Roofer Growth Hacks

Welcome to the latest episode of Roofer Growth Hacks, hosted by RoofingSites.com: “Season Wrap Up + March State of Marketing for Roofers” In this episode, Chris Hunter breaks down the newest marketing trends shaping the roofing industry — from the start of busy season to updates in Google’s algorithm, shifts in lead costs, and the latest AI tools built for roofers.
As roofing companies gear up for spring, we’re sharing practical insights to help you fine-tune your marketing, improve your sales process, and stay ahead of the competition. Tune in for actionable strategies to drive growth and make sure your business is ready for what’s coming next.
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 00:42] - Intro
[00:43 - 01:49] - Is Your Marketing Ready for Busy Season? Here’s What to Do First
[01:50 - 04:31] - Local Service Ads: The $10 Million Shortcut You’re Probably Ignoring
[04:32 - 06:47] - The Sales System Every Roofing Company Needs (But Almost None Have)
[06:48 - 09:20] - Tired of Missed Calls? Our New AI Handles It All
[9:21 - 12:09] - AI Won’t Save Your Business — Unless You Train It Right
[12:10 - 13:59] - Episode Wrap-Up & Biggest Takeaways
Resources:
RoofingSites:  https://www.roofingsites.com/   
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Welcome to the latest episode of Roofer Growth Hacks, hosted by RoofingSites.com: "AI for Roofers" In this episode, Chris Hunter explores the fast-moving world of AI and its impact on the roofing industry. From automation tools to building intelligent agents, Chris shares his deep dive into how roofing businesses can leverage AI to streamline processes and boost efficiency. 
Whether you’re looking to enhance your marketing or automate your workflow, this episode provides practical insights and actionable tips to stay ahead of the curve in an ever-evolving market. Tune in to learn how AI can drive your business growth.
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps
[00:00 - 02:32] - Intro
[02:33 - 04:53] - Four Pillars of our Marketing System
[04:54 - 09:25] - Where Does AI Fit in Your Roofing Business Strategy?
[09:26 - 11:59] - Maximizing Efficiency: The Power of AI in Roofing Operations
[12:00 - 16:11] - How Can AI Automate Your Roofing Marketing Strategy?
[16:12 - 19:40] - AI-Powered Calls: Never Lose a Lead to Slow Follow-Ups Again
[19:41 - 28:50] - Revolutionize Your Roofing Sales & Operations with AI!
[28:51 - 32:25] - The Secret to Scaling Your Roofing Business with AI & Automation
[32:26 - 39:16] - Build Your Own AI Dream Team: Tools Every Business Owner Needs
[39:17 - 44:43] - Master Automation: Demo on Creating AI Assistants That Work for You
[44:44 - 49:13] - Episode Wrap-Up & Biggest Takeaways
Resources:
RoofingSites:  https://www.roofingsites.com/   
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Welcome to Roofer Growth Hacks! In this episode, we sit down with Valerie Grandinetti, a powerhouse financial advisor who’s transforming how businesses approach strategic financial growth. Valerie specializes in helping roofing companies boost profitability and scale through smarter financial planning and decision-making.
We dive into actionable growth hacks designed to help you improve cash flow, set the right pricing strategy, and optimize your financial systems for long-term success. Valerie shares her expert insights, offering practical tips to help you overcome common growth challenges and build a more resilient, profitable business.
Tune in for proven strategies and financial advice that will take your roofing business to the next level!
About:
Vitality CFO Consulting provides services that integrate vision and execution so you can quickly amplify your business.  Vitality CFO Services is built on fundamental values of integrity, entrepreneurship and philanthropy.Timestamps:
[00:00 - 00:49] - Intro
[00:50 - 02:14] - Who is Valerie?
[02:15 - 07:33] - What Does Valerie’s Company Do in Helping Other Entrepreneurs?
[07:34 - 09:38] - What Stands Out Every Time: A Finance Pro’s Take
[09:39 - 11:21] - Cash Flow is King: The Golden Rule of Business
[11:22 - 13:32] - Why Your Prices Might Be Holding Back Your Growth?
