Roofer Growth Hacks

Welcome to Roofer Growth Hacks by RoofingSites.com.In this solo episode, Chris Hunter dives into how AI is reshaping online search and what roofing companies must do to stay ahead. From the continued dominance of Google to the rise of ChatGPT and Bing, Chris explains why diversifying your online presence and reviews is critical.
He also breaks down Google’s E-E-A-T principles—expertise, experience, authority, and trustworthiness—and how they still impact your rankings in the AI-driven search world. Plus, learn how to use FAQs and competitive analysis to optimize your website for better visibility.
If you’re serious about growing your roofing business and mastering modern marketing strategies, this episode is for you!
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System, to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company, as that’s what the Internet’s all about - and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!Timestamps:
[00:00 - 01:20] - Intro
[01:21 - 02:30] - The New ChatGPT 5
[02:31 - 04:54] - What Can You Do With ChatGPT 5?
[04:55 - 09:42] - Turn the Slow Season Into a Sales Season
[09:43 - 12:09] - Are You Answering Every Call?
[12:10 - 13:37] - How Fast Are You Sending Roofing Estimates?
[13:38 - 15:05] - Stop Chasing Leads—Fix Your Sales Process
[15:06 - 17:06] - Own the Search Results of the Future
[17:07 - 25:53] - Where Are Homeowners Searching for You?
[25:54 - 29:27] - E-E-A-T principles—expertise, experience, authority, and trustworthiness
[29:28 - 30:48] - Episode Wrap Up & Key Takeaways
Resources:
RoofingSites:  https://www.roofingsites.com/   
Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Welcome to the latest episode of Roofer Growth Hacks, hosted by RoofingSites.com
In this solo episode, Chris Hunter dives deep into one of the biggest issues plaguing roofing companies today: how to grow without burning out or breaking the business.
After speaking with thousands of roofers across the country, one pattern keeps repeating—companies relying on hustle, referrals, and word of mouth. While that might get you started, it won’t take you to 7 figures.
To scale sustainably, you don’t need more grit—you need systems.
Tune in as Chris breaks down the Core Four Systems that separate the roofing companies that grow fast from the ones that stay stuck: Marketing, Sales, Operations, and HR. He walks you through the common growth ceilings roofers hit and shares how to break through using simple but powerful frameworks you can implement immediately.
If you’re ready for predictable, scalable growth—this episode is for you.
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 01:40] - Intro
[01:41 - 02:25] - 4R Roofing Systems 
[02:26 - 03:01] - Reputation Pillar
[03:02 - 03:55] - Reach Pillar
[03:56 - 04:45] - Resell Pillar
[04:46 - 06:38] - Referral Pillar
[06:39 - 09:04] - The Importance of Sales System
[09:05 - 11:50] - Appointment Follow-up System
[11:51 - 12:57] - The importance of System operations
[12:58 - 14:31] - Taking a Closer Look at Your Tech Stack
[14:32 - 19:56] - HR Hiring System
[19:47 - 21:21] - Scorecards and KPIs
[21:22 - 24:52] - Retention and Culture
[24:53 - 25:53] - Episode Wrap Up & Key Takeaways
Resources:
RoofingSites:  https://www.roofingsites.com/   
Connect with Us!
🎧 Spotify: https://bit.ly/RoofingSites-Spotify 🎙️ Podbean: https://roofergrowthhacks.podbean.com/ 📺 YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw 📘 Facebook: https://www.facebook.com/roofingsites 📸 Instagram: https://www.instagram.com/roofingsites/

Welcome to the latest episode of Roofer Growth Hacks, hosted by RoofingSites.com “Branding & Marketing In The Age Of AI.” In this episode, Chris Hunter kicks off a deep-dive panel with AI marketing experts to explore how roofers and small business owners can start using AI to build real brand assets. From understanding your ideal customer to generating messaging that actually resonates, Jen shares how she uses tools like Perplexity and ChatGPT to craft audience-driven brand strategies.
We cover where to start (hint: it’s all about the feelings your audience wants to have), how to use AI tools without losing your voice, and how this process can turn months of branding work into a few hours of focused creativity.
Tune in for actionable branding insights powered by AI, and learn how to move past version zero of your brand.
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 00:22] - Intro
[00:23 - 04:18] - How Should Businesses Use AI For Branding?
[04:19 - 11:58] - Can AI Really Sound Like Your Brand?
[11:59 - 20:04] - Using AI Videos In Marketing
[20:05 - 26:42] - Brand Training for AI, Simplified
[26:43 - 27:00] - Sponsor AD
[27:01 - 27:43] - Brand Training for AI, Simplified (PART 2)
[27:44 - 31:25] - AI Tools Are Turning Days of Branding into Hours
[31:26 - 34:11] - Here's Why Brand Assets Are the Real Growth Engine
[34:12 - 40:26] - Shoot on Your Phone or Simulate with AI?
[40:27 - 41:45] - Episode Wrap Up & Key Takeaways
Resources:
RoofingSites:  https://www.roofingsites.com/   
Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Welcome to the latest episode of Roofer Growth Hacks, hosted by RoofingSites.com: “July 2025 State of Marketing for Roofers.” In this episode, Chris Hunter unpacks the top marketing trends and industry shifts roofing contractors need to know this summer.
From analyzing your Q2 wins to preparing for hurricane season, Chris shares strategic insights on where to double down, what to cut, and how to adapt to the growing influence of AI in search. Plus, we dive into the critical link between marketing and sales—especially your intake process—and what happens when storms bring in thousands of leads overnight.
Tune in for practical strategies to keep your marketing lean, responsive, and ready for anything this quarter throws your way.
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 01:10] - Intro
[01:11 - 03:11] - New Quarter, New Marketing?
[03:12 - 04:55] - Start With Google!
[04:56 - 07:17] - What Worked in Q2, And What Should Go?
[07:18 - 14:47] - AI Search Is Rising - Are You Ready?
[14:48 - 15:21] - Great Marketing Is Useless Without a Solid Sales System
[15:22 - 18:28] - How to Stay Visible and Prepared When Hurricanes Strike
[18:29 - 19:44] - Episode Wrap Up & Key Takeaways
Resources:
RoofingSites:  https://www.roofingsites.com/   
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

