Roofer Growth Hacks

Welcome to Roofer Growth Hacks! In today’s episode, we’re breaking down how roofing companies can use Google Local Service Ads in 2026 to generate higher-intent leads, lower their cost per lead, and stop wasting money on missed calls and poorly optimized campaigns.
In this episode, Chris Hunter explains why Google Local Service Ads remain one of the most affordable and highest-intent lead sources for roofers, which major LSA features have changed in 2026, and the exact steps roofing companies need to follow to get verified, rank higher, and turn more paid leads into roofing appointments.
Today, you’ll learn:
Why Google Local Service Ads are a high-intent lead source for roofers
Why answering every phone call is critical to your LSA performance
How Google verification works for roofing companies in 2026
Why reviews, review recency, and response rate affect your rankings
How to choose the right categories, services, and service areas
How to lower your Google Local Service Ads cost per lead
Why speed-to-lead can determine which roofing company wins the job
How rating every lead helps train Google’s algorithm
Why your LSA budget should match your crew capacity
The 10 Google LSA ranking factors that matter most in 2026
Which Local Service Ads strategies no longer work
How to complete a 10-point LSA self-audit
If you want the system and resources we use to help roofers improve their Google Local Service Ads, generate more qualified calls, and build a stronger roofing marketing system, use the free resources below.
Free resources mentioned in this episode:
✅ The 2026 Google Local Service Ads Workbook: http://roofermarketingheroes.com/lsa-playbook✅ Get the free digital copy of the book: https://go.roofermarketingheroes.com✅ Schedule a free Local Service Ads audit: https://roofermarketingheroes.com/schedule/✅ Learn more about Roofer Marketing Heroes: https://roofermarketingheroes.com/
 
About:
RoofingMarketingHeroes.com has been helping roofing companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System, to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the internet is all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, but also helps you close the sale.
Timestamps:
[00:00 - 01:40] - The #1 Lead Source Roofers Are Ignoring[01:41 - 04:23] - Why Google Still Owns 85% of Searches[04:24 - 06:47] - The 4R System: Your Marketing Foundation[06:48 - 15:16] - Dominate Google: The 4 Spots to Own[15:17 - 21:18] - LSA Economics: Cost Per Lead Breakdown[21:19 - 24:05] - Why Roofers Waste Money on Local Service Ads[24:06 - 41:47] - The 4-Step LSA Optimization Playbook[41:48 - 49:37] - 10 Google LSA Ranking Factors That Matter in 2026[49:38 - 52:01] - What’s Dead in 2026 and Your LSA Self-Audit[52:02 - 55:37] - Next Steps: Get Your Free Local Service Ads Audit
Listen to the episode below:
Podbean: https://www.roofergrowthhacks.com/Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3sAmazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10iHeart Radio: https://iheart.com/podcast/119165020YouTube: https://www.youtube.com/@RoofingSites
Resources:
RoofingSites: https://roofermarketingheroes.com/
Connect with us!
Facebook: https://www.facebook.com/roofingsitesInstagram: https://www.instagram.com/roofermarketingheroes/LinkedIn: https://www.linkedin.com/company/roofermarketingheroes/YouTube: https://www.youtube.com/@RoofingSites

Welcome to Roofer Growth Hacks! In today’s episode, we’re breaking down how roofing companies can own the Google Maps 3-Pack in 2026 and build a stronger local SEO engine that drives more calls, more visibility, and more trust.
In this episode, Chris Hunter walks through why Google still remains the highest-intent search channel for roofers, why ChatGPT and AI search should support-not replace-your Google strategy, and the exact pillars roofing companies need to focus on to rank higher in the map pack.
Today, you’ll learn:
 
Why Google is still the top platform for high-intent roofing leads
How to optimize your Google Business Profile as a living marketing asset
Why review velocity matters more than random bursts of reviews
How service pages, blog content, and topical authority support map rankings
Why geotagged job photos help Google understand your service area
How engagement signals impact your Google Business Profile rankings
What AI Overviews and voice assistants mean for roofing marketing in 2026 
If you want the system + resources we use to help roofers improve their rankings, get more calls, and build a stronger online presence, use the free resources below.
Free resources mentioned in this episode:
 
