - 06:37] - Cash Flow Missteps: A Hard Lesson Learned

[06:38 - 12:05] - How to Get Out of a Bad Cash Flow Situation?

[12:06 - 15:58] - What Kind of Coaching Does Todd do?

[15:59 - 17:32] - Changing the Trajectory: How One Person Transforms Generations

[17:33 - 21:52] - Building Beyond Tomorrow: How Entrepreneurs Shape Generations

[21:53 - 28:35] - Want to Build a Business for Future Generations? Here's How to Start

[28:36 - 28:54] - Sponsor AD

[28:55 - 30:12] - Lightning Round/ Todd’s Personal Favorite Hack

[30:13 - 31:13] - Favorite Business Hack

[31:14 - 32:55] - The Best Advice Ever Given

[32:56 - 34:04] - How Can People Reach Todd?

[34:05 - 34:22] - Outro

[34:23 - 37:41] - Episode Wrap-Up & Biggest Takeaways

Resources:

RoofingSites:

https://constructionleadingedge.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

https://buildyournumbers.com/

Roofer Growth Hacks - Season 2 Episode 3 - How to Build a Profitable Roofing Business by Understanding Your Numbers with Diane Gilson

Fri, 18 Oct 2024 05:45:00 -0500

Welcome to Roofer Growth Hacks! In this episode, We sit down with Diane Gilson, CEO of Info Plus Accounting, to dive into essential accounting strategies for roofing company owners. We explore how to transform financial chaos into clarity and set up job cost accounting systems that drive long-term profitability. Diane shares her expertise in helping small to midsize construction businesses take control of their finances and boost their bottom line. Tune in for actionable growth hacks that will help you maximize your profits and scale your roofing business!

About:

Info Plus Accounting was established in 1994 and specializes primarily in QuickBooks® and Intuit Enterprise Solutions. These are powerful, flexible, multi-functional accounting software systems currently utilized by nearly 90% of small-to-mid-sized businesses. Info Plus Accounting assists clients in using their QuickBooks® accounting software more accurately, efficiently, effectively, and creatively than they ever imagined possible.

Timestamps:

[00:00 - 00:58] - Intro
[00:59 - 04:02] - Who is Diane Gilson?
[04:03 - 08:05] - How Does Info Plus Accounting Help Their Clients?
[08:06 -12:15] - Common Job Costing Mistakes: What Business Owners Get Wrong?
[12:16 - 15:40] - What is the Logical Format for a Chart of Accounts?
[15:41 - 16:47] - Scaling Smart: The Ideal Gross Profit Targets for Business Success
[16:48 - 18:07] - Breaking Down Gross Profit: What It Means for Your Taxes
[18:08 - 20:48] - Contractors’ Biggest Concern: What They Really Want to Know
[20:49 - 22:10] - What is Contractors’ Biggest Mistake?
[22:11 - 26:55] - Finding Your Financial Right-Hand: Qualities to Seek in a Bookkeeper
[26:56 - 31:07] - Future-Proofing Your Roofing Business: Trends to Watch
[31:08 - 31:35] - Sponsor AD
[31:36 - 32:50] - Lightning Round/ Diane’s Favorite Personal Growth Hack
[32:51 - 34:04] - Diane’s Favorite Business Hack
[34:05 - 35:16] - The Best Advice Ever Given
[35:17 - 36:51] - How to Get in Touch With Diane?
[36:52 - 37:27] - Outro
[37:28 - 40:13] - Episode Wrap-Up & Biggest Takeaways

Resources:

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

https://the10disciplines.com/

Roofer Growth Hacks - Season 2 Episode 2 - The October State of Marketing for Roofers with Chris

Fri, 11 Oct 2024 06:21:00 -0500

Welcome to Roofer Growth Hacks, the podcast where we spotlight creative solutions to growth challenges in the roofing industry. We are joined by Chris Hunter, founder of RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers. In this special episode, "The October State of Marketing, Chris breaks down the latest trends we're seeing in the marketing industry for roofers and roofing companies. Tune in for insights and actionable tips to stay ahead in your marketing efforts!

Find more information at the10disciplines.com!

If you enjoyed today’s episode, please take a moment to leave us a 5 star review.

Grab your own copy of The Ultimate Guide to Digital Marketing for Roofers here!

About:

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

[00:00 - 00:50] - Intro/The October State of Marketing
[00:51 - 01:50] - Why Ad Prices Spike in Quarter 4 & How to Stay Ahead
[01:51 - 02:58] - How Are The Elections Impacting Buyers Decisions?
[02:59 - 05:14] - How Can Roofers Thrive with Lead Nurturing and Consistent Marketing?
[05:15 - 08:11] - Roofing in the Slow Season: Preparing Your Systems for Success
[08:12 - 10:18] - Why Should Roofers Prioritize Google for Long-Term Success?
[10:19 - 11:31] - Outro

Resources:

Website: https://www.linkedin.com/in/robdube/

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 2 Episode 1 - The 2024 Social Media Playbook For Roofing Companies with Chris

Fri, 04 Oct 2024 05:45:00 -0500

Elevate your roofing company’s marketing in 2024 with our essential social media workshop! Discover proven strategies from thousands of industry assessments and learn how to stand out in a crowded market. We’ll cover the Four-Hour Roofing Marketing Machine, must-have post types, effective scheduling, and innovative tools, including AI for boosting your visibility. Don’t miss this chance to transform your online presence and become the top choice for homeowners!

We hope you got value from our first season today’s episode, so please take a moment to leave us a 5-star review!

Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here!

About:

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 04:41] - Intro/ Chris & Roofing sites

[04:42 - 07:29] - Standing Out in a Growing Market: How to Make Your Roofing Business the Choice

[07:30 - 09:11] - Building a Marketing Machine: Strategy Over Tactics for Roofing Success

[09:12 - 11:38] - Introducing the 4-Hour Roofing Marketing Machine: A Proven Framework for Success

[11:39 - 15:39] - The Four Posts Every Roofing Company Needs for Social Media Success

[15:40 - 23:21] - Boost Your Roofing SEO: Geotagging and the Right Posting Schedule

[23:22 - 26:48] - Monthly Content Ideas for Roofers: Case Studies and Company Updates

[26:49 - 31:36] - How to Schedule Social Media Posts for Your Roofing Business

[31:37 - 35:35] - Unlocking AI's Potential: Tools and Training for Roofing Success

[35:37 - 39:13] - What Are the Keys for Roofing Social Media

[39:14 - 41:27] - From Yellow Pages to Digital: The Evolution of the Four-Hour Roofing Marketing System

[41:48 - 43:12] - QR Code for Copy of The Book

[43:13 - 46:11] - Questions/Takeaways

[46:12 - 46:30] - Outro

Resources:

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 1 Episode 49 - Season 1 Wrap Up with Chris Hunter

Fri, 20 Sep 2024 06:06:52 -0500

One season down and many more to come! Chris wraps up this first season of Roofer Growth Hacks. Chris talks about the talented guests he featured this season and expands on the most important tips roofers should be doing at any time of the year!

We hope you got value from our first season today’s episode, so please take a moment to leave us a 5-star review!

Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here!

