Roofer Growth Hacks - Season 3 Episode 17 - The AI-Powered Social Strategy for Roofers With Chris

In this power-packed episode, we break down The AI-Powered Social Strategy for Roofers —a comprehensive guide to building trust, increasing visibility, and staying top-of-mind using the platforms your customers actually use.

We’re joined by Chris Hunter, Chief Marketing Officer of RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers. Chris brings decades of experience helping roofing contractors grow smarter using his 4R Roofing Marketing System.

This episode dives deep into how social media fits into the entire marketing ecosystem—and why most roofing companies misunderstand its purpose. Learn how to stop treating social like a lead-gen shortcut and start using it as a long-term brand asset that powers reputation, reach, resell, and referrals.

Chris walks through exact daily, weekly, and monthly content strategies, explains how to batch and automate with AI tools like ChatGPT and Claude, and shares the prompts his agency uses to create high-converting posts in minutes. You’ll also discover why being “the choice” instead of “a choice” can change your business forever.

Stick around to the end to access 33 free ChatGPT prompts, the AI Social Workbook, and a free copy of Chris’s book to jumpstart your social media strategy today.

About:

RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 03:14] – Intro: Who is Chris Hunter and why social media matters

[03:15 - 05:34] – The #1 misunderstanding roofers have about social media

[05:35 - 08:51] – The 4R Roofing Marketing System: Reputation, Reach, Resell, Referral

[08:52 - 13:10] – How social media supports all four marketing pillars

[13:11 - 16:08] – What to post daily: job site photos, short-form videos, polls

[16:09 - 19:45] – Weekly content: reviews, stories, blog shares, crew highlights

[19:46 - 21:50] – Monthly posts: case studies, sponsorships, offers & community updates

[21:51 - 25:07] – Staying consistent: Why most social accounts fail

[25:08 - 30:00] – Using ChatGPT & Custom GPTs for faster content creation
[30:01 - 35:33] – Deep research tools: Claude, Perplexity, and more
[35:34 - 38:39] – How to personalize AI for your brand + ChatGPT walkthrough
[38:40 - 45:50] – 33 AI social prompts for roofing content (project, people, tips & more)
[45:51 - 50:42] – Promos, testimonials, community content & how to present offers
[50:43 - 54:10] – Creating effective video scripts with ChatGPT prompts
[54:11 - 57:02] – Final tips, resources, and how to get the free playbook and book
[57:03 - 59:04] – Episode wrap-up and next steps

Resources:

RoofingSites: https://www.roofingsites.com/

Free Social Media Workbook: https://roofingsites.com/workbook
Free Book Download: https://go.roofingsites.com/

Schedule a Strategy Call: https://roofingsites.com/schedule

Free AI SEO Course: http://roofingsites.com/roofer-ai-seo

Connect with us!

Podbean: https://roofergrowthhacks.podbean.com/

YouTube:   / @roofingsites  

Facebook:  / roofingsites  

Instagram:  / roofingsites