In this power-packed episode, we break down how roofing companies can win big with Google Ads — a tactical guide to maximizing ROI, building online reputation, and turning clicks into quality leads.
We’re joined by Chris Hunter, Chief Marketing Officer of RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers. Chris brings decades of experience helping roofing contractors grow smarter using his 4R Roofing Marketing System.
This episode walks you through everything from setting up your first campaign to understanding key ad mechanics, optimizing landing pages, and using AI tools to boost efficiency. You’ll also discover how to turn missed leads into booked jobs through smart follow-up systems — and how to avoid the most common (and expensive) ad mistakes roofers make.
Whether you're new to Google Ads or want to squeeze more ROI out of your current campaigns, this episode is your ultimate blueprint.
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 04:15] – Intro: Why Google Ads Matter for Roofers
[04:16 - 10:57] – The 4R Roofing Marketing System Overview
[10:58 - 17:07] – What Google Ads Can Do for Your Business
[17:08 - 20:29] – Understanding Google Ads Mechanics
[20:30 - 27:11] – Creating High-Converting Campaigns
[27:12 - 29:35] – Landing Pages That Actually Convert
[29:36 - 33:52] – Mobile Optimization for Roofing Leads
[33:53 - 39:05] – Metrics That Matter: What to Track & Why
[39:06 - 41:58] – Common Mistakes That Burn Ad Spend
[41:59 - 46:47] – Setting an Effective Ad Budget
[46:48 - 51:37] – Why Follow-Up is the Secret Weapon
[51:38 - 55:50] – Tactical Tips for Better Google Ads Results
[55:51 - 59:00] – Final Thoughts, Resources & Next Steps
Resources:
RoofingSites: https://www.roofingsites.com/
Free Social Media Workbook: https://roofingsites.com/workbook
Free Book Download: https://go.roofingsites.com/
Schedule a Strategy Call: https://roofingsites.com/schedule
Free AI SEO Course: http://roofingsites.com/roofer-ai-seo
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

In this power-packed episode, we break down The AI-Powered Social Strategy for Roofers —a comprehensive guide to building trust, increasing visibility, and staying top-of-mind using the platforms your customers actually use.
We’re joined by Chris Hunter, Chief Marketing Officer of RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers. Chris brings decades of experience helping roofing contractors grow smarter using his 4R Roofing Marketing System.
This episode dives deep into how social media fits into the entire marketing ecosystem—and why most roofing companies misunderstand its purpose. Learn how to stop treating social like a lead-gen shortcut and start using it as a long-term brand asset that powers reputation, reach, resell, and referrals.
Chris walks through exact daily, weekly, and monthly content strategies, explains how to batch and automate with AI tools like ChatGPT and Claude, and shares the prompts his agency uses to create high-converting posts in minutes. You’ll also discover why being “the choice” instead of “a choice” can change your business forever.
Stick around to the end to access 33 free ChatGPT prompts, the AI Social Workbook, and a free copy of Chris’s book to jumpstart your social media strategy today.
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 03:14] – Intro: Who is Chris Hunter and why social media matters
[03:15 - 05:34] – The #1 misunderstanding roofers have about social media
[05:35 - 08:51] – The 4R Roofing Marketing System: Reputation, Reach, Resell, Referral
[08:52 - 13:10] – How social media supports all four marketing pillars
[13:11 - 16:08] – What to post daily: job site photos, short-form videos, polls
[16:09 - 19:45] – Weekly content: reviews, stories, blog shares, crew highlights
[19:46 - 21:50] – Monthly posts: case studies, sponsorships, offers & community updates
[21:51 - 25:07] – Staying consistent: Why most social accounts fail
[25:08 - 30:00] – Using ChatGPT & Custom GPTs for faster content creation[30:01 - 35:33] – Deep research tools: Claude, Perplexity, and more[35:34 - 38:39] – How to personalize AI for your brand + ChatGPT walkthrough[38:40 - 45:50] – 33 AI social prompts for roofing content (project, people, tips & more)[45:51 - 50:42] – Promos, testimonials, community content & how to present offers[50:43 - 54:10] – Creating effective video scripts with ChatGPT prompts[54:11 - 57:02] – Final tips, resources, and how to get the free playbook and book[57:03 - 59:04] – Episode wrap-up and next steps
Resources:
RoofingSites: https://www.roofingsites.com/
Free Social Media Workbook: https://roofingsites.com/workbookFree Book Download: https://go.roofingsites.com/
Schedule a Strategy Call: https://roofingsites.com/schedule
Free AI SEO Course: http://roofingsites.com/roofer-ai-seo
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube:   / @roofingsites  
Facebook:  / roofingsites  
Instagram:  / roofingsites  

