Roofer Growth Hacks
Welcome to Roofer Growth Hacks, the go-to podcast for roofing contractors and roofing company owners looking to grow their businesses. Hosted by Chris Hunter, author of The Ultimate Guide to Digital Marketing for Roofers and Co-Founder of RoofingSites.com, this podcast dives into actionable growth strategies, expert insights, and the latest marketing trends tailored to the roofing industry. Each episode features a mix of industry leader interviews, success stories, and exclusive content from Chris, including highlights from his monthly workshops and The Monthly State of Marketing for Roofing Companies. Whether you’re looking for proven growth hacks, cutting-edge marketing advice, or inspiration from top performers in the roofing space, this podcast has you covered. Tune in to unlock the tools, tips, and strategies to elevate your roofing business to the next level.
Episodes

Tuesday Sep 26, 2023
Tuesday Sep 26, 2023
Turn cold leads HOT with these easy steps! Today’s workshop will focus on the lead nurturing campaigns that give results including examples of how you can utilize them in your own business. Find this information and more in The Ultimate Guide to Digital Marketing for Roofers here https://go.roofingsites.com/!
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 02:19] Intro & Credentials
[02:20 - 07:44] How to Turn Every Cold Lead Into A Sale
[07:45 - 23:04] Set Up Lead Nurturing w/ Examples
[23:05 - 26:35] Best Practices
[26:36 - 27:37] Steps to Take Now
[27:38 - 29:50] Get The Ultimate Guide & Outro
Resources:
RoofingSites: https://www.roofingsites.com/
Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Tuesday Sep 12, 2023
Tuesday Sep 12, 2023
EASY and EFFECTIVE website marketing! This is the workshop ALL Roofing Contractors need to increase your website conversion rates and dominate your marketing! We will walk you through how to set up retargeting ads on major platforms, how you can fix your website conversion rate, the best practices in the industry, and what actions you should be taking TODAY.
About
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 00:23] Intro
[00:24 - 02:06] Common Marketing Problems
[02:07 - 05:31] Today’s Focal Points/ Who Is Chris?
[05:32 - 08:29] Fix Website Conversions
[08:30 - 11:22] Assessing Roofing Websites
[11:23 - 22:31] How To Set Up Retargeting Ads
[22:32 - 30:01] Best Practices
[30:02 - 31:24] Actions To Take NOW
[31:25 - 34:11] Four Pillar Marketing System
[34:12 - 36:46] Get Your Own Ultimate Guide/ Outro
Resources:
RoofingSites: https://www.roofingsites.com/
Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Tuesday Jul 04, 2023
Tuesday Jul 04, 2023
Hot off the press! Google has updated its Google Business Profile suite and Chris is here to guide you through the new scenery. Reviews, Rankings, and Maps are the topics as well as a live website audit! Are you having trouble ranking your roofing business? Do you have less than 10 reviews from your clients? Today might just be the workshop you’ve been looking for!
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 04:30] Intro / Chris’ SEO Experience
[04:31 - 05:47] Chris’s Credentials & Fundamentals
[05:48 - 15:00] Getting Ranked with Google Maps
[15:01 - 37:32] Building Trust with Google (Meta Data, Reviews & Backlinks)
[37:33 - 47:02] NINJA HACKS (YOUR CHECKLIST)
[47:02 - 57:56] Live SEO Audit
[57:57 - 1:00:04] Outro
Resources:
RoofingSites: https://www.roofingsites.com/
Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Tuesday Jun 20, 2023
Tuesday Jun 20, 2023
Do you know the New SEO Rules? Did you know Google has changed its algorithm again?! In this episode, Chris takes us through a masterclass on SEO. From the helpful tools you can use, the nuances that have grown over time, to the exact methods that Chris and his team use. Let us know your thoughts on what you use to drive leads to your website and visit us at roofingsites.com to get your SEO audit!
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 03:49] Intro / Chris’ SEO Experience
[03:50 - 06:48] Chris’s Credentials & Facts
[06:49 - 10:24] Bye-Bye Yellow Pages
[10:25 - 12:51] Getting Results (Google Changes)
[12:52 - 15:45] SEO & AI Tools (Predictions)
[15:46 - 36:08] Chris’ Strategy
[36:09 - 53:03] Live SEO Audit
[53:04 - 55:07] Outro
Resources:
RoofingSites: https://www.roofingsites.com/
Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Tuesday Jun 06, 2023
Roofer Growth Hacks - Season 1 Episode 4 - AI for Roofers with Chris Hunter
Tuesday Jun 06, 2023
Tuesday Jun 06, 2023
Are you interested in leveraging AI for your roofing business? In this episode, we touch on strategies you can implement to leverage AI to get more done with less resources in your business. We will show you several AI options that you can use and how you can create your own prompts to grow your business and increase customer satisfaction.
