Roofer Growth Hacks

In this episode, we dive into the 2025 digital marketing plan for roofing companies, emphasizing the need for a realistic strategy to achieve growth. We introduce the 4R marketing system, which includes reputation, reach, resell, and referral, as essential pillars for effective marketing. 
The conversation highlights the importance of building a strong reputation, expanding reach through various marketing tactics, leveraging existing customers for repeat business, and utilizing referrals to drive growth.
Practical implementation strategies are also provided to help roofing companies optimize their marketing efforts. In this conversation, we discuss the importance of leveraging AI for customer engagement, streamlining scheduling processes, and conducting self-assessments for business growth.
We emphasize the significance of setting clear goals, creating a vision for the future, and budgeting effectively for marketing success. The conversation concludes with actionable steps for effective marketing strategies in the roofing industry.
We hope you got value from our today’s episode, so please take a moment to leave us a 5-star review! 
Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers https://go.roofingsites.com/ 
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:[00:00 - 02:28] - Intro
[02:29 - 04:51] - The Importance of a Realistic Marketing Strategy
[04:52 - 06:20] - Understanding Marketing Systems and Machines
[06:21 - 07:44] - The 4R Marketing System Overview
[07:45 - 11:34] - Building a Strong Reputation
[11:35 - 15:27] - Expanding Reach Through Effective Marketing
[15:28 - 21:50] - The Power of Reselling to Existing Customers
[21:51 - 23:43] - Leveraging Referrals for Business Growth
[23:44 - 27:04] - Practical Implementation of the Marketing System
[27:05 - 28:32] - Leveraging AI for Customer Engagement
[28:33 - 29:30] - Streamlining Customer Scheduling
[29:31 - 30:56] - Self-Assessment for Business Growth
[30:57 - 32:50] -  Setting Goals for Success
[32:51 - 38:34] - Creating a Vision for the Future
[38:35 - 52:23] - Budgeting for Marketing Success
[52:23 - 53:55] - Outro
Listen to the episode below:
Podbean: https://bit.ly/RoofingSites-Podbean
YouTube: https://bit.ly/RoofingSites-YouTube
https://www.roofingsites.com
Resources:
RoofingSites:  https://www.roofingsites.com/  
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Welcome to Roofer Growth Hacks! In this episode, we’re joined by David Jenyns, founder of SYSTEMology, who shares his expertise on building efficient business systems that drive growth and scalability. Tune in as David explains how his proven framework can help roofing professionals streamline operations, reduce errors, and reclaim their time, all while sharing valuable growth hacks for your business!
We know you will get value from today’s episode, so please take a moment to leave us a 5-star review!
About:
In 2016, David Jenyns successfully systemised himself out of the business, hired a CEO and stepped back from the daily operations. Through this process he became a systems devotee – founding SYSTEMology & systemHUB. Today, his mission is to free all business owners worldwide from the daily operations of running their business.
Timestamps:
00:00 - 02:03 - Intro
02:04 - 05:54 - David’s Entrepreneurial Journey - Where He Started and Where is He Now?
05:55 - 09:30 - The First Step to Streamlining a Full-Service Agency
09:31 - 10:43 - Who Drives the Systems: Owner or Team?
10:44 - 16:41 - Building Systems for Success: A Blueprint for Roofing Companies
16:42 - 20:02 - Blame the System, Not the People: The Key to Effective Leadership
20:03 - 23:48 - The Systemology Way: A Framework for Business Success
23:49 - 28:49 - Geeking Out on Technology: Tools to Optimize Your Business Systems
28:50 - 32:55 - The Biggest Pitfall in Systemizing Your Business: Common Mistakes to Avoid
32:56 - 37:22- Future-Proofing Your Roofing Business: Key Industry Trends to Watch
37:23 - 37:40 - Sponsor AD
37:41 - 42:13 - Lightning round
42:14 - 42:36 - Outro
42:37 - 47:29 - Key Takeaways
Listen to the episode below:
Podbean: https://bit.ly/RoofingSites-Podbean
YouTube: https://bit.ly/RoofingSites-YouTube
https://www.roofingsites.com
Resources:
Connect with David at www.SYSTEMology.com, listen to his podcast (Business Processes Simplified) or follow him on Twitter @davidjenyns and on his website https://www.davidjenyns.com/
RoofingSites:  https://www.roofingsites.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Welcome to Roofer Growth Hacks! In this episode, we’re joined by John Nieuwenburg, Founder of W5 Business Coaching, business coach and founder of W5 Coaching, to explore powerful strategies for roofing company owners. We dive into John’s Five Steps to Freedom framework, designed to help small business owners increase profits, reduce stress, and regain control of their personal lives. John shares his wealth of experience in guiding businesses to overcome growth challenges and achieve lasting success. Tune in for actionable growth hacks that will help you elevate your roofing business and reach new heights!
We know you will get value from today’s episode, so please take a moment to leave us a 5-star review!
Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here!
About:
Since 2004, as a professional business coach, John Nieuwenburg has taken over 350 clients through a systematic process that helps them increase profit, remove the stress and chaos from their businesses, and get their lives back. At W5 Coaching, the Socratic style of leadership and teaching is employed: a method of teaching by using questions to arrive at the right answer for YOU.
Timestamps:
[00:00 - 01:06] - Intro
[01:07 - 02:43] - John’s Entrepreneurial Journey - Where he started and where is he now?
[02:43 - 03:27] - Who are John’s Ideal Clients
[03:28 - 05:02] - Applying Frameworks for Success
[05:03 - 06:15] - Is Marketing the Key to Driving Sales Success?
[06:16 - 08:03] - What’s the 20% That Delivers 80% of Results for Clients?
[08:04 - 09:18] - What Strategy Saved the Day for Payroll?
[09:19 - 11:59] - What’s the Best Way to Forecast Cash Flow for Contractors?
[12:00 - 13:28] - What Does It Mean for Roofing Contractors to Be Fully Capitalized & How They Can Do It?
[13:29 - 18:40] - What’s the Best Advice for New Roofing Companies Starting Out?
[18:41 - 22:34] - What’s the Key to Delegating Roles in a Growing Roofing Business?
[22:35 - 25:52] - Why is it Crucial to Have Someone Manage Your Schedule?
[25:53 - 26:26] - Message from the Sponsor
[26:27 - 27:20] - Lightning Round/John’s Favorite Personal Hack
[27:21 - 28:11] - Favorite Business Hack
[28:12 - 29:11] - Best Advice John Has Been Given
[29:12 - 30:06] - How Can Roofers Get in Touch with John?
[30:07 - 34:20] - Episode Wrap-Up & Biggest Takeaways
 