About:

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 01:01] Intro/Going Forward
[01:02 - 04:07] Biggest Takeaways this Season
[04:08 - 05:42] Guest Episodes to Revisit
[05:43 - 06:24] What To Look Out For In Season 2
[06:25 - 08:32] Outro/Contact

Resources:

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 1 Episode 48 - How to Charge the RIGHT Price & Stock Up on Cash with Chris Crew

Fri, 13 Sep 2024 05:45:00 -0500

When things go south, you want to be the one sitting on a pile of cash! Today, we are joined by the President of Blue Collar Success Group, Chris Crew! Chris’ team is of coaches, marketing experts, and industry leaders who lift up blue-collar businesses. Chris discusses where Roofers can be more confident in their business and how they should look at their numbers. We would get a notepad out for this episode! You can find Chris and his team at: www.thebluecollarsuccessgroup.com

We know you will get value from today’s episode, so please take a moment to leave us a 5-star review!

Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here!

About:

The Blue Collar Success Group’s mission is to impact the lives of people – owners, and entrepreneurs to technicians and office staff – within your selected trade whether it be electrical, plumbing, heating, or air conditioning.

Timestamps:

[00:00 - 03:26] Intro/Chris Crew
[03:27 - 06:44] Blue Collar Success Group
[06:45 - 12:15] Where Owners Should Start & EOS
[12:16 - 15:33] Common Mistakes Roofers Should Avoid
[15:34 - 20:42] Know Your Numbers (Margins)
[20:43 - 28:21] Industry Trends
[28:22 - 28:38] RoofingSite.com Ad (special offer)
[28:39 - 35:58] Lightening Round
[35:59 - 37:44] Takeaways
[37:45 - 38:53] Outro/Contact

Resources:

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 1 Episode 47 - The September State of Marketing for Roofers with Chris Hunter

Fri, 06 Sep 2024 07:06:21 -0500

What should roofers be paying attention to in Q4? Chris leads the conversation in today’s first monthly, “State of Marketing for Roofers!” Chris talks about what is on the horizon with his team at RoofingSites.com and breaks down what Roofers sub $1M and $1M+ should do in their marketing. Chris gives some key recommendations that will move the needle for your company and important reminders to make sure those leads aren’t going to waste!

We know you will get value from today’s episode, so please take a moment to leave us a 5-star review!

Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here!

About:

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 00:58] Intro/Monthly State of Marketing
[00:59 - 02:49] Ad Channel Price Hike
[02:50 - 09:56] Recommendations for sub $500K-$1M Roofers
[09:57 - 15:00] Recommendations for $1M Roofers
[15:01 - 17:00] Email Campaigns
[17:01 - 18:32] Key Hire You Should Make
[18:33 - 19:31] Outro/Contact

Resources:

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 1 Episode 46 - Roofers Are Not Firefighters with Vicki Suiter

Fri, 30 Aug 2024 05:45:00 -0500

You’re in the service industry, you didn’t sign up to be a firefighter! Today, we are joined by the CEO and President of Suiter Business Builders, Vicki Suiter! Vicki is a veteran in the service industry and has helped many small business owners for over 30 years! Vicki shares mechanisms for Roofers to implement with their teams to grow faster and get owners out of the day-to-day operations. If listeners want to dive deeper, Vicki is also the author of The Profit Bleed, which teaches contractors about margins to save their businesses!

We know you will get value from today’s episode, so please take a moment to leave us a 5-star review!

Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here!

About:

Suiter Business Builders are dedicated to giving you and your team the insight, understanding, and tools to manage your business with clarity and confidence so that you can design and build your business to suit your particular specs.

Timestamps:

[00:00 - 02:52] Intro/Vicki Suiter & Suiter Business Builders
[02:53 - 04:48] Building Leaders
[04:49 - 10:00] The Choice Roofers Have to Make
[10:01 - 14:37] How Vicki helped scale a company (story)
[14:38 - 19:11] How to Coach People Out of Micro-Management
[19:12 - 23:09] Common Mistakes Roofers Should Avoid
[23:10 - 25:58] Industry Trends
[25:59 - 26:15] RoofingSite.com Ad (special offer)
[26:16 - 31:33] Lightening Round
[31:34 - 33:35] Takeaways
[33:36 - 34:37] Outro/Contact

Resources:

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 1 Episode 45 - Local Service Ads Mastery for Roofers with Chris

Fri, 23 Aug 2024 05:45:00 -0500

Are you paying for Google Ads and seeing no results? In today’s workshop, Chris shares one of Google’s latest tools around Local Service Ads! If you’ve been dumping money into Google Ad campaigns, Chris shares a performance-based tool to make every dollar count towards marketing your roofing company! Don’t forget to grab your free resources, prompt cheat sheets, AI SEO expert course, and Chris’ book Digital Guide to Marketing for Roofers these all can be found at www.roofingsites.com/ai-workbook!

Find more business-growing information in The Ultimate Guide to Digital Marketing for Roofers here https://go.roofingsites.com/!

About:

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 02:49] Intro/Local Service Ads Mastery
[02:50 - 03:45] 4R Marketing System
[03:46 - 05:39] Highest Buyer Intent (Google)
[05:40 - 09:02] Google Ad Examples (Map Pack & Local Service Ads)
[09:03 - 15:16] Reality about Google Ads / Why You Need LSA’s
[15:17 - 20:37] LSA’s; Setup & Verification
[20:36 - 24:14] LSA’s; Profile, Budget, and Job Types
[24:15 - 27:53] LSA’s; Photo and Settings
[27:54 - 30:20] LSA’s; Service Area and Business Hours
[30:21 - 36:04] LSA’s; Daily Management
[36:05 - 46:58] Tips & Tricks
[46:59 - 48:55] Outro & Free Resources

Resources:

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

https://www.linkedin.com/in/russstephens/?originalSubdomain=au

Roofer Growth Hacks - Season 1 Episode 44 - Getting Your Marketing RIGHT with Russ Stephens

Fri, 16 Aug 2024 09:32:28 -0500

Are you looking to retire in the next 5 years? Even if you just started you want to start off RIGHT! We are joined by Co-Founder of the Association of Professional Builders, Russ Stephens, to discuss where roofers can improve their business with systems and where they should be doubling-down to make higher profit margins. Russ and his team have helped many builders, roofers, and contractors systemize their businesses and he also shares some insights of how contractors operate in other countries!

We know you will get value from today’s episode, so please take a moment to leave us a 5-star review!

Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here!

About APB (Association of Professional Builders):
APB’s mission is to increase the number of Professional Builders in the industry and improve the experience for both builders and consumers in the process.

The Association of Professional Builders was founded in 2014 by Russ Stephens and Sky Kolade to help established custom home builders generate more leads, more sales, and increase their margins while improving the building experience for their clients.

Today, we empower builders across nations with essential systems, templates, and training, catalyzing positive change within the industry.

Timestamps:

[00:00 - 03:09] Intro with Russ Stephens
[03:10 - 06:22] What Roofers Should Be Doing
[06:23 - 09:28] What APB Provides to Builders / Ideal Client
[09:29 - 10:50] Advice for Roofers Starting Out
[10:51 - 16:08] Common Mistakes Business Owners Make / Trends
[16:09 - 18:27] Difference in the US and Other Countries (Safety)
[18:28 - 18:43] RoofingSite.com Ad (special offer)
[18:44 - 21:29] Lighting Round
[21:30 - 23:19] Takeaways
[23:20 - 24:16] Outro/Contact

Resources:

Website: https://www.associationofprofessionalbuilders.com/about

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 1 Episode 43 - Train AI on Your Company! V.2

Fri, 09 Aug 2024 06:01:27 -0500

Have you ever created an executive assistant in minutes? In today’s workshop, Chris shows off his framework to help roofers train AI to help their company! Chris uses ChatGPT and Claude with extensive prompts and shows how you can do the same! If you haven’t embraced AI yet this is a perfect episode for you to start implementing these tools in your company TODAY! Don’t forget to grab your free resources, prompt cheat sheets, AI SEO expert course, and Chris’ book Digital Guide to Marketing for Roofers these all can be found at www.roofingsites.com/ai-workbook!