[13:33 - 14:54] - Roofing Industry Trends You Can’t Afford to Ignore
[14:55 - 17:55] - The Labor Shortage: Why It’s Driving Prices Up
[17:56 - 18:23] - Message from the Sponsor
[18:24 - 21:47] - Lightning Round
[21:48 - 25:14] - Episode Wrap-Up & Biggest Takeaways
 
Resources:
RoofingSites:  https://www.roofingsites.com/
Vitality CFO Consulting: https://www.vitalitycfoconsulting.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Welcome to Roofer Growth Hacks! In this episode, We sit down with Dr. Jessica Stahl, a pioneering organizational psychologist and founder of Ignite Results. Jessica specializes in helping contracting businesses scale through innovative leadership and team development strategies.
We dive into actionable growth hacks designed to help roofing contractors build stronger teams, improve communication, and develop a leadership mindset that drives business success. Jessica shares her expertise in organizational psychology, offering valuable insights to help you overcome growth challenges and create a thriving company culture.
Tune in for expert tips and proven strategies that will take your roofing business to the next level
About:
Ignite Results is a pioneer in the roofing industry and our approach is radical. We are not a business in a box company. Everything is custom! We actually come out to your company and deep dive into your business. We take time to understand who you are, your pain points, your culture, and your goals. We guide you every step of the way through the growth process. We take the pressure off of you so that you can focus on running your business and spending time with family.Timestamps:
[00:00 - 01:14] - Intro
[01:15 - 02:26] - Jessica’s Entrepreneurial Journey - Where she started and where is she now?
[02:27 - 03:06] - What is Organizational Psychology? 
[03:07 - 04:14] - What’s Holding Roofers Back? The #1 Issue Uncovered
[04:15 - 06:32] - How to Shift Your Mindset & Lead with Confidence
[06:33 - 09:28] - Breaking Barriers: How to Improve Proactive Communication?
[09:29 - 11:37] - Core Values in Business—Are Owners Really Prepared?
[11:38 - 17:40] - The Best Morning Routine for Entrepreneurs—What Works?
[17:41 - 21:55] - The Most Common Mistakes Roofers Make and How to Avoid Them?
[21:56 - 23:59] - What’s Next? Key Trends Shaping the Future
[24:00 - 24:23] - Word from Sponsor
[24:24 - 28:14] - Lightning Round/
[28:15 - 33:40] - Episode Wrap-Up & Biggest Takeaways
 
Resources:
RoofingSites:  https://www.roofingsites.com/
https://www.igniteresults.net/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
 

Welcome to the latest episode of Roofer Growth Hacks: The 2025 Roofing Marketing Blueprint: Navigating a New Era for Roofers. In this episode, Chris Hunter dives into the essential strategies every roofing business needs to succeed in the year ahead. From navigating Google’s constant algorithm changes to building a solid marketing plan, we provide the tools and insights you need to stay competitive. This interactive session also includes tips on leveraging our exclusive workbook to prioritize your efforts, optimize your ad spend, and achieve your revenue goals. Tune in and start building your blueprint for success in 2025!
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 01:12] - Intro
[01:13 - 03:13] - Who is Chris Hunter?
[03:14 - 05:09] - The Overcrowded Roofing Market: Issues in Roofing Industry
[05:10 - 07:08] - The Roofing Marketing Machine: Building a Strategy That Works for You
[07:09 - 11:31] - The 4 Pillars of Your Marketing System
[11:32 - 15:00] - The First Steps to Success: Reviews, Reputation, and Your Website
[15:01 - 23:09] - Winning the Roofing Game: Social Media, Google Domination, and Reputation Boosts
[23:10 - 27:43] - From Reviews to Job Site Photos: Top Social Media Tips for Roofers
[27:44 - 31:06] - Why Retargeting Ads Are a Must-Have for Roofers
[31:07 - 33:36] - Don't Let Leads Go Cold: Build Trust with Lead Nurturing and Monthly Newsletters
[33:37 - 37:41] - Boost Your Business with Referrals: Building a System for Success
[37:42 - 39:40] - Unlock Your Success: Free Workbook and Tools for Roofers
[39:41 - 42:04] - Self-Evaluation of Marketing Efforts
[42:05 - 44:28] - Setting and Prioritizing Goals
[44:29 - 48:17] - Understanding Financial Metrics
[48:18 - 55:33] - Budgeting for Marketing Success
[55:34 - 57:30] - Allocating Marketing Resources
[57:31 - 59:27] - Episode Wrap-Up & Biggest Takeaways
Resources:
RoofingSites:  https://www.roofingsites.com/   
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Welcome to Roofer Growth Hacks! In this episode, We sit down with Evan Hoffman, a seasoned fractional CMO with extensive experience in helping home service businesses thrive through innovative marketing strategies. 