Listen to the episode below:
Podbean: https://bit.ly/RoofingSites-Podbean
YouTube: https://bit.ly/RoofingSites-YouTube
https://www.roofingsites.com
 
Resources:
W5 Coaching: https://w5coaching.com/
John Nieuwenburg : https://www.linkedin.com/in/business-coach-canada/
RoofingSites:  https://www.roofingsites.com/
 
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

In this episode, we dive into the latest trends and marketing strategies specifically tailored for the roofing industry. As roofing companies look to finish the year strong and plan for 2025, we provide valuable insights into how to align marketing efforts with business growth. Tune in for actionable tips on staying ahead of the competition and adapting your marketing approach to the ever-evolving landscape
We hope you got value from our today’s episode, so please take a moment to leave us a 5-star review! 
Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here!
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 01:27] - Intro
[01:28 - ]03:17 - From Year-End Wins to 2025 Goals: The Ultimate Planning Strategy
[03:28 - 05:07] - Fuel Your Growth: Budgeting for a Success
[05:08 - 07:18] - Goal Setting Made Simple: Plan Your 2025 with Vision and Strategy
[07:19 - 09:03] - AI and Search: What Roofers Need to Know for Staying Ahead
[09:04 - 12:15] - Boost Your Digital Footprint: Key Strategies for Online Success
[12:16 - 14:48] - Data-Driven Success: Using AI to Decode Your Marketing Insights"
[14:49 - 16:40] - Educate, Entertain, Elevate: Your 2025 Video Strategy Guide
[16:41 - 18:32] - Episode Wrap-Up & Biggest Takeaways
Resources:
RoofingSites:  https://www.roofingsites.com/
 