Find more business-growing information in The Ultimate Guide to Digital Marketing for Roofers here https://go.roofingsites.com/!

About:

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 02:34] Intro/Train AI for Your Roofing Company
[02:35 - 07:35] How AI will Help Your Business & 4R Marketing System
[07:36 - 11:07] What to Train AI On
[11:08 - 13:17] Perfect Prompt Framework
[13:18 - 19:20] Prompts in ChatGPT & Custom GPT’s
[19:21 - 22:34] OpenAI API (Your Assistant)
[22:35 - 24:10] Prompts in Claude
[24:11 - 31:23] Tips when using Claude & ChatGPT
[31:24 - 35:03] Tips on creating a Custom GPT
[35:04 - 36:22] Tips when using Claude API
[36:23 - 37:39] Steps to Train AI on Your Company & Recap
[37:40 - 40:56] Outro & Free Resources

Resources:

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

https://www.linkedin.com/in/claudiovilas-business-broker/

Roofer Growth Hacks - Season 1 Episode 42 : Be Ready to Sell Your Business TODAY with Claudio Vilas

Fri, 02 Aug 2024 05:45:00 -0500

Are you looking to sell your business in the next 5 years? Whether you want to sell in the future or not, you need to be ready to sell TODAY. We are joined by Roofing Business Broker, Claudio Vilas, to discuss all of the guardrails that our roofers should have in their business so they are ready to sell. Claudio breaks down how business owners can start implementing habits and the details business owners should take to get everything above board when life inevitably happens.

We know you will get value from today’s episode, so please take a moment to leave us a 5-star review!

Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here!

About Claudio:
Claudio has over 25 years of experience as both an international executive for Fortune 500 companies, and as an entrepreneur. He was formerly a Marketing Director for Latin America, overseeing sales of over $300 million, and a Domestic Channel Marketing Director, overseeing sales of over 1 Billion. More recently, as a business owner, he owned several different businesses in South Florida. Claudio is a passionate entrepreneur and enjoys helping his clients achieve their fullest potential, assisting them in either buying or selling their businesses.

Timestamps:

[00:00 - 02:42] Intro with Claudio Vilas
[02:43 - 06:10] What Roofers Should Be Doing
[06:11 - 09:13] Pitfalls for Roofers
[09:14 - 13:26] The Focus / Ready to Sell
[13:27 - 15:54] EOS / Profit First
[15:55 - 22:28] Biggest Mistakes Business Owners Make / Trends
[22:29 - 22:46] RoofingSite.com Ad (special offer)
[22:47 - 27:37] Lighting Round
[27:38 - 29:14] Takeaways
[29:15 - 30:19] Outro/Contact

Resources:

Website: https://www.cvbusinessbroker.com/aboutme

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 1 Episode 41 - Train AI on Your Company with Chris

Fri, 26 Jul 2024 05:43:16 -0500

Did you know you can train AI on your own company? In today’s workshop, Chris dives deep into how you can train AI with content that you already have for your company. Chris uses ChatGPT and Claude with very extensive prompts and shows how you can do the same! If you’ve been looking for a personal assistant, today you’ll learn how to create your assistant to help your roofing business! Don’t forget to grab your free resources, prompt cheat sheets, AI SEO expert course, and Chris’ book Digital Guide to Marketing for Roofers these all can be found at www.roofingsites.com/ai-workbook. !

Find more business-growing information in The Ultimate Guide to Digital Marketing for Roofers here https://go.roofingsites.com/!

About:

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 02:27] Intro/Train AI for Your Roofing Company
[02:28 - 07:25] How AI will Help Your Business & 4R Marketing System
[07:26 - 10:42] What to Train AI On
[10:43 - 12:52] Perfect Prompt Framework
[12:53 - 23:33] Using Prompts in ChatGPT & API’s
[23:34 - 28:50] Using Prompts in Claude
[28:51 - 36:00] Tips when using Claude & ChatGPT (Custom GPT’s)
[36:01 - 37:22] Back to Claude (API)
[37:23 - 38:38] Steps to Train AI on Your Company & Recap
[38:39 - 41:28] Outro & Free Resources

Resources:

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

https://www.salestransformationgroup.com/about-us/

Roofer Growth Hacks - Season 1 Episode 40 - Negotiate Better: 3 Must Know Tips with Moshe Cohen

Fri, 19 Jul 2024 05:45:00 -0500

Getting your foot in the door is hard enough, but can you close the deal? Professional mediator and author, Moshe Cohen shares his framework for roofers to build long-lasting connections in any market in high-stakes situations. This episode isn’t just filled with techniques you can try, Chris and Moshe dive into the how of making negotiation second nature and natural for any professional. You can also check out Moshe’s book: Collywobbles: How to Negotiate When Negotiating Makes You Nervous.

We know you will get value from today’s episode, so please take a moment to leave us a 5-star review!

Don’t forget to grab your own copy of The Ultimate Guide to Digital Marketing for Roofers here!

About Moshe:
For over two decades, Moshe Cohen has been helping people unlock their potential to negotiate more effectively, communicate more skillfully, lead more purposefully, and manage conflict more artfully. His book, *Collywobbles: How to Negotiate When Negotiating Makes You Nervous*, combines negotiation with emotional intelligence to help readers overcome emotional barriers, apply their skills, and become more effective negotiators.

Moshe Cohen has been helping people improve their skills since 1995 when he founded The Negotiating Table and has been teaching at Boston University's Questrom School of Business since 2000. He has worked with thousands of students as well as companies and organizations all over the world. As a mediator, he has worked to resolve hundreds of matters and has also coached executives, managers, and individuals on negotiating more effectively.

Timestamps:

[00:00 - 05:05] Intro with Moshe Cohen
[05:06 - 09:37] 3 Techniques to Negotiate as a Roofer
[09:38 - 15:01] 3 Ways to Slow Down in Negotiation
[15:02 - 17:39] Roofers/Contractors Starting Out
[17:40 - 21:05] Common Mistakes Roofers Make
[21:06 - 22:11] Craziest Mediation Moshe Has Done
[22:12 - 22:37] RoofingSite.com Ad (special offer)
[22:38 - 25:48] Lighting Round
[25:49 - 27:57] Takeaways
[27:58 - 29:05] Outro/Contact

Resources:

Website: https://www.linkedin.com/in/grothryan/

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 1 Episode 39 - Skyrocket Your Topical Authority with AI-Driven Scripts with Chris

Fri, 12 Jul 2024 05:45:00 -0500

Creating content is the easiest way to become an authority in your area, how do make it easier for roofers? In today’s workshop Chris unveils his strategy by leveraging AI tools to research and create video content for your roofing company. Can’t think of topics to cover? Wondering what people are searching for? No more excuses, Chris us exactly how to research, organize, and create scripts for you to start utilizing! Don’t forget to grab your free resources, prompt cheat sheets, AI SEO expert course, and Chris’ book Digital Guide to Marketing for Roofers these all can be found at www.roofingsites.com/ai-workbook. !