We dive into actionable growth hacks designed to help roofing contractors elevate their marketing efforts and drive measurable results. Evan shares his expertise in the roofing industry, offering valuable insights to help you overcome growth challenges and achieve sustained success. Tune in for expert tips and creative strategies that will take your roofing business to the next level!
About:
Evan Hoffman is the Co-Founder of On Purpose Media. He previously worked at Best Version Media as a Publisher. Evan Hoffman attended the University of Alberta.
On Purpose Media  is dedicated to supporting local home service companies by allowing business owners to concentrate on their expertise—delivering outstanding service. Their mission is straightforward: to offer honest and transparent digital marketing that delivers tangible results. They prioritize clear communication and measurable outcomes, ensuring growth without unnecessary complexity or empty promises.
Timestamps:[00:00 - 01:12] - Intro
[01:13 - 05:42] - Evan’s Entrepreneurial Journey - Where he started and where is he now?
[05:43 - 08:07] - Unlocking the Secret to Successful Referrals: Strategies for Roofers in 2025
[08:08 - 10:29] - Making Referrals Rewarding: How to Incentivize with Co-Branded Gift Cards
[10:30 - 15:11] - The Rule of 10: Empowering Your Team to Maximize Referrals and Revenue
[15:12 - 17:09] - Where to Start? A Fractional CMO’s Deep Dive into Roofing Businesses
[17:10 - 18:10] - Who Benefits Most? The Ideal Client
[18:11 - 20:31] - What are ROAs and Why are They Important?
[20:32 - 22:39] - Frontline Fails: Why Service Knowledge is Non-Negotiable for CSRs
[22:40 - 24:06] - Marketing Trends to Watch: What Every Business Should Focus on in 2025
[24:07 - 27:01] - Engage, Entertain, Educate: Making Roofing Fun for Your Audience
[27:02 - 28:18] - What is ASMR and How is It Done in Roofing Videos?
[28:19 - 28:44] - Message from the Sponsor
[28:45 - 29:44] - Lightning Round - Evan’s Favorite Personal Hack
[29:45 - 30:52] - Evan’s Favorite Business Hack/Favorite AI Tool
[30:53 - 32:02] - The Best Advice Evan Has Ever Been Given
[32:03 - 33:00] - How Can Roofers Get in Touch With Evan?
[33:01 - 38:44] - Episode Wrap-Up & Biggest Takeaways
Resources:On Purpose Media : https://onpurposemedia.ca/
RoofingSites:  https://www.roofingsites.com/   
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Welcome to Roofer Growth Hacks! In this episode, we’re joined by Steve Rozenberg, Owner & founder of The Rozenberg Group, a former airline pilot turned successful entrepreneur and real estate expert. Steve shares his inspiring journey of overcoming challenges and turning them into growth opportunities. As the founder of the Rozenberg Group, he’s dedicated to helping others achieve their dreams through innovative strategies. Tune in for powerful growth hacks and valuable insights that can empower you to elevate your roofing business and reclaim your freedom in the industry!
We know you will get value from today’s episode, so please take a moment to leave us a 5-star review!
About:
Steve Rozenberg, originally aspiring to be an international pilot, navigated a challenging shift in his career trajectory when the 9/11 attacks jeopardized his pilot career. Turning adversity into opportunity, he embraced his entrepreneurial spirit and transformed his situation into a multimillion-dollar success story.
As the proud owner and founder of The Rozenberg Group, an esteemed international consulting firm, Steve is dedicated to helping clients achieve their goals and regain control of their time and freedom.
Beyond his role as a successful entrepreneur, Steve is renowned for his dynamic keynote presentations. He delivers motivational and inspiring speeches that resonate with audiences, providing actionable steps, business systems, and a roadmap to success. His direct yet hopeful messages engage audiences both mentally and emotionally, instilling a positive outlook and guiding them toward success in various aspects of life.