✅ The 2026 Google Business Profile Workbook: http://roofermarketingheroes.com/2026-gbp-workbook 
✅ Get the free digital copy of the book: https://go.roofermarketingheroes.com
✅ Schedule a roofing marketing strategy session: https://roofermarketingheroes.com/schedule/
✅ Learn more about Roofer Marketing Heroes: https://roofermarketingheroes.com/
About:
RoofingMarketingHeroes.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System, to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 00:45] - Episode Trailer
[00:46 - 01:16] - How to Own the Google 3-Pack in 2026
[01:17 - 08:52] - The 4R Roofing Marketing System
[08:53 - 13:58] - Google vs. ChatGPT: Where to Focus Your Efforts
[13:59 - 21:43] - The 4 Spots to Dominate on Google
[21:44 - 22:05] - Sponsor AD
[22:06 - 28:49] - Pillar 1: Google Business Profile Optimization
[28:50 - 41:23] - Pillar 2: Review Velocity: Why Consistency Beats Volume
[41:24 - 47:39] - Pillar 3: The SEO Formula: Websites, Links, & Topical Authority
[47:40 - 52:51] - Top 10 Three-Pack Ranking Factors
[52:52 - 59:32] - Pillar 4: Engagement Signals & Geotagged Photos
[59:33 - 01:02:09] - Future Trends: AI Overviews & Voice Assistants
[01:02:10 - 01:06:24] - Download the Workbook & Final Takeaways 
Listen to the episode below:
Podbean: https://www.roofergrowthhacks.com/
Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272
Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s
Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10
iHeart Radio: https://iheart.com/podcast/119165020
YouTube: https://www.youtube.com/@RoofingSites
Resources:
RoofingSites: https://roofermarketingheroes.com/
Connect with us!
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofermarketingheroes/
LinkedIn: https://www.linkedin.com/company/roofermarketingheroes/
YouTube: https://www.youtube.com/@RoofingSites

Welcome to Roofer Growth Hacks! In today’s episode, we’re breaking down the new 2026 SEO formula for roofers and how roofing companies can dominate Google, win the map pack, improve organic rankings, and get found in AI search engines.
In this episode, Chris Hunter walks through why Google still remains the highest-intent search channel for roofers, what has changed in the 2026 search results, and the exact steps roofing companies should focus on to rank higher, get more visibility, and stop doing the same SEO tactics as everyone else.
Today, you’ll learn:
Why Google is still the top channel for high-intent roofing leads
The four pillars to dominate Google: LSAs, Google Ads, Maps, and Organic SEO
How to optimize your Google Business Profile for better map rankings
How reviews, service areas, and real job photos impact local SEO
How to prepare your roofing website for AI search
Why localized, helpful content builds trust with Google and AI engines 
If you want the system + resources we use to help roofers improve their rankings, get more calls, and build a stronger online presence, use the free resources below.
Free resources mentioned in this episode:
✅ The New 2026 SEO Formula Workbook: http://roofermarketingheroes.com/2026-seo-workbook
✅ Get the free digital copy of the book: https://go.roofermarketingheroes.com
✅ Schedule a roofing marketing strategy session: https://roofermarketingheroes.com/schedule/
✅ Learn more about Roofer Marketing Heroes: https://roofermarketingheroes.com/
About:
RoofingMarketingHeroes.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System, to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 00:43] - Intro
[00:44 - 02:09] - The 2026 SEO Formula for Roofers
[02:10 - 07:20] - Why Google Remains King
[07:21 - 11:11] - Four Pillars to Dominate Google
[11:12 - 16:45] - 2026 Search Engine Results Analysis
[16:46 - 26:31] - Google Business Profile Audit
[26:32 - 31:52] - Optimizing for AI Search Engines
[31:53 - 36:35] - The FLIP Framework Explained
[36:36 - 48:27] - Mastering E-E-A-T for Roofers
[48:28 - 54:32] - The Organic SEO Recipe
[54:33 - 57:44] - Navigating Major Algorithm Updates
[57:45 - 59:42] - Outro
Listen to the episode below:
Podbean: https://www.roofergrowthhacks.com/
Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272
Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s
Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10
iHeart Radio: https://iheart.com/podcast/119165020
YouTube: https://www.youtube.com/@RoofingSites
Resources:
RoofingSites: https://roofermarketingheroes.com/
Connect with us!
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofermarketingheroes/
LinkedIn: https://www.linkedin.com/company/roofermarketingheroes/
YouTube: https://www.youtube.com/@RoofingSites