Find more business-growing information in The Ultimate Guide to Digital Marketing for Roofers here https://go.roofingsites.com/!

About:

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 03:15] Intro/Defining Topical Authority
[03:16 - 06:04] Using Gemini to Research People’s Questions
[06:05 - 08:13] Using Perplexity.ai
[08:14 - 13:00] Using ChatGPT
[13:01 - 15:30] Chris’ Custom Roofer Video Script Assistant
[15:31 - 17:21] Outro & Free Resources

Resources:

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

https://www.salestransformationgroup.com/about-us/

Roofer Growth Hacks - Season 1 Episode 38 - Giving Roofers a Vacation with Sales with Ryan Groth

Fri, 05 Jul 2024 05:45:00 -0500

Are you ready to go on a vacation that is actually worry-free? Ryan Groth, Founder of Sales Transformation Group lays down how roofers get to the next level in their business. Owners are usually trapped and tied to the sales process for the lifetime of their business; this isn’t ideal for anyone’s retirement plan or for the company to survive. Ryan shares his framework for roofers to go far beyond a few million in sales per year.

We know you will get value from today’s episode, so please take a moment to leave us a 5-star review!

Don’t forget to grab your own copy of The Ultimate Guide to Digital Marketing for Roofers here!

About

“To Help Business Owners Focus on Growth allowing them to Create Safety for others.”

After experiencing first-hand the worries and issues that the construction and building materials industries face with sales, we knew we had to make a difference.

When you look at the statistics, you’ll see that sales proficiency is a major weakness in our industry, which leads to all types of problems for both the business owner and the employees.

Problems like inconsistent, unpredictable revenue. Problems like razor-thin margins that don’t give the business room to grow or breathe. Problems like not knowing whether or not you’ll land your next job because your sales process isn’t consistent.

We get it, and we’re here to help.

Timestamps:

[00:00 - 04:38] Intro with Ryan Groth
[04:39 - 08:06] What Sales Transformation Group Does
[08:07 - 13:30] Helping Roofers Level Up (Road to Millions)
[13:31 - 18:00] Roofers/Contractors Starting Out
[18:01 - 23:08] How You Can Grow Past Leads (Referrals)
[23:09 - 23:33] RoofingSite.com Ad
[23:34 - 27:51] Lighting Round
[27:52 - 30:00] Takeaways
[30:01 - 31:00] Outro/Contact

Resources:

Website: https://www.linkedin.com/in/grothryan/

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 1 Episode 37 - Hiring Rock Star Employees with Ryan Englin

Fri, 28 Jun 2024 03:45:00 -0500

How you can hire rock stars for your empire! Ryan Englin, CEO of Core Matters and Author of “Hire Better People Faster”, and “How to Hire the Ones You Won’t Want to Fire,” shares his passion and methods for employee recruitment and retention. Ryan takes out the guesswork around hiring in today’s workshop and paints the picture that many roofers haven’t seen.

We know you will get value from today’s episode, so please take a moment to leave us a 5-star review!

Don’t forget to grab your own copy of The Ultimate Guide to Digital Marketing for Roofers here!

About

The Core Fit Hiring System is a repeatable, in-house recruiting process for attracting and retaining all employees you need to grow your service business and free up your time.

Timestamps:

[00:00 - 05:27] Intro with Ryan Englin (Corporate to Agency)
[05:28 - 07:01] What Core Matters Does
[07:02 - 10:52] Mindset Shift (Employee Experience)
[10:53 - 21:27] 3 Types of Recruiting
[21:28 - 29:28] Using The Right Bait (Higher Pay)
[29:29 - 36:10] Reality of Labor Market (Shortage & Training)
[36:11 - 42:00] Find the Core of Your Company
[42:01 - 45:36] Recap / Hardest Part of Business / Free Resources
[45:37 - 51:55] Audience Takeaways & Q&A
[51:56 - 53:27] Outro/Contact

Resources:

Website: https://www.linkedin.com/in/ryanenglin/

https://corematters.com/

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

https://www.linkedin.com/in/randygoruk/

Roofer Growth Hacks - Season 1 Episode 36 - Be a Better Leader in 3-Steps with Randy Goruk

Fri, 21 Jun 2024 05:45:00 -0500

What does it mean to be a better leader? Randy Goruk, Founder of Leaders’ Edge 360, shares who should be improving their leadership skills and which skills leaders should have. These skills include but are not limited to planning, effective listening, asking good open-ended questions, and having a focal point. Hear how your business can benefit by strengthening leadership skills to achieve full employee engagement and improve profits! For more information about Randy and Leaders’ Edge 360, visit them at leadersedge360.com.

If you enjoyed today’s episode, please take a moment to leave us a 5-star review.

Grab your own copy of The Ultimate Guide to Digital Marketing for Roofers here!

About

In 2003, Randy founded LeadersEdge360.com to deliver innovative, customized programs primarily for building material companies, manufacturers, distributors, retailers, contractors, sub-contractors, as well as government agencies, non-profit organizations and organizations seeking leadership development help. More than that, he provides insight into business challenges and delivers results-oriented tactics for leaders to implement with their teams. Leaders benefit by strengthening their skills so they can achieve full employee engagement, which in turn improves profits. In today’s marketplace, Randy is known for delivering Real Experience—Real Results in ways that never disappoint.

Timestamps:

[00:00 - 01:09] Intro
[01:10 - 03:45] Construction as the Starting Point for Entrepreneurship
[03:46 - 12:34] Leaders Edge 360- Coaching Skills
[12:35 - 14:26] #1 Issue Randy Sees
[14:27 - 17:45] Who Should Be Improving Their Leadership Skills?
[17:46 - 23:19] Industry Trends
[23:20 - 23:45] Ad
[23:46 - 27:43] Lightning Round
[27:44 - 30:18] Chris’s Takeaways
[30:19 - 31:46] Outro

Resources:

Website: https://leadersedge360.com/

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 1 Episode 35 - AI for Roofers: How to Create Content Using AI

Fri, 14 Jun 2024 05:45:00 -0500

AI can look intimidating, where do we start, roofers!? Today’s workshop is a quick lesson to get you started using AI TODAY for your roofing company. No more excuses, Chris is showing you exactly where you can start getting the hang of using ChatGPT and Google’s Gemini. Don’t forget to grab your free resources, prompt cheat sheets, AI SEO expert course, and Chris’ book Digital Guide to Marketing for Roofers; these all can be found at www.roofingsites.com/ai-workbook. !

Find more business-growing information in The Ultimate Guide to Digital Marketing for Roofers here https://go.roofingsites.com/!

About:

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 00:37] Intro
[00:38 - 02:02] Follow Along to Free Course
[02:03 - 05:09] How to use Custom GPT
[05:10 - 09:25] How to use Google’s Gemini
[09:26 - 10:04] Outro & Free Resources

Resources:

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 1 Episode 34 - Stop Stealing from Your Family with Tom Reber

Fri, 07 Jun 2024 05:45:00 -0500

Your edge is in the discipline of creating connection. Tom Reber, creator of The Contractor Fight, shares his top tips for how you can sell better, fix your contracting company to be more profitable, and differentiate yourself to create connection when you sell. Check out more information about Tom and download your guide to spotting a cheap prospect at thecontractorfight.com/cheap!

If you enjoyed today’s episode, please take a moment to leave us a 5-star review.

Grab your own copy of The Ultimate Guide to Digital Marketing for Roofers here!

