
Welcome to Roofer Growth Hacks! In today’s episode, we’re breaking down how to build a distinct, Disney-like customer experience for your roofing company with a simple, repeatable system that helps you earn more trust, get more reviews, generate more referrals, and create repeat business instead of always chasing the next lead.
In this episode, Chris Hunter walks through why most roofers don’t actually lose jobs on price - they lose because homeowners don’t trust them enough yet - and the exact steps roofing companies should focus on to become THE roofer homeowners remember, recommend, and call again.
Today, you’ll learn:
- Why most roofing companies lose on trust, not price
- What a “Disney-like” customer experience actually looks like in roofing
- How to map the 3 phases of the customer journey: sales, operations, and post-job follow-up
- Why no system = no reviews, no referrals, and no repeat business
- How better communication before and during the job helps you win the review and the referral
- Why the roofer who follows up best gets more reviews, more referrals, and a lower cost per lead
- How quarterly follow-up keeps your company top of mind when the next storm hits
If you want the checklist + system we use to help roofers create a better customer experience, get more reviews, earn more referrals, and grow with less wasted ad spend, use the free resources below.
Free resources mentioned in this episode:
✅ Get the free digital copy of the book: https://go.roofermarketingheroes.com
✅ Get the Disney Customer Experience Workbook: https://roofermarketingheroes.com/cx-workbook
✅ Schedule a call with us: https://roofermarketingheroes.com/schedule/
About:
RoofingMarketingHeroes.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 01:18] - Intro
[01:19 - 02:57] - Why doing what other roofers are not doing matters
[02:58 - 04:07] - The idea behind building a standout customer experience
[04:08 - 05:54] - Why roofers usually lose on trust, not price
[05:55 - 09:12] - What a Disney-like customer experience looks like
[09:13 - 10:26] - The 3 phases: sales, operations, and post-job follow-up
[10:27 - 21:53] - The growth framework behind a better roofing experience
[21:54 - 24:46] - Answering the phone the right way + building trust fast
[24:47 - 31:57] - Sales experience: setting the tone early
[31:58 - 35:07] - Communication before the job + setting expectations
[35:08 - 44:20] - During the job: nurture, thank-you touches, reviews, and referrals
[44:21 - 47:43] - Why consistency and follow-up drive reviews + lower cost per lead
[47:44 - 55:02] - Quarterly follow-up, top-of-mind awareness, and repeat business
[55:03 - 59:06] - Action steps + free resources
Listen to the episode below:
Podbean: https://www.roofergrowthhacks.com/
Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272
Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s
Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10
iHeart Radio: https://iheart.com/podcast/119165020
YouTube: https://www.youtube.com/@RoofingSites
Resources:
RoofingSites: https://roofermarketingheroes.com/
Connect with us!
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofermarketingheroes/
LinkedIn: https://www.linkedin.com/company/roofermarketingheroes/
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