Despite facing an unimaginable tragedy on March 6th, 2023, with the loss of his beloved son Jett in a motorcycle accident, Steve demonstrated an indomitable spirit. In honor of Jett’s remarkable life, filled with global adventures, martial arts, music, and inspiration, Steve and his wife Renee established the LIVE LIKE JETT SCHOLARSHIP FUND.
This scholarship fund serves as a tribute to Jett’s legacy, encouraging others to embrace life fully and persistently pursue their dreams. The fund specifically supports high school students seeking to enter the trade industry, mirroring Jett’s passion as a welder.
Currently, Steve Rozenberg channels his extensive experience as a successful real estate investor to mentor and guide individuals toward prosperity. Despite the challenges he has faced, Steve remains committed to inspiring, uplifting, and creating a positive impact on the lives of those around him.
Timestamps:
[00:00 - 01:05] - Intro
[01:06 - 06:47] - Steve’s entrepreneurial journey - Where he started and where is he now
[06:48 - 08:33] - The Number One Thing Steve Helps Roofers With
[08:44 - 12:39] - What is the size of companies that work with Steve
[12:40 - 15:04] - Navigating the Breakpoints: Scaling Your Business and Embracing Change
[15:05 - 18:15] - Starting Strong: Key Strategies for Roofing Success
[18:16 - 21:35] - Avoiding Common Pitfalls: Top Mistakes New Roofing Companies Make
[21:36 - 25:36] - Roofing Trends to Watch: What's Shaping the Future of the Industry
[26:37 - 27:05] - A Word From The Sponsor 
[27:06 - 27:07] - Lightning Round - Steve’s Favorite Personal Hack
[27:08 - 28:21] - Favorite Business Hack
[28:22 - 30:37] - Best Advice Steve Has Been Given
[30:38 - 31:56] - How Can Roofers Get in Touch With Steve
[31:57 - 38:40] - Episode Wrap-Up & Biggest Takeaways
Listen to the episode below:
Podbean: https://bit.ly/RoofingSites-Podbean
YouTube: https://bit.ly/RoofingSites-YouTube
https://www.roofingsites.com
Resources:
Connect with Steve at www.steverozenberg.com listen to his podcast https://steverozenberg.com/speaking/podcasts/ or follow him on https://blinq.me/xGYNql7zEuLJ
RoofingSites:  https://www.roofingsites.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/

Welcome to the latest episode of Roofer Growth Hacks, hosted by RoofingSites.com: "January 2025 State of Marketing for Roofers." In this episode, Chris Hunter breaks down the most recent marketing trends impacting the roofing industry, from seasonal slowdowns to shifts in ad costs and new AI-driven tools. As roofing companies prepare for the year ahead, we provide practical insights to help you adjust your strategy, maximize your ad spend, and stay ahead in a constantly changing market. Tune in for actionable tips to drive business growth and navigate the evolving marketing landscape.
We hope you got value from our today’s episode, so please take a moment to leave us a 5-star review! 
Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers https://go.roofingsites.com/ 
About:
RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!
Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!
Timestamps:
[00:00 - 00:29] - Intro
[00:30 - 03:43] - Marketing Shifts Every Roofer Needs to Know — January 2025 Edition
[03:44 - 05:57] - Post-Holiday Marketing Costs: How Roofers Can Maximize ROI in 2025
[05:58 - 07:58] - Roofing Leads Start on Google: How to Stay Ahead as AI Evolves
[07:59 - 09:48] - Ad Spend Strategy for Roofers: Why 5-10% of Revenue Is the Sweet Spot
[09:49 - 11:17] - AI for Roofers: Why ChatGPT and Other Tools Are Game-Changers
[11:18 - 15:38] - AI in Action: AI Voice Assistant Demo for Roofing Sales
[15:39 - 17:40] - AI Demo Part 2: How Chatbots Can Handle Roofing Lead Follow-Ups
[17:41 - 20:03] - Episode Wrap-Up & Biggest Takeaways
Listen to the episode below:
Podbean: https://bit.ly/RoofingSites-Podbean
YouTube: https://bit.ly/RoofingSites-YouTube
https://www.roofingsites.com
Resources:
RoofingSites:  https://www.roofingsites.com/  
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/