Welcome to Roofer Growth Hacks! In today’s episode, we’re breaking down how to build an AI operating system for your roofing company with a simple, repeatable system that helps you answer more calls, follow up longer, save time, and close more jobs instead of always thinking you just need more leads.
In this episode, Chris Hunter walks through why most roofers don’t actually have a lead problem; they  have a systems problem and the exact steps roofing companies should focus on to stop missing calls, fix broken follow-up, and use AI to create a better sales process that runs 24/7.
Today, you’ll learn:
Why most roofing companies don’t need more leads they need better systems
How missed calls and weak follow-up are costing roofers serious revenue
Why the sale often happens after the 8th to 10th follow-up
What the 3 AI employees do: Samantha, Hope, and Chase
How Samantha answers the phone and helps book roofing appointments
How Hope acts like an AI executive assistant to manage inboxes, tasks, and daily priorities
How Chase follows up with prospects for up to 6 months so leads don’t fall through the cracks
Why a centralized AI brain makes the whole system smarter over time
Why the roofers who adopt AI early will have a major advantage in the next 18 months
How one better system can help you save time and make more money without increasing ad spend 
If you want the system + resources we use to help roofers stop losing leads, tighten operations, and build a better follow-up engine with AI, use the free resources below.
Free resources mentioned in this episode:
✅ Get the free digital copy of the book: https://go.roofermarketingheroes.com
✅ Learn more about the AI Operating System: https://roofermarketingheroes.com/ai-operating-system
✅ Free AI OS Workbook: https://roofermarketingheroes.com/aios-workbook
✅ Schedule a call with us: https://roofermarketingheroes.com/schedule/
About:
RoofingMarketingHeroes.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 01:00] - Intro: the agent world is here
[01:01 - 03:06] - Why AI matters for roofers right now
[03:07 - 06:04] - Do what other roofers are not doing
[06:05 - 07:31] - The shift from chat AI to AI agents
[07:32 - 10:45] - The real problem: missed calls and poor follow-up
[10:46 - 14:03] - Case study: 3% close rate vs 50% close rate
[14:04 - 20:20] - Chris Hunter intro + the 4R Roofing Marketing System
[20:21 - 25:53] - Calculate the revenue leak in your business
[25:54 - 27:46] - Why better systems beat bigger ad budgets
[27:47 - 32:07] - The follow-up framework: 12 to 15 touches over 6 months
[32:08 - 41:03] - Meet the AI operating system for roofers
[41:04 - 43:29] - Samantha demo: AI receptionist answers the phone
[43:30 - 46:58] - Hope demo: AI executive assistant for roofing business owners
[46:59 - 50:07] - Chase demo: AI sales follow-up rep
[50:08 - 52:16] - Why the centralized AI brain is the key
[52:17 - 59:25] - Beta offer, pricing, implementation, and next steps
[59:26 - 01:01:24] - Free book, resources, and closing thoughts 
Listen to the episode below:
Podbean: https://www.roofergrowthhacks.com/
Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272
Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s
Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10
iHeart Radio: https://iheart.com/podcast/119165020
YouTube: https://www.youtube.com/@RoofingSites
 
Resources:
RoofingSites: https://roofermarketingheroes.com/
Connect with us!
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofermarketingheroes/
LinkedIn: https://www.linkedin.com/company/roofermarketingheroes/
YouTube: https://www.youtube.com/@RoofingSites