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 05:56] Intro
[05:57 - 08:01] Chris’s Credentials & Facts
[08:02 - 15:36] Approaching AI As A Tool
[15:37 - 38:26] Strategy & Using ChatGPT
[38:27 - 44:33] Other AI Tools- ChatBot/Munch/Futurepedia
[44:34 - 53:33] Q&A
[53:54 - 55:52] Outro
Resources:
RoofingSites: https://www.roofingsites.com/
Jasper: https://www.jasper.ai
Munch: https://www.getmunch.com
ChatGPT: https://openai.com/blog/chatgpt
ChatSonic: https://chatsonic.pro
Futurepedia: https://www.futurepedia.io
Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Tuesday May 23, 2023
Roofer Growth Hacks - Season 1 Episode 3 - Core Value & Culture with Alex Sezer
Tuesday May 23, 2023
Tuesday May 23, 2023
Roofers, would you like to stand out among other roofing companies? In this episode, we are speaking with Alex Sezer, Culture Catalyst, about the influence company culture has on company success. Alex details how to begin the process of strengthening your company culture, morphing your core values as your organization grows, and how you can market your company values!
About
Alex Sezer is a Keynote Speaker and Culture Catalyst inspiring people and organizations around the world.
Timestamps:
[00:00 - 01:54] Intro
[01:55 - 04:48] Playing A&M Football
[04:49 - 11:34] How Culture Equals Results
[11:35 - 13:25] Where to Start
[13:26- 15:49] Alex’s Core Values & Leadership Team Input
[15:50 - 18:50] Tips for Marketing Your Core Values
[18:51 - 20:21] Revisiting Core Values/ BHAG
[20:25 - 22:52] Lighting Round
[22:53 - 26:11] Outro
Resources:
Website: https://www.alexsezer.com/
RoofingSites: https://www.roofingsites.com/
Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Tuesday May 09, 2023
Roofer Growth Hacks - Season 1 Episode 2 - EOS for Roofers with Lyn Askin
Tuesday May 09, 2023
Tuesday May 09, 2023
Can your roofing business survive without you? Listen to today’s episode as we are joined with Lyn Askin, Professional EOS Implementer, and discuss how utilizing EOS tools can bring your business success and get you off the hamster wheel. Lyn shares the most important EOS tools every business should be using, the process of installing EOS, how to measure success from EOS, and much more!
About
EOS is a simple, proven business operating system that can help your entrepreneurial organization clarify, simplify, and achieve its vision.
Timestamps:
[00:00 - 01:23] Intro
[01:24 - 03:19] How EOS Can Benefit Entrepreneurs and Roofers
[03:20 - 06:26] The Process of Installing EOS
[06:27 - 15:35] Success Stories of Implementing EOS
[15:36- 20:45] Overcoming the Common Challenges of EOS
[20:46 - 28:19] The Must Use Tools from EOS
[28:20 - 31:26] The Ideal Leadership Team & Measuring Success from EOS
[31:27 - 32:22] Future of EOS for Roofing Companies
[32:23 - 34:23] Outro
Resources:
Website: https://www.eosworldwide.com/lyn-askin#
RoofingSites: https://www.roofingsites.com/
Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Wednesday Apr 26, 2023
Roofer Growth Hacks - Season 1 Episode 1- Profit First with Greg Martin
Wednesday Apr 26, 2023
Wednesday Apr 26, 2023
Are you in Roofing? You NEED to listen to today’s episode jam-packed with banking knowledge! We are joined with Greg Martin, one of the first commercial bankers to achieve the Profit First Professional Certification, to nerd out about the Profit First cash management solution. “Transform your business from a Cash-Eating Monster to a Money-Making Machine.”
About
Greg Martin is a husband, father, veteran, banker, podcaster, and entrepreneur enthusiast.
While here in Aggieland, Greg has been able to leverage his knowledge, experience, passions, and callings not only by serving clients; but also by coming alongside the McFerrin Center for Entrepreneurship at Texas A&M University, starting the Aggie Growth Hacks Podcast, and serving on the board of Brazos Valley Cares, a non-profit dedicated to serving local veterans and their families.
When not nerding out over entrepreneurship, Greg can be found enjoying life with his amazingly talented wife, Sarah (who he married in 2002 in an Aggie fairytale wedding), and his rockstar son, Grayson.
Timestamps:
[00:00 - 01:42] Intro
[01:43 - 08:47] About Profit First & The Murph Challenge Principles
[08:48 - 12:20] The Bank Accounts That All Roofers Need
[12:21 - 14:08] Setting Up Multiple Accounts
[14:09- 23:22] Allocations, Real Revenue, and Percentages
[23:23 - 27:30] Profit First Peace & Owner’s Compensation
[27:31 - 32:20] Principle #3: Remove Temptation
[32:21 - 38:10] Adjusting Owner’s Compensation
[38:11 - 46:21] Operational Reserve Vault, Getting Out of Debt, ReInvesting, Bonus
[46:22 - 49:07] Retainage/ Customizing Profit First
[49:08 - 50:48] The Last Principle of Profit First
[50:49 - 58:04] Live Chat Questions
[58:05 - 1:00:50] Outro
Resources:
Website: https://entrebanker.com/
Connect with Greg: https://www.linkedin.com/in/the-entre-banker/
RoofingSites: https://www.roofingsites.com/
Connect with us!
Spotify: https://bit.ly/RoofingSites-Spotify
YouTube: https://bit.ly/RoofingSites-YouTube
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Roofer Growth Hacks
Welcome to Roofer Growth Hacks, the podcast that is dedicated to highlighting those in the roofing industry, learning how they overcame growth challenges with creative growth hacks, and connect them with others in the Roofing Industry.