Welcome to Roofer Growth Hacks! In this episode, I sit down with Megan Ellsworth from RoofersCoffeeShop, a creative force in the roofing industry helping contractors grow through content and community-driven marketing.
Megan shares fresh insights on how roofers can stand out by telling their story, building local connections, and creating engaging content that drives trust and visibility.
We dive into practical growth hacks any roofing contractor can use to boost their brand, connect with their audience, and grow smarter in a crowded market.
Tune in for actionable strategies and inspiration to take your roofing business to the next level!
About:
Megan Ellsworth has grown up in the roofing industry, she is a child of marketing and getting her hands dirty on site. Growing up with Heidi J. Ellsworth as one's mom, it would be hard to not fall into roofing somehow. As the podcast producer for The Coffee Shops™, Megan handles all these audio and recordings. If you have ever recorded a podcast for The Coffee Shops™, then you have met her. 
She is a full time musician and leads her own band, ELLSWORTH. She recently graduated from the University of Colorado at Denver with a double major in Music Business and Songwriting. This young woman is one to watch both in the music and roofing industries. Catch her and her infectious smile at the FRSA or IRE tradeshows this summer.
Timestamps:[00:00 - 01:06] - Intro
[01:07 - 05:48] - Megan’s Entrepreneurial Journey 
[05:49 - 08:50] - Roofers Building Community Through Podcasts
[08:51 - 13:30] - How Can Roofers Start Sharing Their Stories?
[13:31 - 15:46] - Smart Content Ideas for Roofing Podcasts
[15:47 - 17:39] - Can Roofers Build Community with a Podcast?
[17:40 - 19:20] - Common Mistakes Roofers Make When Starting a Podcast?
[19:21 - 22:25] - Future Trends In Roofing Podcast Industry
[22:26 - 27:22] - Using AI To Enhance Your Podcasts
[27:23 - 27:48] - Message From The Sponsor
[27:49 - 32:54] - Lightning Round
[32:55 - 37:42] - Episode Wrapup and Key Takeaways
Resources:
📌 Free Workshop Access: https://webinar.roofingsites.com
📘 Get Your FREE Marketing Guide: https://go.roofingsites.com
🌐 RoofingSites: https://www.roofingsites.comhttps://www.rooferscoffeeshop.com/https://www.linkedin.com/in/megan-ellsworth-ba39727b/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Welcome to Roofer Growth Hacks! In this episode.We are joined by four marketing experts from the seven-figure agencies world who specialize in helping businesses grow smarter with AI.
In this episode of Roofer Growth Hacks, the panel discusses the evolving landscape of SEO and marketing in the age of AI. They explore whether SEO is dead, the impact of AI on search engines, and the importance of adapting marketing strategies to stay relevant.
The conversation emphasizes the significance of brand authenticity, the role of video content, and the necessity of managing online reviews to enhance reputation. The experts share insights on future-proofing marketing strategies and the need for businesses to stay ahead in a rapidly changing environment.
Tune in for real-world AI marketing hacks and strategies from experts who’ve been there and done that.
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 03:09] - Is SEO Dead? A Timeless Debate
[03:10 - 06:34] - The Impact of AI on Search and Marketing
[06:35 - 10:28] - Search Everywhere Optimization: The New SEO
[10:29 - 14:36] - The Future of Google and AI Integration
[14:37 - 16:44] - Adapting Marketing Strategies in a Changing Landscape pt1
[16:45 - 17:02] - Word from Sponsor
[17:03 - 19:38] - Adapting Marketing Strategies in a Changing Landscape pt2
[19:39 - 23:50] -The Importance of Brand and Authenticity
[23:51 - 27:56] - Leveraging Video and Content for Engagement
[27:57 - 32:51] - The Role of Reviews and Reputation in AI Search
[32:52 - 37:30] - Future-Proofing Your Marketing Strategy
[37:31 - 40:26] - Final Thoughts: Episode Wrap Up & Key Takeaways
Resources:
RoofingSites:  https://www.roofingsites.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/