About

The Contractor Fight is a movement of Home Improvement Contractors who are taking back control of their businesses & fattening their wallets. By educating one contractor at a time, we’re quickly restoring our industry to a place of respect in our communities. No more will the trades be looked at as a “fallback” position when college doesn’t work out. No longer will tradespeople be looked upon as uneducated and undeserving.

Timestamps:

[00:00 - 01:08] Intro
[01:09 - 06:34] Tom’s Start to Entrepreneurship
[06:35 - 08:38] Tom’s Ideal Client
[08:39 - 14:17] The Worst Question a Contractor Can Ask/ 50% Gross Profit
[14:18 - 17:58] Tom’sAdvice: Be On the Attack, Peel Don’t Pounce
[17:59 - 27:51] Sales: About Proposals/ Sales Process
[27:52 - 36:04] Marketing/ Differentiate Yourself
[36:05 - 36:20] Ad
[36:21 - 40:34] Create Connection and Be Curious
[40:35 - 42:29] Chris’s Takeaways
[42:30 - 43:44] Outro

Resources:

Website: https://thecontractorfight.com/

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 1 Episode 33 - Ultimate Guide to Ranking on Google Maps for Roofers with Chris

Fri, 31 May 2024 05:45:00 -0500

Roofers! Dominate your competition by ranking on Google Maps! Today, we are discussing how your company can rank higher on Google Maps by understanding Google’s 3-Pack formula. Learn how to leverage your community and become one of the top three choices EVERY SINGLE TIME someone searches in your area. If you want to get to work now, please check out RoofingSites workbook at roofingsites.com/SEO-Workbook.

Find more business-growing information in The Ultimate Guide to Digital Marketing for Roofers here https://go.roofingsites.com/!

About:

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, but we help you close the sale!

Timestamps:

[00:00 - 02:29] Intro
[02:30 - 04:11] Market Oversaturation - Be THE Choice
[04:12 - 06:06] What Is A Good Marketing Strategy?
[06:07 - 09:33] Highest Buyer Intent & Dominating Google
[09:34 - 13:40] Google Maps 3-Pack (Defined)
[13:41 - 31:26] 3-Pack Ranking Factors & How-To
[31:27 - 38:07] How to Get Local Links
[38:08 - 41:16] Free Resources- Book, AI SEO Course, Schedule w/ Chris & Team
[41:17 - 44:18] Questions- Common Problems, Reviews are a MUST, Answer the phone!
[44:19 - 44:41] Outro

Monthly workshop- new SEO formula for roofers, roofingsites.com/SEO-Workbook,

Resources:

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

https://www.linkedin.com/in/ghayne/

Roofer Growth Hacks - Season 1 Episode 32 - What Roofers Are Getting Wrong! with Greg Hayne

Fri, 24 May 2024 05:45:00 -0500

Are you holding your own business back? Greg Hayne with Hayne Coaching Group discusses why your business isn’t growing and shares his top tips to help you improve your service and build your business. Find more information about Greg and the Hayne Coaching Group Peer Groups by visiting haynecoachinggroup.com!

If you enjoyed today’s episode, please take a moment to leave us a 5-star review.

Grab your own copy of The Ultimate Guide to Digital Marketing for Roofers here!

About

At Hayne Coaching Group, customers can find and implement better, smarter, more innovative ways to work in two primary ways. Hayne Coaching Group offers an ESE Peer Group that brings similar-sized and focused, growth-minded, non-competing roofers together three or more times a year to share their best practices, help each other solve problems, and generally create a setting where the members can get better in a supportive environment. For over a dozen years, the Hayne Coaching Group’s Creating Great Service training and support program has helped commercial roofing contractors build better, more profitable service departments by teaching them the best practices used by the best service contractors in the country.

Timestamps:

[00:00 - 00:53] Intro
[00:54 - 05:18] About Greg: Where He Started & Where He Is Now
[05:19 - 09:48] Peer Groups and Coaching
[09:49 - 15:48] Biggest Issues in Businesses/ Mindset & Self-Improvement
[15:49 - 17:50] Mistakes
[17:51 - 24:40] Details About ESE Peer Groups & Investing In Yourself
[24:41 - 27:45] Trends to Act On in the Roofing Industry
[27:45 - 28:02] Ad
[28:03 - 30:08] Lightning Round
[30:09 - 32:34] Chris’s Takeaways
[32:35 - 34:02] Outro

Resources:

Website: https://www.haynecoachinggroup.com/

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 1 Episode 31 - How to Price Your Services using Profit First with Shawn Van Dyke

Fri, 17 May 2024 05:45:00 -0500

You can’t outwork the math of your business! Shawn Van Dyke, the author of “Profit First for Contractors”, explains what you need to know about Profit First to make your roofing business profitable. Build your business as a profitable business from the start! Check out more resources and tools about implementing the Profit First system for your business by visiting shawnvandyke.com!

If you enjoyed today’s episode, please take a moment to leave us a 5-star review.

Grab your own copy of The Ultimate Guide to Digital Marketing for Roofers here!

About

Shawn Van Dyke is a highly respected and influential construction management consultant, known for his unparalleled expertise in streamlining construction business operations. With his proven strategies and highly engaging coaching programs. Shawn has helped countless businesses achieve financial security while delivering exceptional results.

Timestamps:

[00:00 - 01:15] Intro
[01:16 - 09:20] About Shawn- Engineering, Construction Development, Profit First
[09:21 - 17:46] “Profit First for Contractors”
[17:47 - 25:10] Questions About Implementing Profit First
[25:11 - 30:34] Difference Between the Main Profit First and Profit First for Contractors
[30:35 - 33:08] Operating Expenditures
[33:09 - 38:26] How New Roofer Businesses Should Start w/ Profit First System
[38:27 - 38:44] Ad
[38:45 - 42:51] Lightning Round
[42:52 - 44:28] Chris’s Takeaways
[44:29 - 45:35] Outro

Resources:

Website: https://shawnvandyke.com/

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

https://the10disciplines.com/

Roofer Growth Hacks - Season 1 Episode 30 - The 10 Disciplines for Successful Roofers with Rob Dube

Fri, 10 May 2024 05:45:00 -0500

What is your 10-year vision? In this episode, Rob shares with us the importance of the ten disciplines that he and Gino Wickman have developed for roofers that will help you build and scale your business. Stay tuned for actionable advice on exactly how to do that!

Find more information at the10disciplines.com!

If you enjoyed today’s episode, please take a moment to leave us a 5 star review.

Grab your own copy of The Ultimate Guide to Digital Marketing for Roofers here!

About

For over 30 years, Rob has been thriving as a purpose-driven entrepreneur. He is the co-Founder of imageOne which has won dozens of awards for its people-first and purpose-driven culture from outlets like Forbes and Inc. Magazine. Rob is also the author of donothing: the Most Rewarding Leadership Journey You Will Ever Take, the host of the Leading with Genuine Care podcast, and the host of the Do Nothing Leadership Retreat in Colorado.

