Roofer Growth Hacks - Season 3 Episode 21 - Why 87% of Roofing Companies Struggle to Scale (And How to Fix It) with Chris

Welcome to the latest episode of Roofer Growth Hacks, hosted by RoofingSites.com

In this solo episode, Chris Hunter dives deep into one of the biggest issues plaguing roofing companies today: how to grow without burning out or breaking the business.

After speaking with thousands of roofers across the country, one pattern keeps repeating—companies relying on hustle, referrals, and word of mouth. While that might get you started, it won’t take you to 7 figures.

To scale sustainably, you don’t need more grit—you need systems.

Tune in as Chris breaks down the Core Four Systems that separate the roofing companies that grow fast from the ones that stay stuck: Marketing, Sales, Operations, and HR. He walks you through the common growth ceilings roofers hit and shares how to break through using simple but powerful frameworks you can implement immediately.

If you’re ready for predictable, scalable growth—this episode is for you.

About:

RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 01:40] - Intro

[01:41 - 02:25] - 4R Roofing Systems 

[02:26 - 03:01] - Reputation Pillar

[03:02 - 03:55] - Reach Pillar

[03:56 - 04:45] - Resell Pillar

[04:46 - 06:38] - Referral Pillar

[06:39 - 09:04] - The Importance of Sales System

[09:05 - 11:50] - Appointment Follow-up System

[11:51 - 12:57] - The importance of System operations

[12:58 - 14:31] - Taking a Closer Look at Your Tech Stack

[14:32 - 19:56] - HR Hiring System

[19:47 - 21:21] - Scorecards and KPIs

[21:22 - 24:52] - Retention and Culture

[24:53 - 25:53] - Episode Wrap Up & Key Takeaways

Resources:

RoofingSites:  https://www.roofingsites.com/   

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