Roofer Growth Hacks - Season 3 Episode 22 - August State of Marketing For Roofers & Season Wrap Up W/ Chris

Welcome to Roofer Growth Hacks by RoofingSites.com.In this solo episode, Chris Hunter dives into how AI is reshaping online search and what roofing companies must do to stay ahead. From the continued dominance of Google to the rise of ChatGPT and Bing, Chris explains why diversifying your online presence and reviews is critical.

He also breaks down Google’s E-E-A-T principles—expertise, experience, authority, and trustworthiness—and how they still impact your rankings in the AI-driven search world. Plus, learn how to use FAQs and competitive analysis to optimize your website for better visibility.

If you’re serious about growing your roofing business and mastering modern marketing strategies, this episode is for you!

About:

RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System, to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company, as that’s what the Internet’s all about - and it’s what our partners kept asking us for!

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 01:20] - Intro

[01:21 - 02:30] - The New ChatGPT 5

[02:31 - 04:54] - What Can You Do With ChatGPT 5?

[04:55 - 09:42] - Turn the Slow Season Into a Sales Season

[09:43 - 12:09] - Are You Answering Every Call?

[12:10 - 13:37] - How Fast Are You Sending Roofing Estimates?

[13:38 - 15:05] - Stop Chasing Leads—Fix Your Sales Process

[15:06 - 17:06] - Own the Search Results of the Future

[17:07 - 25:53] - Where Are Homeowners Searching for You?

[25:54 - 29:27] - E-E-A-T principles—expertise, experience, authority, and trustworthiness

[29:28 - 30:48] - Episode Wrap Up & Key Takeaways

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