Welcome to Roofer Growth Hacks! In this episode, Chris Hunter sits down with Josh Luebker to talk about the financial side of growing a roofing company the right way. Josh shares how his background in large-scale construction project management led him into the world of fractional CFO services, where he now helps subcontractors and roofing companies solve cash flow problems, improve estimating, tighten up job costing, and make smarter growth decisions.
If you’ve ever wondered what a roofing company should fix first when cash flow gets tight, how much roofers should really spend on marketing, why job costing matters so much, when to lease versus buy trucks, or why new roofing companies should avoid taking on debt too early, this episode is for you.
Josh also shares his thoughts on AI, overhead, and what roofing companies need to pay attention to in 2026 and beyond.
About Josh:
Josh Luebker is the founder of The Construction CFO, where he helps subcontractors and roofing companies improve cash flow, job costing, estimating, billing, and overall financial clarity. Before starting the business, Josh spent years in project management on large-scale construction projects, including massive Google jobs, where he developed a deep love for planning, operations, and the math behind making projects work.
What makes Josh different is that he does not come from the traditional CPA or bookkeeping world. Instead, he brings an operations-first perspective to construction finance, focusing on what actually happens in the field and how that affects profitability. His work is centered on helping owners understand where money is being made, where it is leaking, and how to build systems that create long-term stability.
Today, Josh works with trade contractors across a range of sizes, helping them fix collections, improve estimating, benchmark overhead, build better financial systems, and make smarter decisions without relying on guesswork. He also offers free tools and templates for owners who want to get better control of their business finances.
Timestamps:
[00:00 – 01:17] – Intro
[01:18 – 03:05] – Josh’s background & why he started SPM The Construction CFO
[03:06 – 05:52] – Why Josh is not a traditional accountant
[05:53 – 08:44] – The first thing to fix in a roofing company: cash flow
[08:45 – 10:47] – Profit First, buckets, and understanding overhead
[10:48 – 12:32] – Job costing and estimating rules of thumb
[12:33 – 15:11] – Who Josh works with, his tools, and free spreadsheets
[15:12 – 19:08] – Marketing budgets, overspending, and making marketing work
[19:09 – 21:03] – AI, overhead benchmarks, and 2026 industry trends
[21:04 – 24:06] – Advice for new roofing companies: don’t take out loans
[24:07 – 28:06] – Buying vs leasing trucks, bootstrapping, and building on the side
[28:07 – 28:25] – Ad Break
[28:26 – 32:14] – Favorite Personal Hack
[32:15 – 33:32] – Favorite Business Hack
[33:33 – 34:27] – Best advice ever received: How You Do Anything Is How You Do Everything
[34:28 – 35:39] – How to Connect with Josh
[35:40 – 36:24] – Outro
Listen to the episode below:
Podbean: https://www.roofergrowthhacks.com/
Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272
Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s
Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10
iHeart Radio: https://iheart.com/podcast/119165020
YouTube: https://www.youtube.com/@RoofingSites
Resources:
Josh Luebker: https://www.linkedin.com/in/the-construction-cfo/
The Construction CFO: https://constructioncfo.net/
Roofer Marketing Heroes: https://roofermarketingheroes.com/
Connect with us!
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofermarketingheroes/
LinkedIn: https://www.linkedin.com/company/roofermarketingheroes/
YouTube: https://www.youtube.com/@RoofingSites