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

In this session, we’ll explore the crucial steps to optimizing your lead conversion process through marketing automation. While many roofing companies struggle to keep up with lead follow-up, this workshop is designed to change that. We’ll dive into how to automate your marketing efforts, ensuring no lead slips through the cracks and helping you convert more prospects into clients. Get ready to streamline your sales process and boost your business growth with the power of automation.
Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here!
We hope you got value from our today’s episode, so please take a moment to leave us a 5-star review! 
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 03:02] - Intro
[03:03 - 03:59] - From Choice to The Choice: Standing Out in a Crowded Roofing Market
[04:00 - 07:14] - From Leads to Legacy: Mastering the Four Pillars of Roofing Marketing
[07:15 - 11:39] - What is Marketing Automation?
[11:40  - 17:51] - Mapping Success: The 8 Stages of Your Customer Value Journey
[17:52 - 19:06] - From Click to Close: Campaigns That Streamline Your Sales Journey
[19:07 - 20:08] - The Missed Call Text Back: How Can it Help You Double Your Business
[20:09 - 21:26] - Creating Appointment Reminders 
[21:27 - 23:56] - Maximizing Revenue: Follow-Ups, Referrals, and Seasonal Campaigns
[23:57 - 28:51] - The Appointment Machine: Demo How it Works - Automate Your Call Follow-Ups
[28:52 - 29:56] - Never Let a Lead Slip Away: Automate Your Chat Follow-Ups
[29:57 - 31:49] - Never Miss a Follow-Up: Automate Appointment and Review Requests
[31:50 - 39:19] Meet Your AI Sales Assistant: The Future of Lead Follow-Up
[39:20 - 41:25] - Unlimited Potential: How Automation Doubles Your Roofing Business
[41:26 - 42:08] - The Role of Outbound Calls and AI in Roofing
[42:09 - 44:42] -  Simple Tips to Master Marketing Automation
[44:43 - 47:22] - Episode Wrap-Up & eBook
 
Listen to the episode below:
Podbean: https://bit.ly/RoofingSites-Podbean
YouTube: https://bit.ly/RoofingSites-YouTube
https://www.roofingsites.com
Resources:
RoofingSites:  https://www.roofingsites.com/  
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Welcome to Roofer Growth Hacks! In this episode, we’re joined by Danny Kerr, Co-founder and Director of Assessment at Breakthrough Academy, to uncover powerful strategies for scaling your roofing business and reclaiming your time.
Danny, a seasoned expert in business growth and leadership, shares his remarkable journey of building and scaling multiple businesses, leading to the creation of Breakthrough Academy in 2015.
With a track record of helping over 600 contractors across North America achieve growth and profitability, Danny provides actionable insights and creative growth hacks to help you transform your business. Tune in for expert advice that’s guaranteed to take your roofing business to new heights!
We know you will get value from today’s episode, so please take a moment to leave us a 5-star review! 
Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here!
About:
Breakthrough Academy is designed to help contracting business owners overcome chaos and inefficiency, transforming them from being the sole doers of all tasks into leaders who build effective systems and inspire great teams.
Their approach focuses on turning entrepreneurial dreams into reality by addressing operational challenges, improving profitability, and making the business more rewarding. They provide innovative solutions, continuous coaching, and a community of like-minded peers to support business owners on their journey to becoming balanced, thriving leaders.
Timestamps:
[00:00 - 01:10] - Intro
[01:11 - 04:15] - Danny’s Entrepreneurial Journey - Where he Started and Where is He Now?
[04:16 - 05:42] - Who does Danny Work With?
[05:43 - 06:34] - From the Ground Up: The Evolution of a Growth Model
[06:35 - 09:06] - Who are Danny’s Clients and how Does he Help them Grow?
[09:07 - 10:07] - Franchise Freedom: Building Systems Without the Strings
[10:08 - 15:59] - The Framework That Transforms: Guiding Contractors to the Next Level
[16:00 - 18:11] - Breaking Through: Advice for Roofers Without a Framework
[18:12 - 19:56] - How Often Should Roofers Check Their Budget?
[19:57 - 22:13] - Building the Business Machine
[22:14 - 24:30] - Common Mistakes Roofing Companies Make and How to Avoid Them?
[24:31 - 27:23] - Visionary or Coincidence? Aligning with the Entrepreneurial Operating System
[27:24 - 30:36] - What are the Newest Industry Trends: What Should Roofers be Looking at?
[30:37 - 31:10] - Message from the Sponsor
[31:11 - 32:09] - Lightning Round/Danny’s Favorite Personal hack
[32:10 - 32:59] - Danny’s Favorite Business Hack
[33:00 - 34:28] - The Best Advice Danny’s Been Given and How He Actually Applies It
[34:29 - 34:58] - How Can Roofers Get in Touch with Danny?
[34:59 - 40:35] - Episode Wrap-Up & Biggest Takeaways
 