Timestamps:

[00:00 - 00:58] Intro
[00:59 - 05:14] About Rob Dube - Entrepreneurship & Partnering w/ Gino Wickman
[05:15 - 07:19] The 10 Disciplines
[07:20 - 15:54] How to Set Time Away from Business/ Unplugging
[15:55 - 24:38] Knowing Your 100%
[24:39 - 30:57] How to Map Out Your 10 Year Vision
[30:58 - 35:03] Maximize Your Energy & Impact
[35:04 - 35:21] Ad
[35:22 - 37:50] Lightning Round
[37:51 - 39:47] Chris’s Takeaways
[39:48 - 40:54] Outro

Resources:

Website: https://www.linkedin.com/in/robdube/

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 1 Episode 29 - The NEW 2024 SEO Formula for Roofers with Chris

Fri, 03 May 2024 05:45:00 -0500

Roofers! This is your *NEW* SEO formula to put your business on the map! Today, we are discussing what SEO is, why you need it, and how you can utilize it to grow your business. Learn how you can dominate Google, Maps 3-Pack, and Organic SEO. Follow along by downloading today’s workbook at roofingsites.com/SEO-Workbook.

Find more business-growing information in The Ultimate Guide to Digital Marketing for Roofers here https://go.roofingsites.com/!

About:

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, but we help you close the sale!

Timestamps:

[00:00 - 03:18] Intro
[03:19 - 05:57] Market Oversaturation- Be THE Choice
[05:58 - 09:49] What Is A Good Marketing Strategy?
[09:50 - 13:03] About SEO and Why Your Business Needs It
[13:04 - 29:29] How to Dominate Google
[29:30 - 43:06] Workbook- SEO Workbook
[43:07 - 45:25] Free Resources- Book, AI SEO Course, Schedule w/ Chris & Team
[45:26 - 51:51] Questions- AI and Sales Leads
[51:52 - 53:18] Outro

Monthly workshop- new seo formula for roofers, roofingsites.com/SEO-Workbook,

Resources:

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season1 Episode 28 - The Recipe for Priceless Marketing with Hugh Liddle

Fri, 26 Apr 2024 05:45:00 -0500

Roofers, how often are you following up with your customers? Today, Hugh Liddle with Red Cap Sales Coaching, shares some of his best sales advice for roofers…follow up with your customers! Listen along as Hugh shares an incredible real life example of how sending out emails for holidays, birthdays, and other special days garnered a surprising amount of customer engagement! Check out more tools and information about Hugh and his team at redcapsalescoaching.com.

If you enjoyed today’s episode, please take a moment to leave us a 5 star review.

Grab your own copy of The Ultimate Guide to Digital Marketing for Roofers here!

About

Red Cap Sales and Hugh Liddle have the number one, cutting edge, customer communication and retention tool available to small business owners, who want massive repeat business without investing an arm and a leg!

Timestamps:

[00:00 - 00:42] Intro
[00:43 - 02:51] About Hugh Liddle
[02:52 - 11:57] About Red Cap Sales Coaching Program & Sales Process
[11:58 - 15:57] Examples of Open-Ended Questions to Ask in Sales
[15:58 - 22:13] The Importance of Following Up
[22:14 - 25:48] Who Should Be Contacting Customers
[25:49 - 31:51] Common Mistakes in Sales
[31:52 - 32:09] Ad
[32:10 - 37:39] Lightning Round
[37:40 - 39:11] Chris’s Takeaways
[39:12 - 40:02] Outro

Resources:

Website: https://redcapsalescoaching.com/

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 1 Episode 27 - You’re Hiring the Wrong Way with Ryan Englin

Fri, 19 Apr 2024 05:45:00 -0500

Solve the challenge of attracting and retaining employees! Ryan Englin, CEO of Core Matters and Author of “Hire Better People Faster”, shares his passion and methods for employee recruitment and retention. With Ryan’s proven hiring process, you can expect to reduce hiring time, retain employees, and grow your business.

If you enjoyed today’s episode, please take a moment to leave us a 5 star review.

Grab your own copy of The Ultimate Guide to Digital Marketing for Roofers here!

About

The Core Fit Hiring System is a repeatable, in-house recruiting process for attracting and retaining all employees you need to grow your service business and free up your time.

Timestamps:

[00:00 - 00:48] Intro
[00:49 - 03:10] The Reason Behind “Hire Better People Faster” Book
[03:11 - 04:55] Breaking The Labor Shortage Myth
[04:56 - 08:10] About Core Matters
[08:11 - 10:49] How to Figure Out Your Company Cores
[10:50 - 15:37] The Reality of Why Employees Leave
[15:38 - 18:57] Solving Retention Problems
[18:58 - 23:07] What Your Job Ads Should Look Like
[23:08 - 23:24] Ad Slot
[23:25 - 25:42] The Ideal Client for Core Matters & How to Work w/Core Matters
[25:43 - 27:26] Chris’s Takeaways
[27:27 - 28:32] Outro

Resources:

Website: https://www.linkedin.com/in/ryanenglin/

https://corematters.com/

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 1 Episode 26 - Rapid Results for Roofers with Derek Isaac

Fri, 12 Apr 2024 05:45:00 -0500

Does your roofing company have systems in place? Derek Isaac from Rapid Result Creators appears on today’s show to share his passion for efficient systems in contracting businesses. If you want to learn how to implement systems that will help you run your business better, listen to this episode and check out more of Derek’s free information at rapidresultcreators.com!

If you enjoyed today’s episode, please take a moment to leave us a 5-star review.

Grab your copy of The Ultimate Guide to Digital Marketing for Roofers here!

About

The RRC Coaching Program helps contractors systematize their business while eliminating roadblocks to success. Providing more free time, profitability, and peace of mind. Schedule a free consultation today to see how the RRC Program can help your construction business.

Timestamps:

[00:00 - 00:52] Intro
[00:53 - 03:21] About Derek: Start of Career, Sub-Contracting, Coaching
[03:22 - 06:19] Who and How Derek Helps w/ RRC
[06:20 - 07:52] The Hardest Sticking Point Derek Sees In His Clients
[07:53 - 10:45] Specific Systems Contracting Companies Need
[10:46 - 14:42] Derek’s Ideal Customer & Advice He Would Give
[14:43 - 18:49] Common Mistakes Derek Sees
[18:50 - 22:47] Industry Trends
[22:48 - 23:05] Ad
[23:06 - 26:31] Lightning Round
[26:32 - 29:24] Chris’s Takeaways
[29:25 - 30:38] Outro

Resources:

Website: https://rapidresultcreators.com/

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 1 Episode 25 - 6 Hiring Myths that Hold Contractors Back from Success with Paul Sanneman

Fri, 05 Apr 2024 05:45:00 -0500

Break these six recruiting myths and unleash six hiring realities! Paul Sanneman leads today’s workshop, focusing on the best practices that will help you hire the best employees for your business. Though this quick workshop is packed with valuable information, check out contractorstaffingsource.com for even more info!

Find more business growing information in The Ultimate Guide to Digital Marketing for Roofers here https://go.roofingsites.com/!

About:

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 00:55] Intro
[00:56 - 02:15] Who is Paul Sanneman?
[02:16 - 02:57] What is Your Definition of The Worst Employee?
[02:58 - 03:55] Gen Z Mindset & Aging Workforce
[03:56 - 04:44] 6 Myths of Recruiting
[04:45 - 11:00] 6 Hiring Realities
[11:01 - 15:07] Onboarding Practices & How to Leverage A.I.
[15:08 - 16:37] 6 Hiring Realities Review
[16:38 - 18:04] Marketing & Hiring w/ Chris
[18:05 - 19:09] Outro

Resources:

RoofingSites: https://www.roofingsites.com/

Contractor Staffing Source: https://contractorstaffingsource.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 1 Episode 24 - How to Protect Your Profits with Eric Fortenberry

Fri, 29 Mar 2024 05:45:00 -0500

Is your business bleeding money? Eric Fortenberry, Founder & CEO of JobTread, provides insight on the software they use to help builders and contractors throughout the entire construction process. From sales and estimating, project management, job finances, and customer experience, JobTread allows you to manage all your jobs in one place. Save money and be confident in your numbers by using their systems and processes. To find more information about JobTread, visit their website at jobtread.com!