Welcome to Roofer Growth Hacks! In this episode, Chris Hunter sits down with Joe, a serial entrepreneur and longtime marketer who shares his journey from building online businesses in the 1990s to starting a roofing company from scratch and launching Root Flow Pro, a CRM built specifically for roofing companies. Joe breaks down how his background in branding, marketing, software, and systems helped him enter the roofing industry, serve homeowners in a meaningful way, and build tools that solve real problems for contractors.
If you’ve ever wondered how marketing experience can help grow a roofing company, why patience matters so much in SEO, how to avoid getting burned by bad marketing agencies, or what roofing companies should actually look for in a CRM, this episode is for you. 
About Joe:
Joe’s entrepreneurial journey began in the 1990s, when he started building websites, launching software businesses, running affiliate programs, and exploring email marketing, lead generation, and digital products. Over the years, he built and sold businesses across multiple industries, developing a deep understanding of branding, systems, and what it takes to grow something from the ground up.
About five years ago, Joe entered the roofing industry through marketing, then went on to start his own roofing company from scratch. What drew him in was not only the business opportunity, but also the chance to help homeowners who were often overwhelmed, underserved, or taken advantage of. That sense of purpose, combined with his love of processes and software, eventually led him to build Root Flow Pro.
Today, Joe is focused on creating practical, affordable solutions for roofing companies while continuing to share insights from decades of experience in marketing, entrepreneurship, SEO, and business growth.
Timestamps:
[00:00 – 00:08] – Intro
[00:09 – 02:08] – Joe’s entrepreneurial journey & where is he now?
[02:09 – 03:31] – From Marketer to Roofing Business Owner
[03:31 – 06:28] - Why Marketing Experience Matters in Roofing
[06:29 – 07:29] - The Role of Patience in SEO Success
[07:30 – 10:20] - What New Roofing Entrepreneurs Need to Know
[10:21 – 12:49] - The SEO Scam Nobody Talks About
[12:50 – 16:12] - The Future of Search, AI, and Website Traffic
[16:13 – 17:59] - Should Roofers Be Running Pay per Click Ads?
[18:00 – 18:21] – Ad Break
[18:22 – 19:13] – Favorite Personal Hack
[19:14 – 20:02] – Favorite Business Hack
[20:03 – 23:57] - Best advice ever received: Know When to Pivot
[23:58 – 26:11] – How to Connect with Joe
[26:12 – 26:30] - Outro
 
Listen to the episode below:
Podbean: https://www.roofergrowthhacks.com/
Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272
Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s
Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10
iHeart Radio: https://iheart.com/podcast/119165020
YouTube: https://www.youtube.com/@RoofingSites
Resources:
Joe Daley: https://www.linkedin.com/in/joe-daley/
Roof Flow Pro:  https://roofflowpro.com/
Columbus Roofing Rescue: https://www.columbusroofingrescue.com/
Roofer Marketing Heroes: https://roofermarketingheroes.com/
Connect with us!
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofermarketingheroes/
LinkedIn: https://www.linkedin.com/company/roofermarketingheroes/
YouTube: https://www.youtube.com/@RoofingSites

Welcome to Roofer Growth Hacks! In this episode, Chris Hunter sit down with James Wolfgang Kuntz, co-founder of Tarrytown Roofing in Austin, Texas - a company he's built to 15+ employees in under two years and co-founder of BuilderLync, a disruptive CRM software for the construction and roofing space. James shares his raw, honest journey from real estate investing and corporate startups to launching and scaling a premium roofing brand, and the exact growth hacks that got him there.
If you've ever wondered how to position your roofing company to attract high-value clients, build credibility fast, or use AI and systems to scale without chaos - this episode is for you.
About James Wolfgang Kuntz:
James’s path to roofing began in Mexico, where he worked as a cowboy and learned the value of hard work, grit, and perseverance. From there, he built experience across logistics technology, financial services, and roofing, with each chapter shaping his understanding of leadership, teamwork, and the importance of doing things the right way.
Those principles became the foundation of Tarrytown Roofing, a company built on integrity, craftsmanship, and a genuine passion for helping people.
James is driven by a mission to raise the standard in the roofing industry by putting relationships above transactions. He and his team take pride in delivering excellent work, communicating clearly, and always putting the customer first.
That commitment has earned Tarrytown Roofing the trust of homeowners and businesses across Texas. For James, success is not about being the biggest company, but about being the one people can count on every single time.
Timestamps:
[00:00 - 00:49] - Intro
[00:50 - 02:42] - James's entrepreneurial background & corporate journey
[02:43 - 03:47] - Starting Tarrytown Roofing (and what triggered it)
[03:48 - 04:26] - The Austin office location strategy
[04:27 - 07:13] - The Tarrytown brand name — SEO, positioning, and the premium signal
[07:14 - 08:16] - ChatGPT sent us 5 roofing clients in one month
[08:17 - 10:40] - How to build 100 Google reviews in 2 years
[10:41 - 13:13] - Defining the ideal customer profile (ICP)
[13:14 - 14:21] - Running the business on EOS / Traction
[14:22 - 16:34] - Building a scalable onboarding & sales training system
[16:35 - 18:46] - Advice James would give his 2-years-ago self
[18:47 - 20:43] - AI-powered inbound handling & CRM tracking
[20:44 - 22:31] - Outbound sales strategy: relationship-first growth
[22:32 - 26:56] - 5 common mistakes new roofing companies make
[26:57 - 28:33] - The BHAG: from $6M to $15M this year
[28:34 - 32:17] - Expansion plans: Houston, Colorado & acquisition strategy
[32:18 - 32:36] - Ad Break
[32:37 - 33:27] - Personal hack: Wim Hof breathwork
[33:28 - 34:20] - Business hack: Who Not How
[34:21 - 35:33] - Best advice ever received: "Treat the janitor like the CEO"
[35:34 - 37:30] - How to connect with James & BuilderLync
Listen to the episode below:
Podbean: https://www.roofergrowthhacks.com/
Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272
Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s
Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10
iHeart Radio: https://iheart.com/podcast/119165020
YouTube: https://www.youtube.com/@RoofingSites
Resources:
James Wolfgang Kuntz: https://www.linkedin.com/in/wolfgangkuntz/
Tarrytown Roofing: https://tarrytownroofing.com/
BuilderLync: https://builderlync.com/
Roofer Marketing Heroes: https://roofermarketingheroes.com/
Connect with us!
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofermarketingheroes/
LinkedIn: https://www.linkedin.com/company/roofermarketingheroes/
YouTube: https://www.youtube.com/@RoofingSites