Resources:
Breakthrough Academy: https://www.btacademy.com/
RoofingSites:  https://www.roofingsites.com/  
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Welcome to Roofer Growth Hacks! In this episode, we’re joined by Tom Houghton, Owner/Lead consultant of Round Peg Solutions, LLC, to explore innovative strategies for staying ahead in the roofing industry. Tom, an expert in business consulting with a focus on technology implementation and marketing strategy, shares invaluable insights into how roofing businesses can leverage tech to streamline operations and drive growth. We dive deep into actionable tips and creative growth hacks that can help you outsmart the competition and take your roofing business to the next level. Tune in for expert advice that’s sure to fuel your business’ success!
 
About:
Round Peg Solutions, LLC has a mission to help businesses improve by offering a trusted voice that guides them toward greater impact. The company specializes in innovative thinking and relational consulting, ensuring businesses no longer feel lost, confused, or inadequate when seeking expert advice.
By simplifying complex concepts, Round Peg Solutions makes them easy to understand. Serving clients ranging from “solopreneurs” to large enterprises, they address every aspect of business, focusing on solving challenges and streamlining operations to ensure companies are better tomorrow than they are today.
After collaborating with Round Peg Solutions, businesses operate more effectively and gain valuable insights along the way.
Timestamps:
 
[00:00 - 00:50] - Intro
[00:51 - 02:49] - Tom’s Entrepreneurial Journey - How He Started and Where is He Now?
[02:50 - 04:18] - From Plan to Passion: How a 2014 Leap Led to Small Business Success
[04:19 - 06:21] - What are the Construction Industry's Biggest Needs in technology
[06:22 - 08:20] - Building Smarter: Bridging the Gap Between Roofing and Operations Tech
[08:21 - 11:52] - From Data to Decisions: The Rise of AI in Roofing and Marketing Innovation
[11:53 - 12:50] - Who is Tom’s Ideal Customer?
[12:51 - 14:19] - The Right Tools: Choosing Specialized Software for Roofing Success
[14:20 - 16:15] - What Does Tom Help with When it Comes to Marketing?
[16:16 - 18:42] - How Roofing Entrepreneurs Can Win with Strategic Marketing
[18:43 - 22:21] - From Stranger to Trusted Partner: How Video Marketing Transforms Roofing Businesses
[22:22 - 24:55] - What are the Biggest Mistakes People are Making and How to Avoid Them?
[24:56 - 27:42] - Aimless to Ambitious: The Power of Goal-Setting in Roofing Success
[27:43 - 31:30] - What are Trends in Roofing Industry?
[31:31 - 31:47] - Message from the Sponsor
[31:48 - 32:43] - Lightning Round/Tom’s Favorite Personal hack?
[32:56 - 33:30] - Sharing the Favorite Business Hack
[33:31 - 34:45] - Using Automation to Improve Your Business Overnight
[34:46 - 35:57] - The Best Advice Tom’s been given
[35:58 - 37:18] - How Can Roofers Get in Touch with Tom?
[37:19 - 42:23] - Episode Wrap-Up & Biggest Takeaways
 