If you enjoyed today’s episode, please take a moment to leave us a 5 star review.

Grab your own copy of The Ultimate Guide to Digital Marketing for Roofers here!

About

We provide software that guides builders and contractors through the entire construction process. Our goal is to help you conquer the chaos that comes with owning a construction business. From pre-construction through project completion, all your jobs are managed in one place, giving you more time to focus on what matters most.

Timestamps:

[00:00 - 00:55] Intro
[00:56 - 06:31] About JobTread and How Their Software Helps Contractors
[06:32 - 09:12] Feedback on Software Features
[09:13 - 11:12] The Problem of Not Knowing Your Numbers
[11:13 - 15:05] Who Should Use JobTread & Advice On Using It
[15:06 - 20:03] How Often Should You Be Updating Your Costs?
[20:04 - 22:32] Systems and Processes Managing Finances
[22:33 - 25:46] Industry Trends
[25:47 - 26:04] Ad
[26:05 - 30:45] Lightning Round
[30:46 - 32:15] Chris’s Takeaways
[32:16 - 33:25] Outro

Resources:

Website: https://www.jobtread.com/

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 1 Episode 23 - How to Build Your Exit Strategy with David Lupberger

Fri, 22 Mar 2024 05:45:00 -0500

Are you prepared to exit your roofing company? David Lupberger, author of “Managing the Homeowner Experience” and owner of Remodel Force, joins today’s episode. David shares how to prepare for exiting your business, power tools he gives to his own clients, and how to build your business better by focusing on your customer’s experience. To find more information about David’s work and coaching, visit his website at Davidlupberger.com!

If you enjoyed today’s episode, please take a moment to leave us a 5 star review.

Grab your own copy of The Ultimate Guide to Digital Marketing for Roofers here!

About

For more than two decades, David has drawn from his experience as a small business owner to help contractors successfully develop lean and mean business systems. Through his work, David hopes to redefine the way that small business owners, their customers, and suppliers work together by collaborative relationships being optimized and improved.

Timestamps:

[00:00 - 00:50] Intro
[00:51 - 04:28] David’s Experience and Preparing for Transition
[04:29 - 06:44] When You Should Start Thinking About Exiting
[06:45 - 09:41] #1 Thing People Want to Get Off Their Plate
[09:42 - 19:53] Power Tools David Gives His Clients
[19:54 - 21:39] David’s Ideal Client
[21:40 - 22:50] Common Mistakes Roofers Make and How to Avoid Them
[22:51 - 28:36] Industry Trends
[28:37 - 28:53] Ad
[28:54 - 34:00] Lightning Round
[34:01 - 36:26] Chris’s Takeaways
[36:27 - 37:28] Outro

Resources:

Website: https://www.davidlupberger.com/about/

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 1 Episode 22 - Be the Boss You're Supposed to Be with Al Levi

Sat, 16 Mar 2024 03:07:34 -0500

Master your calendar and grow your business with less stress! Al Levi, author of “The 7-Power Contractor”, appears on the show today to share his tried and true standard operating procedures for contractors. Listen along as he discusses the seven simple powers that will allow you to regain control of your contracting business and run it with less stress and more success!

If you enjoyed today’s episode, please take a moment to leave us a 5 star review.

Grab your own copy of The Ultimate Guide to Digital Marketing for Roofers here!

About

Al Levi has helped thousands of contractors implement his 7-Power System through 1-1 consulting and regain power over their businesses so they can run them with less stress and more success.

Timestamps:

[00:00 - 00:48] Intro
[00:49 - 02:17] Al’s Entrepreneurial Story
[02:18 - 11:08] How Al Helps People Now
[11:09 - 13:40] What You Need From Day One
[13:41 - 19:52] Al’s Coaching System
[19:53 - 24:06] Al’s Advice
[24:07 - 28:36] How to Take Advantage of Industry Trends
[28:37 - 28:59] Ad
[29:00 - 33:09] Lightning Round
[33:10 - 35:35] Chris’s Takeaways
[35:36 - 36:49] Outro

Resources:

Website: https://7powercontractor.com/

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 1 Episode 21 - AI for Roofers: Leverage Artificial Intelligence for your Roofing Company with Chris Hunter

Fri, 08 Mar 2024 05:45:00 -0600

It’s time for AI, roofers! This workshop is the best place for you to learn how to grow your roofing company with AI. Not only will Chris show you which AI tools he uses, but he will also teach you how to use AI specifically for marketing and sales for your business. Equipped with downloads, prompt cheat sheets, and an AI SEO expert course,today’s workbook can be found at www.roofingsites.com/ai-workbook!

Find more business growing information in The Ultimate Guide to Digital Marketing for Roofers here https://go.roofingsites.com/!

About:

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 02:55] Intro
[02:56 - 06:33] How to use A.I.
[06:34 - 08:48] Building Systems for Your Business
[08:49 - 12:33] About the 4R Marketing System
[12:34 - 13:05] Download Workbook- AI for Roofers 2024
[13:06 - 14:46] Workbook- AI Prompt Cheat Sheet
[14:47 - 19:54] Workbook- Roofing AI SEO Expert
[19:55 - 22:00] Workbook- Roofing AI Marketing Expert
[22:01 - 23:07] Workbook- Roofing AI Title Creator
[23:08 - 25:20] Workbook- Roofing AI Blog Article Creator
[25:21 - 27:42] Workbook- Roofing AI Landing Page Creator
[27:43 - 30:48] Additional AI Tools that Chris Uses
[30:49 - 34:51] AI Sales Assistant Demo
[34:52 - 35:27] Quick Overview
[35:28 - 45:24] Free Gifts & Questions
[45:25 - 46:01] Outro

Resources:

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 1 Episode 20 - How to Level Up Your Roofing Business with Les O’Hara

Fri, 01 Mar 2024 05:45:00 -0600

Boost your roofing business using these tips! Les O’Hara is a serial entrepreneur with a passion for mentoring others. Today, Les shares a few of his favorite business hacks to improve your business such as forecasting cash flow, finding the right mentor, and executing revenue generation leads.

If you enjoyed today’s episode, please take a moment to leave us a 5 star review.

Grab your own copy of The Ultimate Guide to Digital Marketing for Roofers here!

About

A trusted advisor to contractors, property managers, and passive income investors.

Timestamps:

[00:00 - 00:46] Intro
[00:47 - 03:35] Les’s Entrepreneurial Start
[03:36 - 06:13] Business Coaching & Failures
[06:14 - 08:34] Les’s Ideal Client
[08:35 - 13:52] Knowing Your Numbers & Les’s Advice
[13:53 - 17:28] How to Improve Common Mistakes- Cash Flow
[17:29 - 21:26] The Four Pillars/ Industry Trends
[21:27 - 21:42] Ad
[21:43 - 26:41] Lightning Round
[26:42 - 27:50] Chris’s Takeaways
[27:51 - 29:02] Outro

Resources:

Website: https://lesohara.com/

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 1 Episode 19 - Stand Out Through Customer Experience with Fred Reikowsky

Fri, 23 Feb 2024 05:45:00 -0600

How much attention are you paying to your customer experience? Fred Reikowsky, a Certified Professional Business Coach and principal of Legacy Business Leaders LLC, joins today to share his Five Functions Framework that he utilizes to grow his clients' businesses. To get in touch with Fred and the Legacy Business Leaders team, check them out at legacybizleaders.com!