Welcome to Roofer Growth Hacks! In today’s episode, we’re breaking down how to build a distinct, Disney-like customer experience for your roofing company with a simple, repeatable system that helps you earn more trust, get more reviews, generate more referrals, and create repeat business instead of always chasing the next lead.
In this episode, Chris Hunter walks through why most roofers don’t actually lose jobs on price - they lose because homeowners don’t trust them enough yet - and the exact steps roofing companies should focus on to become THE roofer homeowners remember, recommend, and call again.
Today, you’ll learn:
Why most roofing companies lose on trust, not price
What a “Disney-like” customer experience actually looks like in roofing
How to map the 3 phases of the customer journey: sales, operations, and post-job follow-up
Why no system = no reviews, no referrals, and no repeat business
How better communication before and during the job helps you win the review and the referral
Why the roofer who follows up best gets more reviews, more referrals, and a lower cost per lead
How quarterly follow-up keeps your company top of mind when the next storm hits
If you want the checklist + system we use to help roofers create a better customer experience, get more reviews, earn more referrals, and grow with less wasted ad spend, use the free resources below.
Free resources mentioned in this episode:
✅ Get the free digital copy of the book: https://go.roofermarketingheroes.com
✅ Get the Disney Customer Experience Workbook: https://roofermarketingheroes.com/cx-workbook
✅ Schedule a call with us: https://roofermarketingheroes.com/schedule/
About:
RoofingMarketingHeroes.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 01:18] - Intro
[01:19 - 02:57] - Why doing what other roofers are not doing matters
[02:58 - 04:07] - The idea behind building a standout customer experience
[04:08 - 05:54] - Why roofers usually lose on trust, not price
[05:55 - 09:12] - What a Disney-like customer experience looks like
[09:13 - 10:26] - The 3 phases: sales, operations, and post-job follow-up
[10:27 - 21:53] - The growth framework behind a better roofing experience
[21:54 - 24:46] - Answering the phone the right way + building trust fast
[24:47 - 31:57] - Sales experience: setting the tone early
[31:58 - 35:07] - Communication before the job + setting expectations
[35:08 - 44:20] - During the job: nurture, thank-you touches, reviews, and referrals
[44:21 - 47:43] - Why consistency and follow-up drive reviews + lower cost per lead
[47:44 - 55:02] - Quarterly follow-up, top-of-mind awareness, and repeat business
[55:03 - 59:06] - Action steps + free resources
 
Listen to the episode below:
Podbean: https://www.roofergrowthhacks.com/
Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272
Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s
Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10
iHeart Radio: https://iheart.com/podcast/119165020
YouTube: https://www.youtube.com/@RoofingSites
 
Resources:
RoofingSites: https://roofermarketingheroes.com/
 
Connect with us!
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofermarketingheroes/
LinkedIn: https://www.linkedin.com/company/roofermarketingheroes/
YouTube: https://www.youtube.com/@RoofingSites