Resources:
 
https://www.roofingsites.com/
https://roundpegsolutions.com/
 
Connect with us!
 
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Welcome to Roofer Growth Hacks! In this episode, we’re joined by Jerry Aliberti, Owner of Pro-Accel, to uncover powerful strategies for scaling your roofing business. We dive into optimizing operations, building effective systems, and creating sustainable growth—even in challenging economic times. Jerry shares expert insights and practical growth hacks that can help you streamline processes and boost profitability. Tune in for actionable advice to take your roofing business to the next level!
About:
Jerry, with over 20 years of experience in the New York City construction industry and leading knowledge in construction consultant services, is a distinguished leader renowned for his exceptional performance in challenging environments. He has amassed invaluable insights while working alongside the city's largest Heavy Civil contractors, managing projects worth over $300 million and leading estimating teams, handling projects totaling $10 Billion-plus.
Recognizing the need to assist small to medium-sized contractors in reaching new heights, Jerry founded Pro-Accel after establishing himself with some of NYC's most reputable construction companies and running his own concrete business.
Jerry has firsthand experience as a business owner and his commitment to excellence set him apart, enabling him to provide unparalleled guidance to his clients. Jerry resides in NY with his wife Sabrina and their two children, enjoying outdoor activities and cherished family time when he's not transforming the construction landscape.
Timestamps:
[00:00 - 01:04] - Intro
[01:05 - 04:16] - Inside the Mind of a Roofing Entrepreneur: Jerry’s Story
[04:17 - 05:17] - Breaking Down a $1.2 Billion Project: Jerry’s High-Stakes Estimating Journey
[05:18 - 07:39] - Empowering Through Purcell: Jerry’s Mission to Help the Community
[07:40 - 09:04] - Who is an Ideal Candidate?
[09:05 - 10:29] - Fixing the Foundation: Common Operational Issues Contractors Face
[10:30 - 14:40] - The People Problem: Why Right Roles Matter in Contractor Success
[14:41 - 17:46] - From Solo to Scalable: The First Step to Building a Roofing Team
[17:47 - 19:21] - From Serving the Skies to Serving the People: A Business Journey
[19:22 - 24:44] - The Biggest Mistakes Contractors Keep Making
[24:45 - 26:56] - Why Marketing Systems Are Key to Long-Term Business Growth
[26:57 - 31:17] - Industry Trends Shaping the Future of Construction: How Roofers Can Capitalize
[31:18 - 32:55] - AI in Construction: How Roofers Can Leverage Technology for Growth
[32:56 - 33:14] - Sponsor AD
[33:15 - 34:38] - Lightning Round/Jerry’s Favorite Personal Hack?
[34:38 - 36:02] - What is Jerry’s Favorite Business Hack?
[36:03 - 37:02] - The Best Advice Jerry Ever Got, and How He Applied It to His Success?
[37:03 - 38:20] - How Can the Roofer Growth Hacks Family get in Touch with Jerry?
[38:21 - 39:48] - The Power of Systems: How Implementing Marketing Systems Can Transform Businesses?
[39:49 - 43:13] - The Shift from Marketing to Business Consulting: Helping Clients Keep Up
[43:14 - 47:18] - How Referrals and Operational Support Drive Contractor Growth
[47:19 - 52:09] - Episode Wrap-Up & Biggest Takeaways
 
Resources:
https://www.roofingsites.com/
https://www.pro-accel.com/
 
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/