If you enjoyed today’s episode, please take a moment to leave us a 5 star review.

Grab your own copy of The Ultimate Guide to Digital Marketing for Roofers here!

About

The vision and mission of Legacy Business Leaders is to see small business owners flourish on their bottom line, excel in the quality of their lives, and become agents of positive influence in their communities.

Timestamps:

[00:00 - 00:45] Intro
[00:46 - 03:27] About Fred and Where His Career Is Now
[03:28 - 05:26] Fred’s Five Functions
[05:27 - 06:41] How To Develop Leadership
[06:42 - 12:01] More About Finances
[12:02 - 18:04] People- Finding the Right Ones
[18:05 - 20:50] Fred’s Advice to New Roofing Company Owners
[20:51 - 23:51] Industry Trends That You Should Take Advantage Of
[23:52 - 24:08] Ad
[24:09 - 28:32] Lightning Round
[28:33 - 30:25] Chris’s Takeaways
[30:26 - 31:19] Outro

Resources:

Website: https://legacybizleaders.com/

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 1 Episode 18 - Building a Better Business for Roofers with Chris Scully

Fri, 16 Feb 2024 05:45:00 -0600

Are you making these mistakes in your roofing company? Chris Scully with Action Management Pros joins the show to share his experience utilizing the Hubbard Management System, industry trends to be aware of, advice to new owners, and common mistakes he sees business owners make. To connect with Chris and his team, visit them at actionmanagementpros.com!

If you enjoyed today’s episode, please take a moment to leave us a 5 star review.

Grab your own copy of The Ultimate Guide to Digital Marketing for Roofers here!

About

Action Management Pros is a contractor consulting firm with a primary mission to empower general contractors in developing better, more successful businesses.

Timestamps:

[00:00 - 00:39] Intro
[00:40 - 03:44] Valuable Experience & What Chris Focuses on Now
[03:45 - 09:09] Hubbard Management System
[09:10 - 16:18] Common Mistakes to Look Out For
[16:19 - 19:37] Advice to New Owners & Industry Trends to Watch
[19:38 - 19:59] Ad
[20:00 - 24:28] Lightning Round
[24:30 - 26:13] Chris’s Takeaways
[26:14 - 27:20] Outro

Resources:

Website: https://actionmanagementpros.com/about-us/

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks- Season 1 Episode 17 - The Secrets to Becoming a Wealthy Roofer with Brian Kaskavalciyan

Fri, 09 Feb 2024 05:45:00 -0600

Your business is a vehicle for creating your ideal lifestyle! Brian Kaskavalciyan joins to share his experience and wisdom on following successful business growth models and his secrets to help you become a wealthy roofer. Check out more of Brian’s content on his website at The Wealthy Contractor.com!

If you enjoyed today’s episode, please take a moment to leave us a 5 star review.

Grab your own copy of The Ultimate Guide to Digital Marketing for Roofers here!

About

Since 2009 gFour Marketing Group has been the secret back-office marketing team for hundreds of home improvement and services businesses just like yours. You get the customer and we’ll help you turn that customer into more 5-star reviews, more repeat sales, and more referrals!

Timestamps:

[00:00 - 00:33] Intro
[00:34 - 05:59] About Brian and gFour Marketing
[06:00 - 07:13] Brian’s Accounting Formula
[07:14 - 12:35] The First Steps of “The Wealthy Contractor”
[12:36 - 14:57] P&L Red Flag
[14:58 - 20:36] The Relationship Between Sales and Marketing
[20:37 - 22:16] Client Success Story
[22:17 - 24:43] Identifying Different Levels & Making Changes
[24:44 - 26:45] Brian’s Book
[26:46 - 27:03] Ad
[27:04 - 30:27] Lightning Round
[30:28 - 32:43] Chris’s Takeaways
[32:44 - 33:42] Outro

Resources:

Website: https://www.thewealthycontractor.com/

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 1 Episode 16 - 2024 Roofing Marketing Blueprint- Navigating a New Era for Roofers With Chris

Fri, 02 Feb 2024 05:45:00 -0600

This is how your roofing company can stand heads and shoulders above the competition! In this workshop, Chris will walk you through each step of the Digital Marketing Plan and cover topics such as marketing traction, marketing budget, lead generation, and more so that you can set up your roofing company for success this year. The workbook can be found at www.roofingsites.com/workbook.

Find this information and more in The Ultimate Guide to Digital Marketing for Roofers here https://go.roofingsites.com/!

About:

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

- [00:00 - 03:25] Intro
- [03:26 - 07:38] Building Systems for Your Business
- [07:39 - 18:15] About Marketing System
- [18:16 - 30:25] Workbook- Marketing Traction Organizer
- [30:26 - 34:53] Workbook- Lead Generation Target Planner
- [34:54 - 40:46] Workbook- Marketing Budget Planner
- [40:47 - 44:57] Workbook- Marketing Checklist
- [44:58 - 54:58] Free Book & Questions
- [54:59 - 55:18] Outro

Resources:

RoofingSites: https://www.roofingsites.com/

Connect with us!

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 1 Episode 15 - All In with Mike Michalowicz

Fri, 26 Jan 2024 05:45:00 -0600

How do you get your employees and team members all in? Mike Michalowicz joins us today to share all of his wisdom on bridging the gap between business owners and employees to create a cohesive team that is all in. To find more information about Mike and his formula of “All In” visit his website here!

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Grab your own copy of The Ultimate Guide to Digital Marketing for Roofers here!

About

Mike Michalowicz is the entrepreneur behind three multimillion-dollar companies and is the author of several business books, including Profit First, Clockwork, The Pumpkin Plan and his newest book, All In. Mike is a former small business columnist for The Wall Street Journal and business makeover expert for MSNBC. He regularly travels the globe as an entrepreneurial advocate.

Timestamps:

[00:00 - 00:54] Intro
[00:55 - 06:34] About “All In” by Mike Michalowicz
[06:35 - 11:12] The Formula of “All In”
[11:13 - 21:53] Building Connection- Psychological Ownership
[21:54 - 24:43] Takeaways
[24:44 - 25:50] Outro

Resources:

Website: https://mikemichalowicz.com/

RoofingSites: https://www.roofingsites.com/

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YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Roofer Growth Hacks - Season 1 Episode 14 - Your 2024 Digital Marketing Plan for Roofers

Fri, 19 Jan 2024 05:45:00 -0600

Become the choice roofing company by using this marketing plan! This interactive workshop will get your business on track for growth in 2024. Start the year of right with this detailed walkthrough on how to build the ultimate marketing machine for your business!

Find this information and more in The Ultimate Guide to Digital Marketing for Roofers here https://go.roofingsites.com/!

About:

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

- [00:00 - 02:19] Intro
- [02:20 -11:03 ] Be THE Choice- 4R Roofing Marketing Machine
- [11:04 - 22:13] Workbook: Marketing Traction
- [22:14 - 37:10] Workbook- Marketing Budget
- [37:11 - 38:19] Workbook- Ad Budget
- [38:20 - 41:30] Digital Marketing Checklist
- [41:31 - 44:00] Outro

Resources:

RoofingSites: https://www.roofingsites.com/

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YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw