Roofer Growth Hacks - Season 3 Episode 20 - Branding & Marketing In The Age Of AI With Chris

Welcome to the latest episode of Roofer Growth Hacks, hosted by RoofingSites.com “Branding & Marketing In The Age Of AI.” In this episode, Chris Hunter kicks off a deep-dive panel with AI marketing experts to explore how roofers and small business owners can start using AI to build real brand assets. From understanding your ideal customer to generating messaging that actually resonates, Jen shares how she uses tools like Perplexity and ChatGPT to craft audience-driven brand strategies.

We cover where to start (hint: it’s all about the feelings your audience wants to have), how to use AI tools without losing your voice, and how this process can turn months of branding work into a few hours of focused creativity.

Tune in for actionable branding insights powered by AI, and learn how to move past version zero of your brand.

About:

RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 00:22] - Intro

[00:23 - 04:18] - How Should Businesses Use AI For Branding?

[04:19 - 11:58] - Can AI Really Sound Like Your Brand?

[11:59 - 20:04] - Using AI Videos In Marketing

[20:05 - 26:42] - Brand Training for AI, Simplified

[26:43 - 27:00] - Sponsor AD

[27:01 - 27:43] - Brand Training for AI, Simplified (PART 2)

[27:44 - 31:25] - AI Tools Are Turning Days of Branding into Hours

[31:26 - 34:11] - Here's Why Brand Assets Are the Real Growth Engine

[34:12 - 40:26] - Shoot on Your Phone or Simulate with AI?